Your SlideShare is downloading. ×
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media + Alumni: Strengthening Alumni Relations

6,581

Published on

Using Social Networks to Develop/Build/Strengthen Alumni Groups is then next step in Alumni Relations. You know social media is important and you’ve heard it is a lot of work. However I’d like to show …

Using Social Networks to Develop/Build/Strengthen Alumni Groups is then next step in Alumni Relations. You know social media is important and you’ve heard it is a lot of work. However I’d like to show you how we can integrate social media marketing into Alumni Relations without getting overloaded. We can make it less work while building and strengthening your Alumni Relations program.

Published in: Education, Career, Technology
3 Comments
21 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,581
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
3
Likes
21
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media + Alumni
    Strengthening Alumni Relations
    Paul Prewitt www.paulprewitt.com
    Twitter: @paulprewitt #sm4alumni
  • 2. Overview of Social Media
    new tools, old rules
  • 3. It’s About Relationships
    “Two Way Communications”
  • 4. Participate In The Conversations
    Tweet may cost $50,000
  • 5. content is still the king
    The Backbone of Social Media
  • 6. Don’t Wait Publish Now
    If you wait to publish your content it maybe too late.
    People seek information now and make plans based on what they find (or don’t).
    If others publish it before you then you could lose your credibility as the source.
    “Publish 3 to 4 articles per week.”~Hub Spot Inbound Marketing
  • 7. Make Content Sharing Easy
    The sharing of content has become an integrated part into almost every site.Sharing user actions can increase your messages reach.
    Share other’s content when valuable to your audience.
  • 8. Focus to your audience
    Not all content goes everywhere.
    LinkedIn = Career & Professional Networking
    Facebook = Social Events
    Twitter = Urgent News & Updates
    Control your frequency or be considered SPAM. Mix up your messages & repeat.
    Follow along with the topics your audience is interested in. Help them as best you can.
    “To Fail = Opportunity to Grow”
  • 9. Dallas Chapter Example
    • LinkedIn: used for the Business Networking Luncheon and other professional functions.
    • 10. Facebook: used for Happy Hour and other social functions.
    • 11. Twitter: used to increase interest on upcoming functions and events.
  • Start With A Goal
    not everything goes social
  • 12. @rachelreuben
  • 13. “If you build it, they will come.”not true with social media
    What do you want to accomplish?
    Increase alumni participation?
    Volunteer Recruitment?
    Communicate with current students?
    Sell Something?
    Other
    “Defining Goals = Measureable Results”
    “We Can Measure Results”
  • 14. Think about audience & reach
    Although it may not be your group think about where the people are that you want to see your message and put it in front of them (not off to the side).
    Association’s has:
    2,126 Fans
    837 Followers
    2,960 LinkedIn Members
    Seniors Only Event
    Which group would you pick
    to talk with seniors?
  • 15. Facebook News Feeds
    Pages & profiles are able to publish news feed items to be seen by Fans & Friends.
    “You can only have 5,000 friends”
  • 16. Alumni Social Groups
    The Constituent & Affinity groups are the only pre-approved sub groups of the Arkansas Alumni Association.
    We should discuss all others to make sure their goals work along side those of the main Association’s social presence.
  • 17. two heads is better than one
    So Much To Do, So Little Time
  • 18. It’s A Team Effort
    “I make them learn to drive (set up a “personal” account & play) before handing over the keys to the company car. ”
    ~ @tstand
    Together Everyone Accomplishes More
  • 19. Personal vs. Organizational
    your professional brand identity
  • 20. Personal Accounts
    Although you are not required to have two accounts (on twitter) it is recommended.
    You will have different followers than the group. Increasing your reach.
    It will allow you to have a professional identity and get credit for what you do.
    Allows for personal commentary.
  • 21. Be yourself & authentic
    Facebook & LinkedIn requires personal accounts and you never know when you’ll meet someone.
    “We are people serving people”
  • 22. tools to get the job done
    Making Life Easier
  • 23. let’s talk
    Questions?
    Paul Prewitt www.paulprewitt.com
    Twitter: @paulprewitt#sm4alumni

×