Integrated Communications Retail Prospecting

We create, manage and deploy insight-driven marketing campaigns across on and offline media. We help leading UK businesses and brands: win new customers… retain profitable customers… … and sell more to both We measure success by: helping you to sell your product or service - profitably delivering operational excellence; seamlessly across all divisions What we do

We create, manage and deploy insight-driven marketing campaigns across on and offline media.

We help leading UK businesses and brands:

win new customers…

retain profitable customers…

… and sell more to both

We measure success by:

helping you to sell your product or service - profitably

delivering operational excellence; seamlessly across all divisions

Integrated Communications Management (“ICM”) Through a dedicated team Lateral Group combine together to deliver insight, action and results in a multi-channel world

Case Study: Superdrug Sexy Summer Figures Objectives: Grow database Drive in store purchases Target Audience Female travellers 20 to 30 prior to their summer holiday Results 460% ROI Channels Banner advertising Web Word of mouth Email Print In Store SMS Direct Mail Fulfilment Events Agencies: Strategy & Creative: SPF15, The Mindset Marketing Agency Technology & Deployment: Data Lateral

Objectives:

Grow database

Drive in store purchases

Target Audience

Female travellers 20 to 30 prior to their summer holiday

Results

460% ROI

Channels

Banner advertising

Web

Word of mouth

Email

Print

In Store

SMS

Direct Mail

Fulfilment

Events

Creating Awareness URL promoted on: Point of purchase Receipts Carrier Bags Print advertising Home Page Lastminute.com banners and emails Word of Mouth Events PR

URL promoted on:

Point of purchase

Receipts

Carrier Bags

Print advertising

Home Page

Lastminute.com banners and emails

Word of Mouth

Events

PR

In Store Advertising

Print Advertising (Cosmopolitan)

Banner Advertising

Building Desire Incentives & Promotions: Pre-Registration Site Lastminute.com Print Inserts

Incentives & Promotions:

Pre-Registration Site

Lastminute.com

Print Inserts

Website

Gaining Permission Data Collection: Name & Address Email & Mobile Shopping Preferences Holiday Details

Data Collection:

Name & Address

Email & Mobile

Shopping Preferences

Holiday Details

Building a Relationship Multi-Channel Journey Welcome Email Beauty Bag Buy Before You Fly Weather SMS Welcome Home Email Stay Beautiful Postcard

Multi-Channel Journey

Welcome Email

Beauty Bag

Buy Before You Fly

Weather SMS

Welcome Home Email

Stay Beautiful Postcard

Capturing Value Value Captured: 160,000 opted-in prospects 62% email open rate Tell a friend & WOM generated 60% of registrations Increased spend generated over 460% ROI

Value Captured:

160,000 opted-in prospects

62% email open rate

Tell a friend & WOM generated 60% of registrations

Increased spend generated over 460% ROI

Clients

Clients

Group Awards Marketing Connect Awards Highly Commended, Intelligent Use of Data in a Direct Mail Campaign 2008 Highly Commended, Direct Mail Printer of the Year 2008 Highly Commended, Best Work by a Mailing & Fulfilment House 2008 Data Strategy Awards Finalist, Best Use of Data for a Financial Product 2008 Finalist, Best Use of Data in Business to Business 2008 Finalist, Best Data Governance Service or Initiative 2008 Highly Commended, Best Use of Data in Retail 2007 Finalist, Best Use of Data for a Financial Product 2007 Winner, Best Use of Data in Information Technology 2006 Finalist, Best Use of Data in FMCG 2005 Print Week Awards Highly Commended, Customer Service Team of the Year, 2008 Finalist, Print Week Company of the Year, 2006 Winner, Print Week Company of the Year, 2005 Winner, Catalogue Printer of the Year, 2005 Finalist, Packaging Printer of the Year, 2005 Highly Commended, Direct Mail Printer of the Year, 2004 Excellence in Business Awards Winner, Application of Digital Print Technology, 2007 TFM Awards Commended, Judges Special Award, Best Integrated Marketing Technology Campaign of the Year, 2007 Printing World Awards Finalist, Direct Mail Printer of the Year, 2005

Marketing Connect Awards

Highly Commended, Intelligent Use of Data in a Direct Mail Campaign 2008

Highly Commended, Direct Mail Printer of the Year 2008

Highly Commended, Best Work by a Mailing & Fulfilment House 2008

Data Strategy Awards

Finalist, Best Use of Data for a Financial Product 2008

Finalist, Best Use of Data in Business to Business 2008

Finalist, Best Data Governance Service or Initiative 2008

Highly Commended, Best Use of Data in Retail 2007

Finalist, Best Use of Data for a Financial Product 2007

Winner, Best Use of Data in Information Technology 2006

Finalist, Best Use of Data in FMCG 2005

Print Week Awards

Highly Commended, Customer Service Team of the Year, 2008

Finalist, Print Week Company of the Year, 2006

Winner, Print Week Company of the Year, 2005

Winner, Catalogue Printer of the Year, 2005

Finalist, Packaging Printer of the Year, 2005

Highly Commended, Direct Mail Printer of the Year, 2004

Excellence in Business Awards

Winner, Application of Digital Print Technology, 2007

TFM Awards

Commended, Judges Special Award, Best Integrated Marketing Technology Campaign of the Year, 2007

Printing World Awards

Finalist, Direct Mail Printer of the Year, 2005

W: www.lateralgroup.co.uk E: [email_address] T: +44 (0) 845 859 0000 M: +44 (0) 7807 121153 Questions