Presentation to carlow town 27 4 11Presentation Transcript
TOWNS OF EXCELLENCE CUSTOMER SERVICE “Towns of Excellence...in Customer Service” is an exciting opportunity for every business and every town in Ireland to participate in an initiative that puts the customer centre stage. Ireland Inc needs to put a strong focus back on customer service as excellent customer service drives profits. Participating businesses and towns will gain substantial benefits from the recognition and rewards aspect of this initiative which will be a valuable tool in marketing their offering. Indeed as a campaign that encourages team work and camaraderie within towns it is also a wonderful spirit-lifting and motivational tool that is bound to add to a more positive and successful economy. I am delighted to support it.” Senator Feargal Quinn Brenda Farrell MD T: 087 6837922 Cyril Dunworth Project Co-ordinator T: 087 2056714 W: www.townsofexcellence.com E: firstname.lastname@example.org COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
SOLUTIONS... So what's the good news that we can control?
Delighted customers will spend 10% more on same product where service is good
Over 63% of consumers will spend more, even in times of recession, when they receive good customer service.
Improved Customer Service gives you a clear competitive advance
Focusing on CUSTOMER SERVICE gives improved:
Profitability (no matter what pricing model)
Herb Kelleher of South West Airlines "We tell our people to worry about service, not profitability. Profit is a by-product of good customer service". COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
CUSTOMER SERVICE FACTS... COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
CUSTOMER SERVICE IN 2011... All the things you normally associate with CS and beyond...
Customer Contact Skills
Quality Service, Policy and Practice
Dealing with Difference
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WHAT IS “TOWNS OF EXCELLENCE”...
Service for every business in every town seeking to become or sustain themselves as a “Town of Excellence in Customer Service”
Awards system (akin to Tidy Towns) to gain profile for individual business, towns and countries
Recognition for towns whose businesses strive for excellence
Allows independent businesses to demonstrate professionalism and commitment to their business e.g. Q Mark/ISO etc.
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ASSESSMENT... Mystery Visit (50 Marks)
Staff Training (25 Marks)
Town (15 Marks)
General Impression (10 Marks). “I have used the programme with some of my staff and they found it not only easy to use, but also educational and definitely of benefit to their working day. By extension my business is reaping the rewards with staff that are more conscious of proper customer service practices and happy customers that are on the receiving end!” Christina McGovern, Proprietor, The Estuary Pub, Swords. COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
TOWNS INVITED TO NATIONAL CONFERENCE JULY 11... Mallow Athlone Longford Carlow Newbridge Killarney Castlebar Sligo Dundalk “We are delighted to welcome Towns of Excellence to Mallow. Customer Service is something which we recognise the importance of and we have been working very hard on it over the last number of years through local competitions. This is a great opportunity for the businesses in Mallow to get some recognition for all of their hard work” Pat O Sullivan, Mallow Chamber. “ Athlone Chamber, are delighted to support Towns of Excellence in Athlone as a very well worthwhile initiative which dovetails very well with a number of programmes which are planned for Athlone this year. Towns of Excellence are working with us and the businesses of Athlone to ensure that we reach the required numbers to participate in this exciting initiative” Siobhan Bigley, Athlone Chamber. COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
INVESTMENT... Yr 1 (2 Options): PREMIUM PACKAGE €195 (ISME Skillnet/Govt Funding on training) to include: Assessment Skills training - an online/blended training module in Customer Service which can be completed anytime with lifetime access to content FETAC Level 5 Certification on appropriate programmes Additional €55/member of staff for full FETAC Certification STANDARD PACKAGE €150 to include:
Additional cost to source training to appropriate level
Yr 2 and subsequent years: €125 each year thereafter. COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
BENEFITS/ROI €195 TAX DEDUCTABLE... Individual business signage for participating Carlow businesses annually Road signage advertising Carlow as a “Town of Excellence in CS” Taking part in “Excellence in” competition with coveted winners list Use of logo on all promotions Online CS Training FETAC Level 5 Certification Sustained local and national media campaign:
National Press Partner (Brand Champion; National Conference; League Table; Sponsorship Campaign)
National PR coverage (1/mth)
National Radio (1/mth)
Local Press (1/mth)
Create a community “buzz” in Carlow to improve trade figures Strong marketing and brand message for Carlow town “Think towns…think Towns of Excellence” National and international recognition for Carlow as an excellent town to visit, shop, eat, drink and a great place to live, work and do business Customise content for Carlow on any additional piece for inclusion e.g. profile piece on Carlow town. COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
V COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
1 business card size ad in local paper 1 less packet of biscuits or no newspaper each day for 3 months!!! 25 hours of 1 staff member based on national minimum €7.65 2 hours with a solicitor if one of your staff members discriminates against a customer Cost of negative comments from unsatisfied customers COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
HOW TO GET ONBOARD... ONLINE Go to www.townsofexcellence.com Click on “Invest in Excellence” tab Choose from either option: PREMIUM PACKAGE €195 (including online training) or STANDARD PACKAGE €150 (no training included) IN PERSON Sign up tonight – Paul Expression of Interest/appointment – Cyril Assistance in registering by appointment – Brenda (Seven Oaks next Wednesday from 10am). COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
RESULTS OF: CUSTOMER SERVICE SURVEY MYSTERY VISIT CARLOW TOWN APRIL 2011 COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
CUSTOMER SERVICE SURVEY CARLOW APRIL 2011 KEY FINDINGS:
94% of people prefer to do business locally...great news and highest figure we have seen to date!
54% of people said businesses not doing enough to keep consumers coming back
82% of people feel that improved levels of CS would entice them to spend more
78% of people would not return to business where they had received bad CS
65% of people feel that Customer Service is average–good...room to improve to excellent!
42% of people feel that Customer Service was good pre-downturn
53% of people believe that CS has disimproved since the downturn
Generally over 55% of people surveyed believed issues such as dealing effectively with complaints/effective communication/discrimination/parking/after sales service/off script issues etc constituted good customer service.
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MYSTERY SHOP RESULTS CARLOW APRIL 2011 CLOTHING OUTLET POSITIVE: Excellent access and parking facilities NEGATIVE: Decor is worn and untidy layout of stock 2. HOTEL POSITIVE: Extremely helpful and friendly staff NEGATIVE: Food was very disappointing, had to return food on two occasions. ACCOUNTANCY PRACTICE POSITIVE: Telephone call answered quickly and very friendly NEGATIVE: Unable to give information on other support services for businesses in Carlow HAIRDRESSERS POSITIVE: Very friendly staff and clearly interested in their job NEGATIVE: Although they promote online booking for appointments it took 2.5 days to get a reply to email CONVENIENCE STORE POSITIVE: Very clean, good range of items and staff were very efficient and friendly whilst dealing with a busy shop NEGATIVE: Poor access for volume of customers and wheelchair/buggy access and aisle width very narrow inside OVERALL: Lovely day spent in Carlow but improvements needed to appearance of empty/derelict premises and cross promotion of shopping/visitor areas. COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
FOLLOW UP IN CARLOW...
6th May for participation in Brand Champion piece in May and National Conference in July 11
Update by Thursday 12th May and monthly thereafter
Cyril @ 087 205 6714 Brenda @ 087 6837 922 email@example.com COPYRIGHT TOWNS OF EXCELLENCE LTD 2011
We look forward to partnering with you in promoting Carlow as a “Town of Excellence in Customer Service” Join us on www.facebook.com/townsofexcellence www.twitter.com/townsofexcell Any questions? COPYRIGHT TOWNS OF EXCELLENCE LTD 2011