B2B Marketing Awards 2013 winners

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Highlights of our winning campaigns from the B2B Marketing Awards

Published in: Marketing, Business, Career
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B2B Marketing Awards 2013 winners

  1. 1. B2B MARKETING AWARDS 21 NOVEMBER 2013
  2. 2. THIS WAS OUR MOST SUCCESSFUL B2B MARKETING AWARDS EVER…
  3. 3. …WINNING MORE AWARDS THAN ANY OTHER AGENCY
  4. 4. SHORTLISTED IN SIX CATEGORIES: Best use of customer insight B2B marketing comms agency of the year Best B2B lead generation campaign Best international campaign Best integration of sales and marketing Best corporate decision makertargeted campaign
  5. 5. WINNERS IN THREE: Best lead generation campaign – with Best corporate decision-maker targeted campaign – with Best integration of sales and marketing – with
  6. 6. RUNNERS-UP IN TWO: Best marketing communications agency Best use of customer insight – with
  7. 7. BEST LEAD GENERATION CAMPAIGN – ATOS LEAD GENERATION FACTORY
  8. 8. 199 leads generated 116x ROI Best lead generation campaign Running in the UK, France and Germany
  9. 9. “The LGF industrialises demand generation in areas we’ve traditionally found difficult to access – the very beginning of the sales cycle.” Johannes Diebig, Global Head of Marketing, Atos
  10. 10. BEST CORPORATE DECISION-MAKER TARGETED CAMPAIGN – CANON AIMING HIGHER
  11. 11. Cut through to C-suite Running in the UK, Netherlands and Germany Best corporate decision-maker targeted campaign Repositioned Canon 49x ROI
  12. 12. “I’ve just left a meeting with a prospect and they loved the approach, calling it the best marketing he’s ever seen.” Tola Omotayo, UK Practice Lead Sales Manager, Canon Europe
  13. 13. BEST INTEGRATION OF SALES AND MARKETING – O2 ENTERPRISE
  14. 14. Won 50 new clients Built a pipeline of £800m Best integration of sales and marketing Supported the new Enterprise division
  15. 15. “What’s different in O2 Enterprise is that our sales and marketing teams work as one.” Anna Holness, Managing Partner, Passenger Services Practice, O2 Enterprise
  16. 16. BEST USE OF CUSTOMER INSIGHT – AXA WEALTH ELEVATE BUSINESS DEVELOPMENT
  17. 17. More than doubled email clickthrough rates Delivered twice the target number of new customers Best use of customer insight Turned over 1m records into a single customer view
  18. 18. “It’s great to have so much confidence in what you’re doing because you know it’s based on real insight.” Chrissy Post, Senior Relationship Marketing Executive, AXA Wealth
  19. 19. CONGRATULATIONS TO ALL THE TEAMS AND CLIENTS INVOLVED!

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