Part of a series taking a closer lookat enterprise ITTHE CTO
SOMETIMES IT FEELSLIKE THE ONLY ONEMARKETERS WANTTO TALK TO IS THECIO.
BUT THERE’S AWHOLE LOT MORETO ENTERPRISE IT.
INTRODUCING THECTO…
CONTENTSWhat might my objectives look like?
WHAT ELSE MIGHT I BE CALLED?Typical names for this job function include:• Chief Technology Officer• Technical Director (ma...
WHO AM I? WHAT DO I DO?What do I do?• I’m the CIO’s right hand technical strategist/architectand problem solver• Technical...
WHO AM I? WHAT DO I DO?• I define the technological strategy with thedevelopment team of each project: pipeline, tools, an...
WHO AM I? WHAT DO I DO?I scout for and evaluate newtechnology and tools asopportunities for innovation anddevelopment exce...
WHO AM I? WHAT DO I DO?• I identify weak software systems /infrastructuredesigns that need improvement and then I schedule...
WHO AM I? WHAT DO I DO?• Pre-production, I oversee technical designdocumentation process for correctness and timeliness.• ...
WHO IS MY BOSS AND WHO DO I MANAGE?CTO BusinessTransformationApplicationDevelopmentOperationsGovernanceand RiskCIONetworkA...
TYPICAL BACKGROUND• I probably came through applications development,maybe systems architecture.• I may be happy that I ha...
THE WORLD I LIVE IN – TECHNOLOGY FUTURES• I’m known by all the keyplayers eg Microsoft, Oracle,IBM, HP etc• I’m probably k...
THE WORLD I LIVE IN – WORDS I LIKE/ WORDS IDON’T!I like…• Architecture/Design• Pilot/Prototype• Model• Technical Director•...
THE WORLD I LIVE IN – IF IT MOVES I NEED TOKNOW ABOUT IT!
WHAT MIGHT MY OBJECTIVES LOOK LIKE?• Keep abreast of key technology platforms plans for Microsoft,Oracle, etc• Ensure tech...
WHAT MIGHT MY OBJECTIVES LOOK LIKE?My objectives will typically include:• 99.99% availability, maintain good app response ...
A DAY IN THE LIFE OF THE CTOVendor Pitch – DevelopmentPlatformsInterview – Network ArchitectReview with outsourcer – Outso...
BUT WHAT DO I THINK OF THEM?‘How did he/she get the job understanding aslittle about tech as they do?’ (CIO)‘Not sure why ...
WHAT DO THE PEOPLE AROUND ME THINK I AMLIKE?CIO – ‘Worth their weight in gold. But a pain to manage.Customer unfriendly. N...
WHO’S TARGETING ME - AND WHO SHOULD BE?Wide variety of enterprise technologyproviders, including Hardware andinfrastructur...
WHO ARE WEAND WHY DOWE CARE?
ABOUT THE MARKETING PRACTICEWith over 90 people and 10 years’ growth we are 100% B2B-focused and one ofthe UK’s top 10 B2B...
TO TAKE A ONE-MINUTE TOUROF THE MARKETING PRACTICE,VISIT:www.themarketingpractice.com/the-agency
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Introducing the CTO

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A short presentation profiling one of the more forgotten members of the IT audience - The CTO

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Transcript of "Introducing the CTO"

  1. 1. Part of a series taking a closer lookat enterprise ITTHE CTO
  2. 2. SOMETIMES IT FEELSLIKE THE ONLY ONEMARKETERS WANTTO TALK TO IS THECIO.
  3. 3. BUT THERE’S AWHOLE LOT MORETO ENTERPRISE IT.
  4. 4. INTRODUCING THECTO…
  5. 5. CONTENTSWhat might my objectives look like?
  6. 6. WHAT ELSE MIGHT I BE CALLED?Typical names for this job function include:• Chief Technology Officer• Technical Director (mainly in software companies)• Chief Science Officer (research heavy organisations)• IT/IS Strategy Director• Head of IT Strategy & Architecture
  7. 7. WHO AM I? WHAT DO I DO?What do I do?• I’m the CIO’s right hand technical strategist/architectand problem solver• Technical evangelist / how to exploit technology• Spiritual leader for all the engineers and maintainer ofthe technical culture• Get the balance right between ‘futures’ vs ‘outdated’
  8. 8. WHO AM I? WHAT DO I DO?• I define the technological strategy with thedevelopment team of each project: pipeline, tools, andkey development procedures. I perform a similar role withthe Infrastructure Teams• I assess technical risk and mitigation plans.• I establish standards and procedures to track andmeasure projects progression.• I evaluate team(s), identifying strengths, problemareas, and developing plans for improving performance• I evaluate interview candidates for technical positions.
  9. 9. WHO AM I? WHAT DO I DO?I scout for and evaluate newtechnology and tools asopportunities for innovation anddevelopment excellence.
  10. 10. WHO AM I? WHAT DO I DO?• I identify weak software systems /infrastructuredesigns that need improvement and then I schedulecorrective action.• I create automated test processes for systemfeatures, where possible, and contribute to thebuild systems and infrastructure.• I help in all stages of post-production including thefinalising stage.
  11. 11. WHO AM I? WHAT DO I DO?• Pre-production, I oversee technical designdocumentation process for correctness and timeliness.• I advise other disciplines on the practicality of initialdesign goals and impact to the overall project timeline.• I evaluate software /hardware implementations ondesign and task thoroughness• I help to identify high risk areas for the Project Director.
  12. 12. WHO IS MY BOSS AND WHO DO I MANAGE?CTO BusinessTransformationApplicationDevelopmentOperationsGovernanceand RiskCIONetworkArchitectDatabaseArchitectEtcInfrastructureArchitectSystemsArchitectureManager
  13. 13. TYPICAL BACKGROUND• I probably came through applications development,maybe systems architecture.• I may be happy that I have reached the top of my tree.• I love technology and systems architecture, but I’m lessinterested in what apps do.• I play with technology at home.• I think about the future and not today. Occasionally Iget dragged back into reality.
  14. 14. THE WORLD I LIVE IN – TECHNOLOGY FUTURES• I’m known by all the keyplayers eg Microsoft, Oracle,IBM, HP etc• I’m probably known to believein a certain religion egMicrosoft, Oracle etc• I’m open to updates onproducts, especially technicaldirections• I don’t like sales, want totalk to the labs• I love detail, hate marketingbull.
  15. 15. THE WORLD I LIVE IN – WORDS I LIKE/ WORDS IDON’T!I like…• Architecture/Design• Pilot/Prototype• Model• Technical Director• Solutions Architect• Roadmap• Labs• Problems no-one else can solve• Next release• Hardware and SoftwareI don’t like…• Roll out• Delivery• Support• Sales• 1st level support• 2nd level support• Apps functionality• Users• Other religions
  16. 16. THE WORLD I LIVE IN – IF IT MOVES I NEED TOKNOW ABOUT IT!
  17. 17. WHAT MIGHT MY OBJECTIVES LOOK LIKE?• Keep abreast of key technology platforms plans for Microsoft,Oracle, etc• Ensure technology roadmaps exist for all key systems(infrastructure and systems)• All 3rd level support issues resolved within 24 hours• Win an award for technology exploitation for the company• Pilot new technology X, Y, and Z within Business Units 1, 2 and3• Ensure 3rd level support is in place for all core technologies
  18. 18. WHAT MIGHT MY OBJECTIVES LOOK LIKE?My objectives will typically include:• 99.99% availability, maintain good app response times• Automation project delivery (data centre, network ops, desktop)• BYOD project implementation (others design it, I implement itand support it)• Meeting internal customer satisfaction ratings (in core businessunits e.g. stores)• Reduce costs ‘by 10%’• Meeting Help Desk internal SLAs• Management of 3rd party SLAs
  19. 19. A DAY IN THE LIFE OF THE CTOVendor Pitch – DevelopmentPlatformsInterview – Network ArchitectReview with outsourcer – Outsource Plans2014 Planning with Business UnitsTeam Meeting Planning – GurusMonthly review with Infrastructure supplierBudget ReviewDesign Workshop – newsystems/infrastructure plansSecurity Breach - ReviewSLA Review with IT Ops & Apps
  20. 20. BUT WHAT DO I THINK OF THEM?‘How did he/she get the job understanding aslittle about tech as they do?’ (CIO)‘Not sure why it takes them so long to build apps. Weknock ‘em up in days, sometimes hours.’ (Apps Dir)‘Nice bloke. Shields me from the flak.’ (Ops)‘Have we got one?’ (Compliance / Security)
  21. 21. WHAT DO THE PEOPLE AROUND ME THINK I AMLIKE?CIO – ‘Worth their weight in gold. But a pain to manage.Customer unfriendly. No threat/not pragmatic.’Apps Dir – ‘I’m totally uninterested’Opps Dir – I’m sympathetic. The CTO’s the only other personaround here that gets excited about hardware.Strategy/Transformation Dir – ‘The CTO’s the only othervisionary around. CIO cautious. Dangerous around tech.’Compliance / Security – ‘I’m vaguely interested.’
  22. 22. WHO’S TARGETING ME - AND WHO SHOULD BE?Wide variety of enterprise technologyproviders, including Hardware andinfrastructure/connectivity, Databases, Virtualisation, Managed Infrastructure, Managed Services, Cloud etc.Technically the CTO has to review network hardware andsoftware, so they’ll be in the loop somewhere…
  23. 23. WHO ARE WEAND WHY DOWE CARE?
  24. 24. ABOUT THE MARKETING PRACTICEWith over 90 people and 10 years’ growth we are 100% B2B-focused and one ofthe UK’s top 10 B2B agenciesWe integrate all the skills you need under one roof to plan and manage end-to-end programmes across EMEA (data, inside sales, creative, content, digital …)And we focus on working with a few select clients to deliver results and proveROIWe live and breathe enterprise demand generation
  25. 25. TO TAKE A ONE-MINUTE TOUROF THE MARKETING PRACTICE,VISIT:www.themarketingpractice.com/the-agency

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