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As is the Mimbdstar? (Elevator Pitch)• This is an innovative format which surpasses the old instruction manuals in paper or scanned in PDF format into something of the past.• The format is the production of electronic manuals multimedia (images, texts, videos) , a platform of optical discs (CD-rom/DVD/etc ...) for durable goods (cars, electronics, etc ...) in any programming. May contain targeted advertising.• The format is registered as an intellectual property by the Copyright Office of the United States of America.
The Mimbdstar already been used?• Mimbdstar was introduced to some multinationals.• Shortly after filing for Mercedes Benz, the company launched in 2003 Mimbdstar in their vehicle class E in Brazil.
Record U.S. After seeing that their intellectual property has been violated the copyright holder (copyrights) also decided to register in the U.S. to strengthen the protection of Mimbdstar. The record was reviewed and granted by the U.S. Copyright Office under number TXu1-253- 737.
What is Copyright?• Applicable law and legal considerations.• Copyrights are species of the genus intellectual property and endow the authors of intellectual works a temporary privilege of use and enjoyment for having contributed to the development of arts and scientific progress of humanity. The protection of such rights is, therefore, two reasons of a different nature: 1) reward authors with the prerogative to realize the fruits of their labor, guaranteeing them the exclusive right to use, reproduce and publish their works, and 2) promote the development of arts and science in search of the common good desired by society.
Copyright in the Constitution of Brazil• Given the importance of these rights, many countries have come to include them in the list of fundamental rights and guarantees provided in the Constitution itself. This is the case of Brazil, a country whose Constitution contains the following provision: Section 5 - All are equal before the law, without distinction whatsoever, guaranteeing Brazilians and foreigners residing in the country the inviolable right to life, liberty, equality, safety and property, as follows :(...) XXVII - belongs to authors the exclusive right to use, publication or reproduction of their works, transmissible to the heirs as long as the law setting.
Brazilian Copyright Law (Law 9.610/98) provides:• Article 7 intellectual works that are protected are creations of the spirit expressed by any means or fixed in any medium, tangible or intangible, known or is invented in the future, such as (...) XI - adaptations, translations and other transformations of original works, presented as a new intellectual creation; XIII - collections or compilations, anthologies, encyclopedias, dictionaries, databases and other works, which, in selection, organization or arrangement of their contents, constitute intellectual creation.
Protection of shapes / forms of expression.• To fit the format as a literary work, it is essential that it be fixed in writing, must necessarily be a story or argument with detailed description of the elements on which the format is based and made operational. In regard of item XIII, it is shown that the format is actually the result of a selection of several elements arranged, constituting therefore a work intellectual worthy of protection.• Source: Andrade, Gustavo Luiz Heitor of Piva. Formats TV programs and their protection: Utopia or reality? In 2005.
Area Business• Sector multimedia instruction manuals of durable goods (new sector, sincecurrently the only companies making presentations of their products(consumer durables) in simple descriptions on paper).• All instruction manuals are current or paper or made available in PDFformat (Adobe Acrobat Reader).• The Mimbdstar is not a simple digitization of old books, but this is aninnovative format that combines several elements that makes it an ownintellectual creation.• The possibility of targeted advertising is the major factor that can monetizeMimbdstar, because it will be delivered to consumers directly with theproduct or otherwise made available for promotional customers. • Customers are all companies that produce durable goods (cars, telephones,etc ...) from around the world who are interested in using Mimbdstar.• Generally more complex products are more difficult to understand how theyare used correctly by consumers and therefore can have a greater demand.
Product or service• This is the licensing of production format Posted:instruction manuals multimedia (text, images, videos, etc...) on optical disks (CD-ROM, DVD, Blue-ray, etc ...) for ofdurable goods (cars, electronics, etc ...).• The Service may be a simple licensing (authorization forthe company to do as you wish) or assist in producing thesame, ie, produce videos using the product (durable),images, text, photos, made as a multimedia productioncompany together. • The sale of targeted advertising canalso be a service provided by the company Mimbdstar.
How does the company make money? (Part 1)• 1) Advertising directed.• How? By producing a Mimbdstar of a vehicle (eg adurable good) can make targeted advertising toconsumers for vehicles with the permission of theclient company. They can be sold videos, links toproduct sites linked to the target audience.• In the case of vehicle can be transmittedadvertisements parts, gas stations, tires, etc ...• Another example. In a Mimbdstar a smartphonecan be disseminated advertisements for mobileoperators, applications, etc ...
How the company will earn money (part 2)2) Licensing Mimbdstar.• How? Offering and presenting the Mimbdstarfor companies. If the company chooses toproduce itself, may be charged by the number ofunits produced (optical discs). It can also be alicense by product, company and countryinformation.
How the company will earn money (part 3)3) Producing Mimbdstar.• How? The client company may choose to haveour company produces Mimbdstar, videos, texts,which can be performed by the client companyor with the data it provided.
How the company will earn money (part 4)4) Actions for recovery of royalties.• How? Filing lawsuits, as does Microsoft andseveral other copyright holders for companies topay for copyright infringement.• How is the record of the U.S., the BerneConvention extends protection to severalcountries. Thus, the U.S. record is valid in severalcountries around the world.
What differentiates the company from competitors?• The difference is the record already given bythe U.S. Copyright Office, which gives theexclusivity as long as required by law for theexploitation of intellectual property exclusively.• After the lapse of time (70 years after theauthors death) becomes public domain.
Key partners• Key Partners Key partners will include:1) Companies that produce optical discs2) Companies producing promotional videos;3) Producers of digital marketing4) Producers of multimedia content5) Other that prove to be strategic for theMimbdstar.
Key Activities• The key activities in my view are:1) Register the brand and logo Mimbdstar;2) Register your domain in the internet;3) Open a Web site with displays of Mimbdstar to arouse interest in client companies (durable goods);4) Open a multimedia production company capable of producing content.
Proposed Value• One solution is the environment as optical disks do not need role asthe old manuals.• Resolve the solution to provide better products that are durablegoods. The old instruction manuals only writings are difficult tounderstand and horrible for consumers.• The Mimbdstar makes life easier for consumers and may also containother things that can build customer loyalty and promotional videos,advertisements of your product or advertisements of products relatedwhen she bought, links to sites, numbers to participate in promotions,product history, etc ...• Advertising directed to consumers and potential data supplied bythem in exchange for promotions and other marketing strategies.
Customer Relationship• Customers are essentially legal entities(companies producing durable goods).• But the site may also contain Mimbdstarproduced manuals so you can help the end userto view, compare the manuals, which liked tovote for more , searching manuals Mimbdstaramong other strategies targeted marketing.
Distribution Channels• • The distribution will occur with the pressing of the optical disc and go to the industry that sells the product, being inserted Mimbdstar with the product that the end customer will buy or can also be distributed by the client company for promotional purposes.
Customer Segments• Who will pay the client company is a producerof durable goods for the production license, asthe mode you choose.• The customer can purchase Mimbdstar forfree promotional or so embedded with theproduct.
Cost structure and partnership with investors• The funds raised will be used for the site basicallymimbdstar production of manuals, presentation tolarge corporate customers, legal services if theproperty is violated (copies made without license),opening the business, trademark registration , thedomains on the Internet.• The founder will want to receive 1/3 (one third) ofall revenue generated by Mimbdstar: Licenses,Mimbdstares productions, lawsuits. 2/3 canbecome partners with investors.
Generating RevenueThe revenue generation will depend on how many licenses are sold,the amount of optical discs that contain the Mimbdstar are produced,how many lawsuits charging copyright is expired.• To give an example of the action against Philips Mimbdstar wasworth R $ 597,000.00. Was won in the first and second instance itawaits action. The decision was based on fine of copyright law to 3,000times the value of the work copied. To enter the action we calculatethe value of the property on which it was inserted mimbdstar 4000(plasma TV) times 1% of the value of the property• This same measure can be used in the collection of licenses or innegotiations with the client companies.• In Preferably, the focus is on generating revenue through marketingand site licenses rather than lawsuits, especially in the sale ofadvertising space within the Mimbdstar how to link to websites,banners, videos, etc ...
Current Status of Project / Company• The project is at the source. No public company, there is no record ofthe domain in the internet, not just the brand and the PTO.• Only the intellectual property is registered in the U.S. CopyrightOffice under number TXu1-353-737 and in Brazil in the CopyrightOffice ( EDA) of the National Library.• There are ongoing actions recovery against the Mercedes-Benz andPhilips were two companies for which the project was presented.• I want to follow along with it because the record U.S. has a muchhigher value, addition of American justice to be more rigorous incopyright protection (copyrights) of Brazil. So I think there is greatpotential regardless of the outcome of lawsuits in Brazil.