••••
Enterprise MarketingOliver PotterMarch 2013
• Synonymous with  mobile• Relationships:  vertical sector &  events• Bandwidth  constrained• Embracing digital• Start-up ...
Thank you
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
Sales and Marketing Forum, March 2013
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Sales and Marketing Forum, March 2013

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“A little bit of show & tell: behind the scenes of major new B2B marketing initiatives”

March’s Sales & Marketing Forum included presentations by:

Vince Kerr, Founder, BeCounted and former Executive Director of Marketing, UK and Ireland, Fujitsu, and Oliver Potter, Head of Enterprise Marketing, Telefónica UK

It’s no secret that there’s a relentless pressure on B2B marketers to become more accountable for business results, but the real work to make it happen goes on behind the scenes. Our speakers shared their experiences of:

Establishing a structure that closely integrates marketing with sales and account teams
Tracking and reporting on the ROI of new initiatives
Shifting marketing so it plays a leading role in bringing to life (and even shaping) business strategy and propositions

Published in: Business
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Sales and Marketing Forum, March 2013

  1. 1. ••••
  2. 2. Enterprise MarketingOliver PotterMarch 2013
  3. 3. • Synonymous with mobile• Relationships: vertical sector & events• Bandwidth constrained• Embracing digital• Start-up structure with end-to-end accountability • Leveraging O2 and the brand • Bringing consumer to B2B• End-to-end reorganisation• Content-led with both digital and physical• Clear accountability
  4. 4. Thank you

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