Paul A. Prewitt paul@paulprewitt.com
University Advancement
Strategies of Tomorrow, Today
Services
(data/tech/mkt.)
DevelopmentAlumni
Alumni Model Development Model
Current Challenges The Future
Friendraiser Fundraiser
The Current Challenge
The Future
MSU Gift Pyramid
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Donor Count Dollars
50 to 100 Million
25 to 50 Million
10 to ...
83% of all fundraising $$$ came from less than 1% of our donors.
Invest Your Resources Wisely
Owner
Across the multiple affinity subcategories, these individuals identify as our strongest advocates, benefactors, MSUA...
Building Powerful Engines:
Efficiently Deploying Staff
# of Total Prospects*
Michigan: 59,946
Chicago: 2,048
New York: 1,5...
Building Powerful Engines:
Efficiently Deploying Staff
# of Total Prospects
Detroit: 24,731
Lansing: 23,802
Grand Rapids: ...
“We don't have to throw the party, we just have to be at the party.”
Fred Weiss
’85 English (Cum laude)
President of iModu...
University Advancement Strategies of Tomorrow, Today
University Advancement Strategies of Tomorrow, Today
University Advancement Strategies of Tomorrow, Today
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University Advancement Strategies of Tomorrow, Today

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The world is changing quickly in Higher Education Advancement are you ready for tomorrow/today? The evolution of development and alumni relations is a collaborative 50/50 partnership that allows us to focus on the right prospects while engaging the base of our institutions.

Data is a driving factor of tomorrow but collecting it alone and studying it is no longer enough. We have to understand it and make sure we can act upon the information.

"We don't need to throw the party, we just have to be at the party."

Published in: Education, Business
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University Advancement Strategies of Tomorrow, Today

  1. 1. Paul A. Prewitt paul@paulprewitt.com University Advancement Strategies of Tomorrow, Today
  2. 2. Services (data/tech/mkt.) DevelopmentAlumni Alumni Model Development Model Current Challenges The Future
  3. 3. Friendraiser Fundraiser The Current Challenge The Future
  4. 4. MSU Gift Pyramid 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Donor Count Dollars 50 to 100 Million 25 to 50 Million 10 to 25 Million 5 to 10 Million 1 to 5 Million 100K to 1 Million < 100K In The Campaign for MSU, less than 1% of donors gave 83% of dollars The Campaign for MSU ran from 2002-2007
  5. 5. 83% of all fundraising $$$ came from less than 1% of our donors. Invest Your Resources Wisely
  6. 6. Owner Across the multiple affinity subcategories, these individuals identify as our strongest advocates, benefactors, MSUAA member, volunteers leaders and event attendees. These individuals remain connected in a variety of ways and are vested in MSU’s mission and show a strong inclination towards providing on‐going support for initiatives. Participant Across the multiple affinity subcategories, these individuals engage consistently and above the norm, provide ongoing support and involvement in MSUAA, events and volunteer opportunities. These individuals are positioned well to assume leadership and investments based on capacity. Interested Across the multiple affinity subcategories, these individuals exhibit the behavioral norm of the MSU engagement pool. Curious Across the multiple affinity subcategories, these individuals are below the norm and passively stay connected and show sporadic engagement tendencies. Aware Across the multiple affinity subcategories, these individuals currently have very limited or no real engagement with MSU. Affinity Scoring Model Definitions Prospect | Volunteer | Giving | Events/Activities | Bio | Alumni Memberships
  7. 7. Building Powerful Engines: Efficiently Deploying Staff # of Total Prospects* Michigan: 59,946 Chicago: 2,048 New York: 1,535 Wash. DC: 1,271 Los Angeles: 1,050 San Francisco: 897 Phoenix: 612 Boston: 589 Atlanta: 450 Philadelphia: 425 Cleveland: 402 Minneapolis: 366 Denver: 349 Dallas: 319 Indianapolis: 296 Houston: 280 Seattle: 276 San Diego: 268 West Palm: 221 *Total Prospects = (Rated Prospects) + (Look-Alikes) + (Total Prospects Over Age 50) + (Donors with $10,000 in Lifetime Giving) B. Parolini C. Armstrong C. Schneider K. Fore J. Newcom C. Schneider K. Gray Laura Peek L. Wilton J. George D. Gast, Gift Planning C. Denison D. Ostrom D. Chegwidden P. Trudell
  8. 8. Building Powerful Engines: Efficiently Deploying Staff # of Total Prospects Detroit: 24,731 Lansing: 23,802 Grand Rapids: 6,815 Kalamazoo: 1,450 Jackson: 1,379 Saginaw: 1,155 Benton Harbor: 614 *Total Prospects = (Rated Prospects) + (Look-Alikes) + (Total Prospects Over Age 50) + (Donors with $10,000 in Lifetime Giving) A. James J. Ortega C. Denison S. Stotenbur TBD L. Wilton P. Serwa D. Mattick M. McGuire N. Izzat T. Rayment P. Trudell
  9. 9. “We don't have to throw the party, we just have to be at the party.” Fred Weiss ’85 English (Cum laude) President of iModules Lifetime Giving: $500K Last Gift to: MSU Student Food Bank Prospect Rating: 3 Affinity Score: P Susan Scholes ‘90 Journo/Business Comm. VP of Marketing at iModules Lifetime Giving: $0 Last Gift to: Prospect Rating: Affinity Score: A
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