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E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
E2e Research - Value Added Outsourcing
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E2e Research - Value Added Outsourcing

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Outlining a little details about E2E research and the services & offers we provide to the market research market. …

Outlining a little details about E2E research and the services & offers we provide to the market research market.

Read on about how we are able to help companies increase both revenues and profits by enabling them to focus on their own core offers

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  • 1. An Introduction toE2E Research Services Pvt. Ltd. Rupa Raje(Managing Director) : rupa.raje@e2eresearch.com Paul Roberts(Principal Consultant) : paul.roberts@e2eresearch.com www.e2eresearch.com
  • 2. Why Outsourcing Companies look at outsourcing for a number of reasons • The need to support mulltipe research platforms • Increase number of methodologies supported • Better Staff utilisation • Extend the reach beyond their own country • Extend the languges supported • Simplyfy the admin of aquiring and managing sample • Increased ability to grow without stepped costs • Increase business cost effectiveness
  • 3. E2E Research ServicesWhy Companies Choose E2EOur experience: We are a team of highly experienced programmers,analysts, project managers and researchers. The team has extensiveknowledge of market research methodologies, understanding andanalysis of data, working on multiple platforms and managing projectsthroughout the life cycle of a projectOur quality: We believe in investing in resources, a ratio of 3:1, forquality assurance across all the services, since we only believe indelivering and not just promising quality. We optimise the processesbased on client standards and style of working to achieve the desiredqualityOur dedication: We are available round the clock to cater to our clientsacross the globe. We are completely committed and dedicated to theclients we work for.Our consultancy: We provide recommendation to our clients toenhance their offer and bring out the best solution on a given project.
  • 4. E2E Research Services Some of our Services 1. Survey Programming in the most widely used platforms 2. Programming and maintaining Diary Projects 3. Programming in Sawtooth and developing Simulators 4. Developing Survey Enhancement Tools using Flash, Flex and Silverlight 5. Data Management 6. OE Coding, Charting 7. Panel Management, Project Management and Transition Management 8. Analyzing online visibility of brands through Social Media Research. 9. Data visualisation 10. Mobile study management
  • 5. E2E Research Services What our Clients sayE2E was able to design a tailored programme that met our complicated needs. The team at E2E are reallyenthusiastic and open to any ideas & suggestions and we have therefore had a great working relationship--E2E is a pleasure to work with. They conduct themselves in a manner which makes my life easier. Theyare very reliable and are willing to do what it takes to not only get the job done but to deliver a highquality output. I enjoy working with them and I find their rates to be competitive.--E2E is more of a partner than a supplier. Their teams’ professionalism, attention to detail and ability toget difficult things done on time is second to none.--We have worked with E2E on a number of projects often with tight timescales and sometimes withdifficult to recruit samples. We find them extremely flexible and committed, and the fact that Jules andVanessa are personally involved in all the work is a big plus point. We particularly value their specialistknowledge of direct marketing and direct mail and the insight they are able to bring in these areas.--E2E does everything well to make our market research successful — excellent survey design, managingfield operations, analyzing at the back end and then communicating very clearly what the findings andimplications are.
  • 6. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research Our Services
  • 7. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Data Collection Online and CATI The quality of data is one of the most important aspect to success of a project. We have established network of partners across the globe who support our studies to reach the desired sample. These partners are known for their quality and follow the Market Research standards to manage their sample. Keeping the research objective in mind, e2e team reviews the quality and fall of data while the study is in field We cater to various industries like B2B (IT), B2C, Healthcare, Travel, Energy, Automotive, Telecommunications and many more Mobile With the convenience of mobile surveys, you can reach consumers when theyre online or on the go. Get real-time feedback at conferences or events Track how people use your product throughout the day Collect first impressions when customers walk in/out to your store
  • 8. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Panel Management For a number of clients E2E is a single point of contact to manage leading sample suppliers owning millions of active panel across 75+ countries Support online research with quality data across simple as well as hard to reach sample Conduct quality online research with the help of specialty panels Partnered with 23 panel providers Cover 75+ geographies for all samples Affiliation to the Market Research Society for the Geography operating in. For example CASRO in USA, ESOMAR in Europe. Certification in Quality by a relevant certifying body. Certifications include BS7911/ MRQSA, ISO 20252, MRS and IQCS. A check on the respondents IP address to ensure geographic spread
  • 9. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Survey Programming Requirement Quality Value • Scripting & Debugging of • Quality driven metrics to maintain • Support with development & CAWI/CATI and IP projects delivery and change control integration of Javascript & Silverlight tools within surveys • Multi-lingual and Multi-country • Define SLA’s for large accounts to surveys including complex maintain quality, turnaround and • Support clients with sample, reporting through reportals communication quota management, emailing & distributing incentives • Script surveys incorporating • Standard and customized research methodologies (Conjoint processes defined for scripting • Transition of surveys from one in Sawtooth) and quality control platform to the other • One stop shop for multiple survey • 3:1 quality resources allocated • Supporting translation activities platforms for multi-country (partner with a • ConfirmIT • Separate QA checklist derived US translation company) • MrDimension from best practices • SparQ • Case Study - • Kinesis • Our proprietary tool to support http://www.e2eresearch.com/ima • Voxco QA testing which will be ges/E2E_Core/survey%20program • Qualtrics accessible by Researchers/PDS ming.pdf • Survey Gizmo •
  • 10. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Data Management – Data Cleaning Requirement Quality Value • Write edit scripts to check • Standard and customized • Quality is our top most value data inconsistencies, missing processes defined for data data, outliers and logic of cleaning • Faster turnaround time the questionnaire • Client standards like checking • Support creating a standard • Create Macros for tracking outliers, looped checklist basis client studies to cut time for data data, duplicate id are requirement cleaning activities followed basis client instructions • • Edits are written using various tools like SPSS and • Create layouts basis multiple Quantum, MrDimension databases to be merged • Data cleaning report published and sent to client before proceeding with tabulation
  • 11. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Data Management – Data Processing Requirement Quality Value • Support creating data tab • Quality driven metrics to • Merging of different data and banner specification maintain delivery and change into one format and creating control the analysis • Working on all formats of data file • Define SLA’s for large • Reviewing tables through the accounts to maintain quality, interim data and providing • Providing consultancy turnaround and insight for any discrepancy in creating tables on the communication the data spread interim data to avoid data discrepancy while collecting • Standard and customized • Help support performing the data processes defined for data weights and writing scripting and quality control various algorithms • Various platforms used • SPSS • 3:1 quality resources • Case Study - • Quantum allocated http://www.e2eresearch.com • MrDimension /images/E2E_Core/data%20p • Wincross • Separate QA checklist rocessing.pdf • SAS derived from best practices
  • 12. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Open Ended Coding & Charting Requirement Quality Value • Quantify data without losing • Standard and customized • Quality is our top most value importance of open response processes defined for scripting and quality control • Define various taxonomy for • Understand the emotions in open ends basis client the data and bucket them • 2:1 quality resources requirement into relevant code-frames allocated • Taxonomy wise bucketized • Creating and populating • Separate QA checklist output for open ended data PowerPoint charts & graphs derived from best practices and client specific standards • Create client specific chart • Client specific standards are for open ended coding and libraries with their standards followed as defined charting and best practices • Manual method to create • 100% Quality check the • Case Study - charts and code open ends coded data against the code http://www.e2eresearch.com frame and charts against the /images/open%20ended%20 • Support Ascribe based formatting instructions as coding.pdf coding well as tabulated data
  • 13. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Project Management Requirement Quality Value • Experienced project • Standard and customized • Quality is our top most value manager to handle complete processes for the life cycle of life cycle of a project a project • Provide supervision across various tasks of the life cycle • Project manager to act as a • Update best practices and one point contact for a given client specific standards • Bring out efficiency basis the project/client team allocated to a client • Metrics to be published on a • Ensures complete weekly and monthly basis • Efficiency brought in terms documentation of quality, turn around time, • Documentation and cost and documentation • Supervises the individual continuous process tasks and provides improvement recommendation • Average project management and market research experience of 8 years
  • 14. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Panel Management Requirement Quality Value • Designing and programming • Standard and customized • Quality is our top most value of demographic surveys as processes for the life cycle of per panel requirements Panel Management • Profiling of samples per quota specification • Linking of Panel survey to the • Maintain the quality of panel portal database • Maintaining scorecards • Uploading of external • Monitoring the sample • Publish health report of database to the panel activeness, external data panel database uploading, recruiting through emails etc • Designing portal for • Recruiting new respondents respondents access • Monitoring the quality and • Sampling and profiling health of the sample on a regular basis • Reminder requirements
  • 15. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management Some of our new work Apart from the regular traditional methodology of doing research, E2E supports various services by adding value through Creativity, Technology and using modern techniques of data collection ENSUITE – Enhancement Suite for Marketing Research surveys It is a library of flash, silverlight tools to move away from the old fashioned and monotonous online surveys and provide opportunities to broaden the implementation of new methodology through the use of graphical rather than text based questions Infographic – A creative methodology for showcasing data and reports which is more appealing and emphasizes on covering multiple data points all at the same time Social Media Research– Listening and engaging brand promoters, influencers etc through social media
  • 16. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research ENSUITE Enhancement Suite for Online Marketing Surveys
  • 17. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research ENSUITE ENSUITE is a collection of dynamic survey enhancement tools. These tools are designed and developed as an eye appealing concept to be incorporated in place of regular questions within a survey. These tools could be designed keeping the client branding in mind. A demo of such tools in various questions types / categories can be seen n our website. These tools : Collect various data points including time taken to give a response Help gauge higher survey participation Drive quality data due to interactive interfaces We have also helped create graphics that help companies define their methodologies. These tools help make the surveys look visually appealing and can be embedded in the respective survey platforms. E2E helps create such tools basis client requirement. Check out demo tools on our site - http://www.e2eresearch.com/services/value-added- services/ensuite
  • 18. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research INFOGRAPHICS Graphically Interpretation
  • 19. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research INFOGRAPHIC E2E’s creative team create the infographics which take many forms The information graphic captures Key data points to help define the visual elements in simplified form and in plain English Various data points at a given scale Visually appealing graphics
  • 20. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research Social Media Research listen + engage + interpret
  • 21. E2E Research Services Survey OE Coding & Project PanelData Collection Data management Value Add Programming Charting Management Management E2E can help optimize online visibility of your brand by listening to and engaging to the brand promoters online Requirement Quality Value • Collect data available across • Usage of multiple tools for • Support both Digital research the online media. performing enterprise social and Traditional research as a • Identify the competitor, the media monitoring and mix or individual model crowd, the influencer engagement • Engage and maintain • Collect real time listening to • The Research quality involves discussions, opinions and blogs the conversations on the comprehensive 360 degree as a service blogs, opinions, discussions, coverage •Filter the sentiments and social networking sites, p2p • Download river of posts and perform the analysis for a media, micro media etc.. listen. given brand • Engage the drivers and • Cull out the noise from the • Competitor and trend influencers river of posts analysis • Collaboration and creation of • Pick the appropriate • Consulting beyond listening value qualitative and meaningful to engaging customers and • Use mix methodology of views responding to them digital as well as traditional • Derive the sentiment and the online research to get engagement score specific insights
  • 22. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research Dont Engage blogs Facebook Twitter Identify the Marketing Engage respondents Analysis and Curation objective identified by recruiting them or through online Interpretation of data Translate into listening discussions patterns and Insights objectives No Room for professional Analyze the data Define listening survey takers collected through custom parameters research Integrate with other client Identify the sources of data or a custom research Longitudinal data collection study Analysis, analysis of relationship, text and Follow client blogs & semantic continue engaging activity analysis, sentiment analysis
  • 23. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management ResearchListening Process• Identify the listening goal and the universe for listening• Define keywords, phrases, topics, sub-topics of conversation. Define the sources of data collection and add all of these to the listening tools• Collect the data for reviewing• Identify the stakeholders for further engagement either through online discussions or recruiting them on the panelEngaging Process• Identified influencers, drivers, opinion makers are engaged further in the online forum OR• The stakeholders who posted their views online are contacted, educated and asked for joining on the panel. On an average 75% agree to join• The data is further collected through the online discussions or through the surveys sent out to the stakeholders who agreed to join the panel (The names of such respondents will be make transparentInterpretation process• Share the final raw data • Discussions collected online • Data through a traditional custom online study• Segregate the sentiments and remove the noise or neutral responses• Data analysis basis the sentiments, interpretation of data patterns, segmentation , tag clouds• Collate the insights of traditional primary research and the digital research
  • 24. E2E Research Services Survey OE Coding & Project Panel DigitalData Collection Data management Programming Charting Management Management Research Case Study (Social Media Research) Listening Goal : Blue Tooth device manufacturer wanted to listen for opinions, ratings and evaluations of product features and key brands of blue tooth headset Listening Solution: Longitudinal listening platform set up to monitor and extract discussion, sentiments and evaluations from most active sites Insights and implications: - Sound quality, Battery life, fit/looks are the top 3 features discussed - Clients brand leads in Fit/Looks, lags in performance, features – notably sound quality ----------------------------------------------------------------------------------------------------------------------------------------- Listening Goal : Evaluation of credit cards owned and perception of competing cards in emerging growth markets Listening Solution: 30 day listening platform – content and tone of comments, specific delight and / or frustrations, WOM recommendations Insights and Implications : - Discrepancy between what companies promised and what customers perceive companies delivering single biggest source of dissatisfaction - Implications for customer service and product features / benefits communicated
  • 25. E2E Research Services Summary E2E core services: Provided End to End support for all the activities of a Market Research project or organisation 24X7: We provide a round the a clock service. Quality: Quality is our highest priority. We have a quality pool of resources and allocate 3:1 quality resources on the major activities Efficiency: We enable organisation to increase profitability Round the globe representation: USA, Europe and India Commitment to innovation: Continue to develop new services and technologies to support clients
  • 26. E2E Research Services

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