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The Chief Data Smoother wasn't always a wine connoisseur -- he used to think tannin was something you did on a sunbed. But since he stumbled across this latest metaphor for B2B data, he's become more enthusiastic. You can have the best proposition in the world, but if you don't complement it with the right data, it's not going to succeed...
Who is the real Matt Hanks? We've posted this disclaimer http://blog.themarketingpractice.com/best-practice/who-is-the-real-matt-hanks