Fundraising to Friendraising to Socialraising

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Social Networking & Media for the 2009 NWA Association of Fundraising Professionals. We start out with what we are, going to what we have become, to where we will be in the future. Come walk through my take on how fundraising is changing and become more effective for the long run.

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Fundraising to Friendraising to Socialraising

  1. 1. Fund  Friend  Social Paul Prewitt Electronic Communications Coordinator
  2. 3. <ul><li>“ They are doing it, so must we to succeed!” </li></ul>What A Big Fancy Mess
  3. 4. Where do we start?
  4. 5. Start With Your Content <ul><li>Your Site’s Content </li></ul><ul><li>Make it FUN </li></ul>Make it Social
  5. 6. Save Your Brand/Name http://namechk.com/
  6. 7. Determine Your Market Focus to the markets your content works with. You don’t have to do it all.
  7. 9. <ul><li>“ I’ll do anything to help out a friend.” </li></ul>Focusing on Friend Raising
  8. 10. Start Building Relationships <ul><li>Fund Raising </li></ul><ul><li>Friend Raising </li></ul><ul><li>I get something back. </li></ul><ul><li>When it is worth the effort. </li></ul><ul><li>It impacts someone I know. </li></ul><ul><li>Makes me feel good. </li></ul><ul><li>How can I help. </li></ul><ul><li>Think nothing of it. </li></ul><ul><li>Just call and I’ll be there. </li></ul><ul><li>What are friends for. </li></ul>MAKE SURE TO ASK
  9. 11. Pay it Forward
  10. 12. Watch it Spread
  11. 13. <ul><li>“ Use tools to help you get the job done.” </li></ul>Making Life Easier
  12. 14. Hootsuite 2.0
  13. 15. Digsby
  14. 16. Going Mobile
  15. 17. <ul><li>“ We can track results on Social Media.” </li></ul>Show Me the Money!
  16. 18. Tools to help track Social Media <ul><li>There is two main types of interactions that can be tracked with Social Media. </li></ul><ul><li>Return on Engagement or also referred to as “reach”. </li></ul><ul><li>Return on Investment </li></ul>
  17. 19. Soap, Lather, Rinse & Repeat <ul><li>Remember that with Social Media we are always following the old adage of Soap, Lather, Rinse & Repeat (or at first you don’t succeed try, try again). </li></ul>Remember if it is not working for you, then maybe it’s just not your thing. WATCH YOUR BOTTOM LINE

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