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μ   microdata    &    findability
basic premise:we want tohelp the nice peopleto complete their tasks
Tip-top &‘T’ for tremendous
insertion       secretionreception inception     eruptionexception        contraption    decepticon
micro- data    inaction
Findability:A. The quality of being locatable or navigableB. The degree to which a particular object is easy to dis-cover ...
microdataMicrodata enablesscoped name/value pairsfor custom vocabularies
schema.orgthrough fiat not community
marking it up Professor Jane Doe<div itemscope itemtype=”http://schema.org/Person”>  <img src=”janedoe.jpg” itemprop=”imag...
examplesmoviesconcerts
recipespeopleproducts
appsmusic...
testing for google:http://www.google.com/webmasters/tools/richsnippets resources
bookmarklet:http://krofdrakula.github.com/microdata-tool/ resources
• questions• disagree• discuss
paul davisonweb and interface design0777 600 3294paul@paulo72.comwww.paulo72.com
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Microdata and findability

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A quick intro to microdata and how it can be used to provide richer, more interesting and useful information to your users in search engine results pages.

Published in: Design, Technology, Business
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Transcript of "Microdata and findability"

  1. 1. μ microdata & findability
  2. 2. basic premise:we want tohelp the nice peopleto complete their tasks
  3. 3. Tip-top &‘T’ for tremendous
  4. 4. insertion secretionreception inception eruptionexception contraption decepticon
  5. 5. micro- data inaction
  6. 6. Findability:A. The quality of being locatable or navigableB. The degree to which a particular object is easy to dis-cover or locateC. The degree to which a system or environment supportsnavigation and retrieval— Peter Morville
  7. 7. microdataMicrodata enablesscoped name/value pairsfor custom vocabularies
  8. 8. schema.orgthrough fiat not community
  9. 9. marking it up Professor Jane Doe<div itemscope itemtype=”http://schema.org/Person”> <img src=”janedoe.jpg” itemprop=”image” /> <span itemprop=”jobTitle”>Professor </span> <span itemprop=”name”>Jane Doe</span></div>
  10. 10. examplesmoviesconcerts
  11. 11. recipespeopleproducts
  12. 12. appsmusic...
  13. 13. testing for google:http://www.google.com/webmasters/tools/richsnippets resources
  14. 14. bookmarklet:http://krofdrakula.github.com/microdata-tool/ resources
  15. 15. • questions• disagree• discuss
  16. 16. paul davisonweb and interface design0777 600 3294paul@paulo72.comwww.paulo72.com
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