BC Wine at 25, You've come a long way, Baby

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Presentation on BC wine industry, 25 years on. Talk given to Bowen Island Rotary Chapter. Alternate subtitle "You've come a long way from Babyduck"




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BC Wine at 25, You've come a long way, Baby

  1. 1. BC WineYou’ve come a long way, Baby Paul Rickett, February 2013 Blue Mountain, OK Falls
  2. 2. In the span of 10 years, Canadas wineconsumption will have grown 6 timesfaster than the world averageCanada now ranks as the worlds5th biggest wine importing countryBetween 2010 and 2014, wine sales volumes areexpected to grow by a further 19% domesticwines will see a 26% increase, meaning thatCanadians will consume 14.6 million cases oflocally-produced wine
  3. 3. Wine #1 Backyard Sparkling Pinot NoirLangley, BC (FV DVA)4 years old100% Fraser Valley Pinot NoirMethode Champenoise
  4. 4. First Glimmerings...First grapes in BC c. 1860s near KelownaFirst winery (fruit) 1918First hybrid wine grapes 1950sFirst plantings of vitis vinifera grapes 1970s Nichol Vineyards, OK
  5. 5. The Fulcrum 1988 FTABC Govt. subsidizes change over to Vitis Vinifera Impacts c. 1,600 acres of grape planting (out of 2,400) Forty Knots, Comox
  6. 6. 25 Years of 2013 Progress 10,000 acres/750+ growers 65+ varietals 230 wineries (triple in last 10 years) BC wine is 19% of total wine 1988 sales in BC (steady since 2003).• 1,000 acres #2 wine category• 14 varietals $200M in sales (up from $58M• c. 10 wineries in 2002)• Infinitessimal sales 3500+ people Burrowing Owl
  7. 7. Wine Areas of BC LillooetPort Alberni Creston
  8. 8. ...but we’re still small 300K tonnes 160K tonnes 33K tonnes 23K tonnes
  9. 9. Wine #2 DeVine Vineyards Pinot BlancVancouver Island2nd VintageWinery working towards certified Organic ... But grapes from SimilkameemFood Light fish, seafood especially
  10. 10. Sub- Climate and TerroirAppellations Vary considerably over length A BC Hot of the OK Topic Valley
  11. 11. Bi-Fold Market ConcentrationWinery 3 large wineries > 70K cases p.a. 20 medium size wineries at > 10K cases p.a. 200 small with <10K cases p.a.Grape Growing >90% grapes grown in Okanagan 50% in Oliver area
  12. 12. Wine Econ 101 2-10 Tons1 acre = Grapes BC average is c.2 tons acre 1ton makes = 60 cases or 720 bottlles
  13. 13. BC Wine – Value for Money?Low Yield, boutique, high qualityInput Costs are High Land cost pre-1990 - $2K/acre Peak OK prime land in 2008 - $120K/acre Declined by 30-40% since LabourTaxation Small Govt. preference for BC Sandhill Estate, Oliver
  14. 14. Labelling – More stringent than CA Single Varietal – 85% Single Varietal – 75% Dual Varietal – 90% (15%) Multi-Varietal – no rules Triple varietal – 95% Vintage – 95% (10%) Estate – 100% Vintage – 85% AVA – 75%-85% Estate – 100% grown Sulfites - > 10ppm DVA – 95% VQA – 100% + taste test Not all 100% BC wines Sulfites – “contains” from subscribe to VQA, not a 2012 legal requirement Baillie Grohman, Creston
  15. 15. Check the Fine Print...Not all wine marketed as BC is 100% BC content A matter of much controversy in industry
  16. 16. The Winds of Legislative Change..Most Canadians still buy under rulesdesigned for Prohibition daysBill C311Provincial legislative change neededYou can add your voice to #FreeMyGrapesand #ModernizeWine
  17. 17. Wine #3Tinhorn Creek Cabernet FrancMedium size producerAll Estate grownOliverCab Franc A star in the making?
  18. 18. Virtual Wineries Okanagan Crush Pad Concrete Eggs
  19. 19. Next 25 yearsBC consumption stableGrowth through exports beyond BC Maintaining Reputation & QualityAvailable land and intensityFocus The `Grape` Debate Wine TourismGeneration hand-over Mission Hill, OK
  20. 20. Last Words...“The majority of my favouritewines ....had come all the wayfrom British Columbia in westernCanada” Jancis Robinson, January 2013

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