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Salem presentation
Salem presentation
Salem presentation
Salem presentation
Salem presentation
Salem presentation
Salem presentation
Salem presentation
Salem presentation
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Salem presentation

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  • eHarmony: began with Salem in 2002 (at a point in time where they were uncertain of their future) Results were staggering…why? They BRANDED with our audience. They targeted success. We put eHarmony on the map, made them what they are today.
  • Transcript

    • 1. Local Radio Network Radio Magazine Publishing Emerging Technology Web
    • 2. Network Radio: News Talk Hugh Hewitt Dennis Prager Michael Medved Mike Gallagher Bill Bennett 85 Affiliates 711,800 Weekly Listeners 84 Affiliates 869,600 Weekly Listeners 118 Affiliates 1,236,100 Weekly Listeners 113 Affiliates 1,243,900 Weekly Listeners 146 Affiliates 961,600 Weekly Listeners 6,002,400 Weekly Listeners Source: Arbitron DMA Area Fall nationwide 2010
    • 3. Network Radio: Christian Music INCLUDING: Southern Gospel Urban Gospel 4,028,400 Weekly Listeners Source: Arbitron DMA Area Fall nationwide 2010
    • 4. Network Radio: Teaching Talk 4,255,700 Weekly Listeners Source: Arbitron DMA Area Fall nationwide 2010 INCLUDING: JANET MEFFERD 92 AFFILIATES
    • 5. What Do We Have? Salem Web Newsletters <ul><li>1 Million subscribers receive </li></ul><ul><li>SRN and Host Newsletters </li></ul><ul><li>Station Newsletters </li></ul>Email Marketing <ul><li>SRN Insider Host E-Blast </li></ul><ul><li>Station E-Blast </li></ul>Websites <ul><li>7 News Talk websites </li></ul><ul><ul><li>300,000 monthly unique visitors </li></ul></ul><ul><ul><li>1.2 million monthly page views </li></ul></ul><ul><li>95 station websites </li></ul>
    • 6. The Buyers News Talk 65% Men 35-64 Conservative Family College Employed Teaching Talk 70% Men 35-64 Contemporary Christian Music 46% Women 35-64
    • 7. Alternative to AARP “ Tear Up Your Card (.com)” 1 year – 125,000 Salem Rep is now CEO
    • 8. Launched in 2000. Closing in 2002. Year 1: 1,000,000 Year 2: 3,500,000 Each Day: 542 eHarmony marriages
    • 9.  

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