Redbull - Instagram Report - Socialbakers
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Redbull - Instagram Report - Socialbakers

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Report do Socialbakers sobre o Instagram

Report do Socialbakers sobre o Instagram

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Redbull - Instagram Report - Socialbakers Redbull - Instagram Report - Socialbakers Presentation Transcript

  • Page 1/13 redbull Instagram Profile Report Dec 21, 2013 - Jan 21, 2014
  • Page 2/13 redbull Followers Overview Dec 21, 2013 - Jan 21, 2014 Growth of Total Followers 0 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 Total Followers 0 200 000 400 000 600 000 800 000 1000 000 1200 000 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 Followers Growth Overview Total Followers Count 1 096 321 Followers Change +57 343 Max. Followers Change +3 583 Friday Jan 03, 2014 Avg. Followers Change per Day 1 849,8
  • Page 3/13 redbull Following Overview Dec 21, 2013 - Jan 21, 2014 Growth of Total Following - 2.00 - 1.00 0.00 1.00 2.00 3.00 4.00 5.00 6.00 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 Total Following 0 2 000 4 000 6 000 8 000 10 000 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 Following Growth Overview Total Following Count 8 488 Following Change +30 Max. Following Change +5 Friday Jan 10, 2014 Avg. Following Change per Day 1,0
  • Page 4/13 redbull Post Interactions Dec 21, 2013 - Jan 21, 2014 Number of Posts by Day 0.00 1.00 2.00 3.00 4.00 5.00 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 Photo Video Daily Interactions 0 50 000 100 000 150 000 200 000 250 000 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 Photo Video Posts Overview Total Posts 46 Total Likes 2 017 576 Total Comments 12 614 Avg. number of Likes per Post 80 703,0 Avg. number of Comments per Post 504,6
  • Page 5/13 redbull Engagement Rate Dec 21, 2013 - Jan 21, 2014 Post Engagement Rate 0.0000 1.0000 2.0000 3.0000 4.0000 5.0000 6.0000 7.0000 8.0000 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 % Profile Engagement Rate 0.00 5.00 10.00 15.00 20.00 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jan 18 Jan 19 Jan 20 Jan 21 % Post Engagement Overview Avg. Post Engagement Rate 4,1554 % Max. Post Engagement Rate 6,8031 % Wednesday Dec 25, 2013 Avg. Profile Engagement Rate 7,6154 % Max. Profile Engagement Rate 18,7718 % Friday Jan 03, 2014
  • Page 9/13 redbull Top Posts Dec 21, 2013 - Jan 21, 2014 Top Posts by Engagement Rate No reindeer? No problem! #givesyouwings Photo taken by Santa's Little Helper,... 70 721 307 6,8031 % Where's the landing again? #Rampage 60 885 949 5,9344 % Fly out of the gates. #givesyouwings 60 930 448 5,7926 % Not your standard U- Turn... 59 232 440 5,6502 % What's around the corner for 2014? 58 979 261 5,6384 % Never forget to go out and play. 57 743 469 5,4938 %
  • Page 10/13 redbull Top Posts Dec 21, 2013 - Jan 21, 2014 Top Posts by Engagement Rate What's your excuse? #PolarVortex Photo taken by Red Bull Illume Finalist @chr... 55 936 630 5,2953 % Powder on. 54 649 442 5,1572 % MASSIVE swell at #Jaws. Last year, @whoisjob rode this one all the way to the... 54 084 397 4,9974 % A great shot. And a great skier. 50 958 248 4,8486 % Revved up and raring to go. #Dakar2014 #DesertWings 49 831 212 4,7489 % Laying it all out. #givesyouwings 49 817 237 4,6092 %
  • Page 11/13 redbull Top Posts Dec 21, 2013 - Jan 21, 2014 Top Posts by Engagement Rate What's going on down there?! 49 568 306 4,6016 % High rise. #bike 48 718 188 4,5241 % Never forget your first ascent. #givesyouwings 47 065 430 4,4610 % The view's much better upside down... #Rampage Check out all the action on NB... 45 978 195 4,4422 % Is your head in the clouds? Lloyd Pennicuik navigates a cloudy day at the Gro... 46 409 113 4,4147 % Grabbin' one last sunset session. #givesyouwings 45 777 209 4,3271 %
  • Page 12/13 redbull Metrics Explained Dec 21, 2013 - Jan 21, 2014 Growth of Total Followers This is the absolute increase in Followers each day during a selected time range. Growth of Total Following This is the absolute increase in Following each day during a selected time range. Total Followers Total number of Profile‘s Followers in a given point of time. Total Following Total number of Profile‘s Following in a given point of time. Followers Change Shows the absolute increase (or decrease) of Followers during selected time range. Following Change Shows the absolute increase (or decrease) of Following during selected time range. Max. Followers Change Shows the day with the largest change in Followers (either increase or decrease) during a selected time range and the value of the change on that day. Max. Following Change Shows the day with the largest change in Following (either increase or decrease) during a selected time range and the value of the change on that day. Avg. Followers Change per Day Shows the average change in Followers growth during a selected time range. Avg. Following Change per Day Shows the average change in Following growth during a selected time range. Number of Posts by Day Shows the number of Posts published by the Profile on given day divided by Post type. Daily Interactions Shows the total number of Interactions per day divided by their type during a selected time range. Total Posts Total number of Posts published during a selected time range. Total Likes Total number of Likes that was made during selected time range. Total Comments Total number of Comments that was made during selected time range. Avg. number of Likes per Post Shows the average number of Likes that was made on posts during selected time range. Avg. number of Comments per Post Shows the average number of Comments that was made on posts during selected time range.
  • Page 13/13 redbull Metrics Explained Dec 21, 2013 - Jan 21, 2014 Post Engagement Rate Calculated as the sum of all Interactions divided by number of Posts, divided by number of Followers (all in given day). Profile Engagement Rate Calculated as the sum of all Interactions divided by number of Followers (all in given day). Avg. Post Engagement Rate Calculated as the average of daily Post Engagement Rates. Avg. Profile Engagement Rate Calculated as the average of daily Profile Engagement Rates Max. Post Engagement Rate Shows the day with the largest Engagement Rate during a selected time range and the value of the Engagement Rate on that day. Post Types Shows the number of each published Post type altogether with corresponding percentage value. Top 5 Photo Filters Shows the most used types of Photo filters of published Posts during selected period. Displayed is both the absolute number of uses as well as percentage ratio. Top 5 Video Filters Shows the most used types of Video filters of published Posts during selected period. Displayed is both the absolute number of uses as well as percentage ratio. Most Engaging Post Types Shows the number of Interactions of each Post type during a selected time range. Top 5 Most Engaging Photo Filters Shows the most engaging types of Photo filters of published Posts during selected period. Displayed is both the absolute number of Interactions as well as percentage ratio. Top 5 Most Engaging Video Filters Shows the most engaging types of Video filters of published Posts during selected period. Displayed is both the absolute number of Interactions as well as percentage ratio. Average Post Interactions by Day of the Week Shows percentage distribution of Interactions for each day of the week during a selected time period. Average Post Interactions by Hour Shows the total number of Interactions at each hour of the day during a selected time period.