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BC Wine at 25, You've come a long way, Baby
 

BC Wine at 25, You've come a long way, Baby

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Presentation on BC wine industry, 25 years on. Talk given to Bowen Island Rotary Chapter. Alternate subtitle "You've come a long way from Babyduck"

Presentation on BC wine industry, 25 years on. Talk given to Bowen Island Rotary Chapter. Alternate subtitle "You've come a long way from Babyduck"




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    BC Wine at 25, You've come a long way, Baby BC Wine at 25, You've come a long way, Baby Presentation Transcript

    • BC WineYou’ve come a long way, Baby Paul Rickett, February 2013 Blue Mountain, OK Falls
    • In the span of 10 years, Canadas wineconsumption will have grown 6 timesfaster than the world averageCanada now ranks as the worlds5th biggest wine importing countryBetween 2010 and 2014, wine sales volumes areexpected to grow by a further 19% domesticwines will see a 26% increase, meaning thatCanadians will consume 14.6 million cases oflocally-produced wine
    • Wine #1 Backyard Sparkling Pinot NoirLangley, BC (FV DVA)4 years old100% Fraser Valley Pinot NoirMethode Champenoise
    • First Glimmerings...First grapes in BC c. 1860s near KelownaFirst winery (fruit) 1918First hybrid wine grapes 1950sFirst plantings of vitis vinifera grapes 1970s Nichol Vineyards, OK
    • The Fulcrum 1988 FTABC Govt. subsidizes change over to Vitis Vinifera Impacts c. 1,600 acres of grape planting (out of 2,400) Forty Knots, Comox
    • 25 Years of 2013 Progress 10,000 acres/750+ growers 65+ varietals 230 wineries (triple in last 10 years) BC wine is 19% of total wine 1988 sales in BC (steady since 2003).• 1,000 acres #2 wine category• 14 varietals $200M in sales (up from $58M• c. 10 wineries in 2002)• Infinitessimal sales 3500+ people Burrowing Owl
    • Wine Areas of BC LillooetPort Alberni Creston
    • ...but we’re still small 300K tonnes 160K tonnes 33K tonnes 23K tonnes
    • Wine #2 DeVine Vineyards Pinot BlancVancouver Island2nd VintageWinery working towards certified Organic ... But grapes from SimilkameemFood Light fish, seafood especially
    • Sub- Climate and TerroirAppellations Vary considerably over length A BC Hot of the OK Topic Valley
    • Bi-Fold Market ConcentrationWinery 3 large wineries > 70K cases p.a. 20 medium size wineries at > 10K cases p.a. 200 small with <10K cases p.a.Grape Growing >90% grapes grown in Okanagan 50% in Oliver area
    • Wine Econ 101 2-10 Tons1 acre = Grapes BC average is c.2 tons acre 1ton makes = 60 cases or 720 bottlles
    • BC Wine – Value for Money?Low Yield, boutique, high qualityInput Costs are High Land cost pre-1990 - $2K/acre Peak OK prime land in 2008 - $120K/acre Declined by 30-40% since LabourTaxation Small Govt. preference for BC Sandhill Estate, Oliver
    • Labelling – More stringent than CA Single Varietal – 85% Single Varietal – 75% Dual Varietal – 90% (15%) Multi-Varietal – no rules Triple varietal – 95% Vintage – 95% (10%) Estate – 100% Vintage – 85% AVA – 75%-85% Estate – 100% grown Sulfites - > 10ppm DVA – 95% VQA – 100% + taste test Not all 100% BC wines Sulfites – “contains” from subscribe to VQA, not a 2012 legal requirement Baillie Grohman, Creston
    • Check the Fine Print...Not all wine marketed as BC is 100% BC content A matter of much controversy in industry
    • The Winds of Legislative Change..Most Canadians still buy under rulesdesigned for Prohibition daysBill C311Provincial legislative change neededYou can add your voice to #FreeMyGrapesand #ModernizeWine
    • Wine #3Tinhorn Creek Cabernet FrancMedium size producerAll Estate grownOliverCab Franc A star in the making?
    • Virtual Wineries Okanagan Crush Pad Concrete Eggs
    • Next 25 yearsBC consumption stableGrowth through exports beyond BC Maintaining Reputation & QualityAvailable land and intensityFocus The `Grape` Debate Wine TourismGeneration hand-over Mission Hill, OK
    • Last Words...“The majority of my favouritewines ....had come all the wayfrom British Columbia in westernCanada” Jancis Robinson, January 2013