Certificate in Sustainable                                Design Innovation 2009An Introduction to Sustainability for Desi...
Positive Proof of Global Warming!                                © Paul O’Connor, 2009        Do not use, amend, alter, re...
Climate Change is Happening!                              © Paul O’Connor, 2009      Do not use, amend, alter, reproduce o...
Climate Change is Happening!                                                                        LONDON 2050           ...
Climate Change is Happening!                                                                                 ALPS 2050    ...
Principle of SustainabilityPLANET ::  PEOPLE ::  PROFIT           =  SUSTAINABLE                             © Paul O’Conn...
The FIVE Big Global Issues• Climate Change• Resource depletion, especially fossil fuels• Potable & agricultural water• Eco...
So, as a species, what are we doing about it?   • Interest Groups – humans argue , species die   • Industry               ...
You Are Here!                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without writte...
Our Continuous Energy Source                                                               You Are Here!                  ...
Our Continuous Energy Source                                                                         You Are Here!        ...
Home                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permiss...
Clean Water…                                                                                     Clean Air…               ...
Lots of room…                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without writte...
A Bio-Sphere of habitats…and inhabitants…                                   © Paul O’Connor, 2009           Do not use, am...
…and us!                               © Paul O’Connor, 2009       Do not use, amend, alter, reproduce or distribute witho...
But who are we?Skeletal            Cardiovascular            NeurologicalStructural          Heat+Plumbing                ...
But, we are more than that…                     E=mc2“Everything is ENERGY….                                            …a...
We are energetic beings with physical form! Skeletal            Cardiovascular            Neurological Structural         ...
The Tree of LifeYou Are Here!                                        © Paul O’Connor, 2009                Do not use, amen...
The Bio-Field and the Bio-Sphere are    inter-connected and inter-dependent.“What you people call your natural resources  ...
So, what’s the problem?                                                             We Are!                               ...
CO2  Emissions                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without writt...
The Greenhouse Effect                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute withou...
In Northern Europe…we hope this will happen!                                                                 It could be t...
World Population                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without wri...
Peak Oil                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written per...
What Does It All Mean?Year 2050        50% more People… with 50% less Oil…to manufacture, build, run, heat, cook, produce,...
So, why should we be concerned?       water                                                                      air      ...
The Danger of Language.                                                            Tarzan’s Last Tree! • The term ‘Sustain...
William McDonough        Co‐Author of “Cradle to Cradle”“Nature doesn’t have a Design Problem.                            ...
We Are Hard Wired for Connections,          Meaning and StoriesChange the Story to Change the Culture                     ...
Design Problem: Human Needs –vs.- Human DesireHierarchy of                                                                ...
“What Can I Do?”: The Role of DesignHierarchy of                                   DESIGN                                 ...
Communism –v-Consumerism: A Battle of Ideology!                    • World War II : Military‐Industrial Economy           ...
Consumerism –v- Planet: A Battle of Ideology!                                                          • It takes 1.127 wa...
Consumerism –v- Planet: A Battle of Ideology!                                   © Paul O’Connor, 2009           Do not use...
We are ‘Groomed to Consume’ by Marketing!Fears                                                                            ...
Design Problem? Change The Designer!Hierarchy of                                           We Can Do This By ChangingHuman...
Something’s in the air!                                               Up to now, PEOPLE have been                         ...
Life Cycle Analysis:                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without...
Bespoke Design: The One‐Off Chair   +                                                                                     ...
Mass Design: The Printer Cartridge   +                                                                                    ...
DESIGN The Power of DESIGN       is a statement of INTENTION                                © Paul O’Connor, 2009        D...
DESIGN ::  INTENTION ::  CHOICE                               © Paul O’Connor, 2009       Do not use, amend, alter, reprod...
As Designers…Our choices impact people through the design of their environments.Our choices impact the market.Our choices ...
Good Intentions are not enough…                                  © Paul O’Connor, 2009          Do not use, amend, alter, ...
Good Intentions are not enough…    2 Google Searches = Boiling 1 Full Kettle of Water    …we need to make informed Choices...
‘Sustainable Design’?What is ‘Green Building’ or ‘Eco-Architecture’?“A green approach  to the built environment involves a...
The Four Principles of Sustainable-Design:1. Reducing Energy in Use   • Maximum low embodied energy insulation, but with g...
The Four Principles of Sustainable-Design:2. Minimise External Pollution & Environmental Damage   • Design in harmonious r...
The Four Principles of Sustainable-Design:3. Reduce Embodied Energy and Resource Depletion   • Use locally sourced materia...
The Four Principles of Sustainable-Design:4. Minimise Internal Pollution and Damage to Health   • Use non‐toxic or low emi...
Specification Strategies                        © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute wit...
Changing Paradigms“Cradle to Grave”                                                           “Cradle to Cradle” • Reduce ...
Changing Paradigms         “Cradle to Cradle”                        © Paul O’Connor, 2009Do not use, amend, alter, reprod...
Design StrategiesLook Outwards: Impact on the Eco‐System (today and in the future).                        Embodied Energy...
Interior Design Specification Issues:Wall Paints:Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%),miner...
Interior Design Specification Issues:Wall Paints:Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%),miner...
10 Top Things Every Business Leader  (& Designer)              Should Know About Strategic Sustainability1. Sustainable Ab...
10 Top Things Every Business Leader  (& Designer)            Should Know About Strategic Sustainability6. Sustainability O...
My Challenge to You!Explore and Discover Your True Self…Apply these Principles…Use Your Powers of Intention and Choice…Cre...
“How Can I Do That?”1. Challenge your own assumptions, beliefs and standards.2. Educate yourself – peers, books, courses, ...
ResourcesCradle to Cradle – William McDonoughGreen Building Handbook (Vol. 1+2) ‐ Tom Woolley & Sam KimminsThe Natural Hou...
ResourcesThe  Environmental  and  Sustainable  Construction  Association. Founded  by  Duncan  Stewart  (RTE1’s  About  th...
DESIGN is a statement of INTENTION through CHOICE       CHOICE carries with it RESPONSIBILITY  “… for the welfare of the c...
Challenge the Rules!                           © Paul O’Connor, 2009   Do not use, amend, alter, reproduce or distribute w...
Thank You For Thinking!                             © Paul O’Connor, 2009     Do not use, amend, alter, reproduce or distr...
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Intro to sustainable design

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An Introduction to Sustainable Design for Design Professionals, presented to Interiors Association, Ireland (2010).

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  1. 1. Certificate in Sustainable  Design Innovation 2009An Introduction to Sustainability for Design Professionals ‐A Beginner’s Guide to Designing  for Your Sustainable Future. Paul O’Connor MRIAI Daedalus [vision¦creativity¦innovation¦change] © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  2. 2. Positive Proof of Global Warming! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  3. 3. Climate Change is Happening! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  4. 4. Climate Change is Happening! LONDON 2050 © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  5. 5. Climate Change is Happening! ALPS 2050 © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  6. 6. Principle of SustainabilityPLANET ::  PEOPLE ::  PROFIT =  SUSTAINABLE © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  7. 7. The FIVE Big Global Issues• Climate Change• Resource depletion, especially fossil fuels• Potable & agricultural water• Ecological capacity and biodiversity• Poverty © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  8. 8. So, as a species, what are we doing about it? • Interest Groups – humans argue , species die • Industry – constant demand for resources  • Government – control by regulation – too slow • Media – sensationalist + short focussed • Designers – Technical Information Overload! We need to regain a sense of perspective… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  9. 9. You Are Here! © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  10. 10. Our Continuous Energy Source You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  11. 11. Our Continuous Energy Source You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  12. 12. Home © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  13. 13. Clean Water… Clean Air… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  14. 14. Lots of room… © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  15. 15. A Bio-Sphere of habitats…and inhabitants… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  16. 16. …and us! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  17. 17. But who are we?Skeletal Cardiovascular NeurologicalStructural Heat+Plumbing Electrical Lymphatic Viscera The Human Machine axiom Drainage Fabric © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie design
  18. 18. But, we are more than that… E=mc2“Everything is ENERGY…. …and ENERGY is ALL there is!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  19. 19. We are energetic beings with physical form! Skeletal Cardiovascular Neurological Structural Heat+Plumbing Electrical Lymphatic Viscera The Human Bio‐Field axiom Drainage Fabric © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie design
  20. 20. The Tree of LifeYou Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  21. 21. The Bio-Field and the Bio-Sphere are inter-connected and inter-dependent.“What you people call your natural resources our people call our relatives.” Oren Lyons, faith keeper of the Onondaga © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  22. 22. So, what’s the problem? We Are! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  23. 23. CO2  Emissions © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  24. 24. The Greenhouse Effect © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  25. 25. In Northern Europe…we hope this will happen! It could be this! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  26. 26. World Population © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  27. 27. Peak Oil © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  28. 28. What Does It All Mean?Year 2050 50% more People… with 50% less Oil…to manufacture, build, run, heat, cook, produce, grow  and transport everything that you see around you! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  29. 29. So, why should we be concerned? water air This is ALL WE HAVE! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  30. 30. The Danger of Language. Tarzan’s Last Tree! • The term ‘Sustainability’ comes from the  forestry industry • It describes putting something back to replace what you are taking out. • To maintain balance in the ‘status quo’.  There is no status quo.The system is already out of balance. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  31. 31. William McDonough Co‐Author of “Cradle to Cradle”“Nature doesn’t have a Design Problem. People do!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  32. 32. We Are Hard Wired for Connections, Meaning and StoriesChange the Story to Change the Culture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  33. 33. Design Problem: Human Needs –vs.- Human DesireHierarchy of Hierarchy ofHuman Needs (Maslow) Conscience Consumer Desire Gap © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  34. 34. “What Can I Do?”: The Role of DesignHierarchy of DESIGN Hierarchy ofHuman Needs (Maslow) Conscience Consumer Desire Gap LSE F A © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  35. 35. Communism –v-Consumerism: A Battle of Ideology! • World War II : Military‐Industrial Economy • Post War US Economy in Crisis  • Marketing Consultants are called in. • Ideology of Consumerism is created. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  36. 36. Consumerism –v- Planet: A Battle of Ideology! • It takes 1.127 watts of energy, or • 3.2 cups of oil… …to manufacture, ship, deliver, and  play with Barbie for three years. It takes 60 Barbies to screw a light  bulb! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  37. 37. Consumerism –v- Planet: A Battle of Ideology! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  38. 38. We are ‘Groomed to Consume’ by Marketing!Fears AngerDesires Greed Tribalism © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  39. 39. Design Problem? Change The Designer!Hierarchy of We Can Do This By ChangingHuman Needs (Maslow) Conscience Our Selves… Gap “Be The Change You Wish To See  In The World.” Mahatma Ghandi “We Are The Ones We Have Been  Waiting For.” Thomas Banyacya, Hopi Elder Hierarchy of Physical Needs © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  40. 40. Something’s in the air! Up to now, PEOPLE have been  ORGANISNG  themselves into  MOVEMENTS…. Now, the MOVEMENTS are organising  themselves into ONE BIG  MOVEMENT! It is the BIGGEST movement in the  World, and nobody saw it coming! © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  41. 41. Life Cycle Analysis: © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  42. 42. Bespoke Design: The One‐Off Chair + +/- PERSONAL PEOPLE PLANET PROFIT actions +++ -- © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  43. 43. Mass Design: The Printer Cartridge + ++ PERSONAL PEOPLE PLANET PROFIT actions +/- +++ © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  44. 44. DESIGN The Power of DESIGN is a statement of INTENTION © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  45. 45. DESIGN ::  INTENTION ::  CHOICE © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  46. 46. As Designers…Our choices impact people through the design of their environments.Our choices impact the market.Our choices impact the eco‐system we need to survive. … but it begins with your intention. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  47. 47. Good Intentions are not enough… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  48. 48. Good Intentions are not enough… 2 Google Searches = Boiling 1 Full Kettle of Water …we need to make informed Choices! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  49. 49. ‘Sustainable Design’?What is ‘Green Building’ or ‘Eco-Architecture’?“A green approach  to the built environment involves a  all that  I designholistic approach to the design of buildings; that all the  (           ) a designresources that go into a building, be they materials, fuelsor the contribution of the users need to be considered if  solutiona sustainable architecture is to be produced.” My Sustainability Manifesto! Brenda & Robert Vale,  Green Architecture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  50. 50. The Four Principles of Sustainable-Design:1. Reducing Energy in Use  • Maximum low embodied energy insulation, but with good ventilation. • Low energy lighting and electrical appliances. • Passive and active solar energy wherever feasible. • Passive and natural ventilation systems, rather than mechanical. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  51. 51. The Four Principles of Sustainable-Design:2. Minimise External Pollution & Environmental Damage  • Design in harmonious relationship with the surroundings • Avoid destruction of natural habitats • Re-use rainwater and treat and re-cycle waste water on site • Minimise extraction of materials unless good environmental controls exist and avoid materials which produce damaging chemical products • Do not dump waste materials off site. Re-use on site. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  52. 52. The Four Principles of Sustainable-Design:3. Reduce Embodied Energy and Resource Depletion  • Use locally sourced materials • Use materials found on site • Minimise use of imported materials • Use materials from sustainably managed sources • Keep materials from non‐renewable sources to a minimum. • Use low‐energy materials, minimise high embodied energy materials. • Use second hand and recycled materials where appropriate. • Re‐use existing buildings and structures. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  53. 53. The Four Principles of Sustainable-Design:4. Minimise Internal Pollution and Damage to Health  • Use non‐toxic or low emission materials • Avoid fibres from fabrics and insulation getting into the environment • Ensure good natural ventilation • Reduce dust and allergens • Reduce impact of electromagnetic fields (EMF’s). • Create positive character in the building and relationship with site. • Involve users in design and management of building and evaluating  environmental choices. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  54. 54. Specification Strategies © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  55. 55. Changing Paradigms“Cradle to Grave” “Cradle to Cradle” • Reduce “To eliminate the concept  Based on the principle  of waste means to design of Limited Supply things – products, packages  • Reuse and systems – from the  Putting off the Landfill Day! very beginning on the  understanding that waste  • Recycle does not exist.” = “Downcycle” into a lesser value  product before it ultimately gets  dumped! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  56. 56. Changing Paradigms “Cradle to Cradle” © Paul O’Connor, 2009Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  57. 57. Design StrategiesLook Outwards: Impact on the Eco‐System (today and in the future). Embodied Energy / Carbon FootprintLook Inwards: Impact on the health of the occupants and users. Pathogens ‐ Allergens – Air Quality – E.M.F.’sThink of the design as part of an integrated eco‐system: Energy ‐ Light ‐ Air  ‐ Water – Heat Waste Products  ‐ Recyclability © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  58. 58. Interior Design Specification Issues:Wall Paints:Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%),mineral/stone paint, natural paints, protein/casein-based, limewashWall Coverings:Wall paper, vinyl wall ‘paper’(no paper, PVC, plasticisers, heavy metals)Plaster & Tiling:No ‘renewable’ alternative to plaster, tiling is recyclable and long-lifeAdhesives: Petrochemical, irritants, volatility, natural resinsPlastics: Petrochemical-based, new biodegradable materialsLaminates: Source of woods/veneers, eco-depletion, glues, transport © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  59. 59. Interior Design Specification Issues:Wall Paints:Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%),mineral/stone paint, natural paints, protein/casein-based, limewashWall Coverings:Wall paper, vinyl wall ‘paper’(no paper, PVC, plasticisers, heavy metals)Plaster & Tiling:No ‘renewable’ alternative to plaster, tiling is recyclable and long-lifeAdhesives: Petrochemical, irritants, volatility, natural resinsPlastics: Petrochemical-based, new biodegradable materialsLaminates: Source of woods/veneers, eco-depletion, glues, transport © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  60. 60. 10 Top Things Every Business Leader  (& Designer)  Should Know About Strategic Sustainability1. Sustainable Abundance is good for business. Every product and every service needs to be re‐invented to create a sustainable future. This is  the greatest economic opportunity in history. (Consider automobiles, light bulbs, airplanes,  energy…. everything.) 2. High Sustainability Standards and Maximizing Human Benefits can generate “leapfrog” designs to invent new products and new business models. (Toyota was creating the Prius while other car companies slept.) 3. Sustainability Thinking saves money.  The relentless challenge to improve durability, re‐use parts and eliminate packaging brings  bottom line innovation. (91% of old Xerox copier parts are reused in “new” Xerox machines.) 4. Removing the Bad attracts new customers. Consumers and business customers are  stampeding to choose the benefits of non‐toxic, no‐waste products (Clorox’s non‐toxic Green  Works Cleaners is their fastest growing product portfolio.) 5. Create a Cause Bigger Than Your Brand. Over 80% of consumers say they choose brands that support good causes because it makes  them feel like they are “voting with their wallet.” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  61. 61. 10 Top Things Every Business Leader  (& Designer)  Should Know About Strategic Sustainability6. Sustainability Obliterates Costs. When smart people consider how to satisfy a need or want without waste or even cost, new business models spring to life. (When Apple designed the iPod, eliminating the cost/waste of CD manufacturing, shipping and distribution was the natural outcome. 7. Sustainability Drives Game‐Changing Business Models.When leaders consider solving huge problems in sustainable ways, new thinking creates breakthrough businesses. Before the radio, who would have thought of music with a band? Before the light bulb, who would have thought of light without a flame? 8. Sustainability Creates Smart Marketing. Engaging your customers in the benefits and breakthroughs of your green and sustainable products requires a new level and a new type of communication. It’s called smarketing.9. Sustainability Attracts Top Talent.The best science, engineering and business schools report that top graduates only want to work for companies that are serious about making a difference in creating a sustainable future. 10. If You Don’t Fully Embrace Sustainability, You Are Toast.The debate over green is over and green won. Consider the failures of GM and the transformation of Wal‐Mart. It’s better to ride the wave than drown in the rip tide of change. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  62. 62. My Challenge to You!Explore and Discover Your True Self…Apply these Principles…Use Your Powers of Intention and Choice…Create a New Design Aesthetic in your Profession… “and Take A Risk!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  63. 63. “How Can I Do That?”1. Challenge your own assumptions, beliefs and standards.2. Educate yourself – peers, books, courses, websites.3. Ask the awkward questions that need to be asked.4. Make informed choices…5. …because changing commerce will create change.6. Be Passionate. Design Like You Give A Damn! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  64. 64. ResourcesCradle to Cradle – William McDonoughGreen Building Handbook (Vol. 1+2) ‐ Tom Woolley & Sam KimminsThe Natural House Book/Catalogue – David Pearson.Sustainable Design Notes – RIAI and ERGCultivate Centre, Temple Bar www.cultivate.ieSonairte Ecological Centre – www.sonairte.orgGoogle Search: Key Words: eco‐design, green building, eco‐architecture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  65. 65. ResourcesThe  Environmental  and  Sustainable  Construction  Association. Founded  by  Duncan  Stewart  (RTE1’s  About  the  House),  Professor  Tom Woolley  (Queens’ University  Belfast),  Paul  Leech  (Leech‐Gaia Ecotecture),  and  Construct  Ireland’s  editor  Jeff  Colley,  to  promote  the viability of sustainable construction in Ireland. www.easca.ie © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  66. 66. DESIGN is a statement of INTENTION through CHOICE CHOICE carries with it RESPONSIBILITY “… for the welfare of the children of ALL of the species.” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  67. 67. Challenge the Rules! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  68. 68. Thank You For Thinking! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
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