Integrating Social Media Efforts Across The University

Integrating Social Media Across the University Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt #smEdu

SCREAM

@rachelreuben

Centralized vs. Decentralized

Social Media = Sharing & Caring Do You Share Custom Service Responsibility? Retweet

Flickr Photo by renatotarga

Marketing Structure

Start With A Goal! Know Who Your Audience Is!

Is Enough, Enough?

Just because it’s “your” thing that doesn’t mean it has to use “your” social efforts.
University of Arkansas
Facebook Fans: 7,316
Arkansas Alumni Association
Twitter Followers: 1246
LinkedIn Members: 3,544
Arkansas Razorbacks
Twitter Followers: 4,752
Think Reach, Not Control Who Is Your Audience? Where Does Your Message Fit Best?

Use the Networks Strengths News Urgent Updates Careers/Jobs Pro. Dev. Events Fun & Games Your Messages Filter by Goals & Audience Your Messages Your Messages

Not everything needs to go social!
Social does NOT equal viral.
What is The Goal?
Who is the Audience?
How will you Measure?
Let’s Try It Out

Creating the campus TEAM!
Start by being a resource not a controller!
Help Me Help You! (http://ow.ly/Upap)
Collaborate on ideas and best options
Ask! Ask! Ask!
Create a Campus Working Group (small)
Consult audience members, they have great insights.
Together Everyone Achieves More

Collaborative Marketing Materials

Get Your Leaders Social
More and more leaders are social or simply don’t understand why they should be.
IUE Chancellor UIOWA VP UARK V. Chancellor NEWPALTZ Web Dir.
Pros
Ability to participating in conversations as a person
Sharing the ‘real’ University story
Getting to know constituents as people rather than as groups
Increase your ‘messages’ creditability
Encourage positive attitude toward you and your University
Cons
Additional communications workload (questions to answer).
Opens you up to social criticism (you already are but now you see it)
Learning curve for using the tools (you learned email, next one)

No Faking Allowed! Social media has exploded into our society and I do not see it going away anytime soon. If people of my generation fail to recognize its relevance and importance, they will quickly lose effectiveness. In sports and entertainment arena, more and more fans want to hear directly from the source. If they do not get what, they want they will quickly look elsewhere for direct information. Personally, I tweet on an irregular basis, but feel it is extremely important to do my own tweeting. It seems disingenuous to do otherwise. Jeff Long, University of Arkansas Vice-Chancellor and Director of Intercollegiate Athletics @jefflongUA January 9, 2010 from iPhone

How Can I Help? Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt Hashtag: #smEdu

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Integrating Social Media Efforts Across The University

by Paul Prewitt

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