Social media for B2B field marketing

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A planning overview for the use of social media in B2B field marketing - its role in building relationships, prompting inbound interest and generating new business.

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Social media for B2B field marketing

  1. 1. Social Media Planner for Field Marketing Editorially run: blog, ‘social’ website, Twitter, LinkedIn, 90 day Youtube, Facebook action plan Distribute content, promote offers, leverage events II GatherIinsight – behaviours, channels, s form needs topics, preferences, influencers and competitors Iplat II DefineIgoalsIandItactics – based on Core achievable behaviours, simple steps and g tin rke justifiable ROI ma wider II CreateIcontingencyIplansI–Iemployee e mis policy and customer service handling Customer service M axi Reviews, ratings, II BuildItheIbasicIfoundationsI–Iset up Sa unconferences, ‘core’ platforms les Monitoring, customer stories & Marketi II StartIsmallI–Iplan one ‘social media Reputation management MeasuringI marketing’ initiative &IAnalysis User-g enera ted co ntent II AssessIwiderIopportunitiesI–Ileverage ng into other existing programmes Communities & experts II MeasureIprogressIandIadaptI–Iestablish Co monitoring, measurement and analysis hub nt en Product development te Gene Build II AndImaintainIaIrollingI90IdayIplan... Purpose-built content xp er experiences designed ra ie relatio nc te bu for social media es sines nships s Identify influencers and social customers, Monitor for potential create relationship leads, gather and opportunities use account or contact intelligence© The Marketing Practice 2011

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