Copyright © 2013 PivecLabsPresentation to“Designing for Behavioral Change”May 8th, Odense Area, Denmark*1Pivec Labs is a s...
Copyright © 2013 PivecLabs**Masters Degree – 1st class honors, top student award2Digital games proven to increase multitas...
Copyright © 2013 PivecLabs**PhD– awarded excellence, best Thesis nomination3Digital game design proven to accelerate cogni...
Copyright © 2013 PivecLabs**Constant and Relevant FeedbackLearners learn faster if the know they are Learning*Customisable...
Copyright © 2013 PivecLabs**Game Design must be Gender AppropriateLearners require different task types depending on Gende...
Copyright © 2013 PivecLabs**Director of Research Children’s Cancer Research,“A product needs to be done, I can see many ad...
Copyright © 2013 PivecLabs**Cognitive Learning has been proven to help withADHD, Autism, and General Learning Disabilities.7
Copyright © 2013 PivecLabs**Many children will experience Cognitive Declineand reduced Social Acceptance after beingtreate...
Copyright © 2013 PivecLabsEnhanced Game Design to AccelerateLearning, targeted to offset cognitive decline inchildren and ...
Copyright © 2013 PivecLabs*The Digital Me project is based on 10 years of in-depth research and prototyping, resulting in ...
Copyright © 2013 PivecLabs**Digital Me is a library of games that are linked toan onscreen, age appropriate and customisab...
Copyright © 2013 PivecLabs**The application interface centers around 3Danimated characters, which can be customizedto refl...
Copyright © 2013 PivecLabs*13*The application and associated games, focus oncreating an environment that motivates the use...
Copyright © 2013 PivecLabs**The application will also provide featuressuch as reminding the user to completereal-life task...
Copyright © 2013 PivecLabs**The application also provides XML data forimporting to other analysis programs forparental and...
Copyright © 2013 PivecLabs**Attention duration*Selective attention*Divided attention*Visual processing*Peripheral vision16...
Copyright © 2013 PivecLabs*The proposed application and included gamemodules will fully comply with accessibilityguideline...
Copyright © 2013 PivecLabs**The application is being developed in stagesand released to the target market forusability tes...
Copyright © 2013 PivecLabs**This project will be completed, but willget there faster with public andfinancial support. Ple...
Copyright © 2013 PivecLabs*20Pivec LabsTechnology Based Research & Developmentabout.me/paul_pivec linkedin.com/in/paulpive...
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Designing Games for Behavioural Change

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Presentation for Gamification of Heathcare: Designing for Behavioural

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  • Show Video:All popular digital games exercise cognitive skills.Exergamers believe DDR is great for getting fit and weight reduction, probably is, but I observed some expert DDR players who didn’t need exercise. They process the arrows moving up on the screen at 7 moves per second!!! With no mistakes. How were they doing this? I eyetracked them. They were doing pattern search, pattern matching, memory chuncking, and as their cognitive skills improved, so did their game play. And the more they played, the more their cognitve skills improved. They also did the move in peripheral vision (as do people playing solitare.
  • Phoebe is our protagonist. Austistic kids dont like animals that talk. Girls relate to Phoebe cause she is cute and clever, and boys like her cause she is cute ….and rides a Harley davidson
  • Angry Birds is no more than worms with cute birds. It is also just missile command. However, it is addictive because utilizes cognitive challenge…..
  • This and other features were promoted by doctors and parents.
  • Nearly all games developed for heathcare are in English. This needs a rethink.
  • Designing Games for Behavioural Change

    1. 1. Copyright © 2013 PivecLabsPresentation to“Designing for Behavioral Change”May 8th, Odense Area, Denmark*1Pivec Labs is a subsidiary ofCranberryBlue R&D Limited
    2. 2. Copyright © 2013 PivecLabs**Masters Degree – 1st class honors, top student award2Digital games proven to increase multitasking abilities
    3. 3. Copyright © 2013 PivecLabs**PhD– awarded excellence, best Thesis nomination3Digital game design proven to accelerate cognitive abilities.
    4. 4. Copyright © 2013 PivecLabs**Constant and Relevant FeedbackLearners learn faster if the know they are Learning*Customisable FeaturesPersistent re-engagement occurs if Learners are invested*Adaptive ScaffoldingSkill level must match challenge level4
    5. 5. Copyright © 2013 PivecLabs**Game Design must be Gender AppropriateLearners require different task types depending on Gender*Selectable Goals/OutcomesLearning is accelerated in metacognition is catered for*Alternative view modesPlayer investment is increased with appropriate Genres5
    6. 6. Copyright © 2013 PivecLabs**Director of Research Children’s Cancer Research,“A product needs to be done, I can see many advantages”*CEO Starship Hospital,“This would benefit young patients dealing with brainissues from illnesses”*Leading Child Psychologist,“Makes perfect sense, digital games could be a powerfulintervention, great work!”6
    7. 7. Copyright © 2013 PivecLabs**Cognitive Learning has been proven to help withADHD, Autism, and General Learning Disabilities.7
    8. 8. Copyright © 2013 PivecLabs**Many children will experience Cognitive Declineand reduced Social Acceptance after beingtreated for Childhood Cancer.This is particularly evident with young girls.8
    9. 9. Copyright © 2013 PivecLabsEnhanced Game Design to AccelerateLearning, targeted to offset cognitive decline inchildren and assist with learning disabilites.*9
    10. 10. Copyright © 2013 PivecLabs*The Digital Me project is based on 10 years of in-depth research and prototyping, resulting in a provenframework of game-based learning methodology andtoolsets.*Using these design principles, an increase ofcognitive abilities 2.5 times over that of traditionaldrill and practice methods has been proven.*These principles, including the Adaptive IntelligenceModule (AIM) and Active Intuitive Scaffolding (AIS)features, are the core of this revolutionaryapplication.10
    11. 11. Copyright © 2013 PivecLabs**Digital Me is a library of games that are linked toan onscreen, age appropriate and customisablecharacter, using revolutionary design principles toaccelerate cognitive learning.11
    12. 12. Copyright © 2013 PivecLabs**The application interface centers around 3Danimated characters, which can be customizedto reflect the personality of the user.12
    13. 13. Copyright © 2013 PivecLabs*13*The application and associated games, focus oncreating an environment that motivates the user topersistently re-engage, fostering the drill and practiceof cognitive skills through interactive play.
    14. 14. Copyright © 2013 PivecLabs**The application will also provide featuressuch as reminding the user to completereal-life tasks (like take medications), allin a safe virtual environment with parentalcontrol or clinical supervision.14
    15. 15. Copyright © 2013 PivecLabs**The application also provides XML data forimporting to other analysis programs forparental and clinical monitoring.15
    16. 16. Copyright © 2013 PivecLabs**Attention duration*Selective attention*Divided attention*Visual processing*Peripheral vision16*Spatial visualization*Spatial memory*Sequential processing*Simultaneous processing*Working memory
    17. 17. Copyright © 2013 PivecLabs*The proposed application and included gamemodules will fully comply with accessibilityguidelines for mobile devices, as documented bythe Able Gamers foundation (2012).*Initially, this app will support 6 languages(English, German, French, Spanish, Chinese, Japanese), and will eventually support all iOScharacter sets.*17
    18. 18. Copyright © 2013 PivecLabs**The application is being developed in stagesand released to the target market forusability testing using an iterativedevelopment process.18
    19. 19. Copyright © 2013 PivecLabs**This project will be completed, but willget there faster with public andfinancial support. Please share on yoursocial networks and donate to thecause.*twitter.com/DigitalMeApp*www.facebook.com/DigitalMeProject19
    20. 20. Copyright © 2013 PivecLabs*20Pivec LabsTechnology Based Research & Developmentabout.me/paul_pivec linkedin.com/in/paulpivec paulpivec.com

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