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Professional use of Twitter and Healthcare Social Media #NPD100

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Presentation for the SMART Care Conference (SMART = Social Media Application for Research and Teaching) hosted by the University of Notre Dame, School of Nursing and Midwifery, Fremantle campus on …

Presentation for the SMART Care Conference (SMART = Social Media Application for Research and Teaching) hosted by the University of Notre Dame, School of Nursing and Midwifery, Fremantle campus on Friday 25th of October, 2013.

More info here: http://meta4RN.com/NPD100

Published in Social Media , Business , Technology
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  • Here’s the agenda I’m hoping to get through
  • Stand up if you have a mobile phone.
  • Stay standing if you have a smart phone.
  • Stay standing if you access Facebook via your smartphone.
  • Stay standing if you use twitter via your phone.
    Stay standing if you tweet about your study/work
  • Congratulate the people left standing.
    They have been named Time Magazine Person of the Year (in 2006).
  • Here’s the agenda I’m hoping to get through
  • http://youtu.be/y251jUpS3wA
  • http://youtu.be/y251jUpS3wA
    February 2013 Perinatal Mental Health Workshop
  • Every time you hear somebody talk about the risks of using social media, ask if there are any risks in NOT using social media.
    Does nursing have such a high mainstream media profile that it can afford to stay quiet on social media?
  • why would this happen?
    why can’t we stop it from happening?
    why is suicide so frighteningly inexplicable?
    why can’t we blame something/somebody?
    Suicide is too complex for blame.
    Why isn’t the media speaking to Nurses about this?
  • Preliminary Information
    Introductions
    Setting the Tone
    First Issue: Communication & Confidentiality
    Sub-Issue: Patients and Mobile Phones.
    Sub Issue: Social Media
    Sub-Issue: Individualising Communication & Confidentiality
    Sub-Issue: WiFi for Hospital Patients
    Second Issue: Compassion
    Sub-Issue: Prank Call
    Sub-Issue: Targeted Crisis Support
    Sub-Issue: Clinical Supervision (aka Peer Supervision, aka Guided Reflective Practice)
    Sub-Issue: Supportive Workplaces
    Sub-Issue: Preventative/Early-Intervention Resources
    Sub-Issue: The 6Cs (Care, Compassion, Competence, Communication, Courage & Commitment)
    Sub-Issue: Integrating Defusing Emotions into Clinical Practice
    Finishing-Up:
    Key Learnings
    Closing Remarks
    Farewells
    Does this hour-long chat between nurses via Twitter contain more calm, practical wisdom than nearly everything else written about this sad event to date?
  • And then to Twitter
    There was a good lead-up to PND week on Twitter with the #bePNDaware hashtag being announced and shared, so rather than just pluck-out the data from the week itself, I’ve plucked-out the data for eighteen consecutive days: from the time the hashtag was first announced, to midnoght at the end of PND Awareness week.
    As you can see:
    250 participants
    928 tweets
    over a million-and-a-half impressions
  • Extracting the #bePNDaware data fromwww.symplur.com day by day (and adjusting for time zone differences), we can see that Wednesday of Postnatal Depression Awareness Week was by far the busiest in terms of both traffic (312 Tweets) and participation on Twitter (120 participants). I assume that this is because Wednesday coincided with two events: [1] the planned “it’s not always black and white” Instagram event; and [2], this was the time when@Mamamia became involved in using the #bePNDaware hashtag.
    This needs to be understood in context: at time of PND Week the two most prolific accounts using the #bePNDaware hashtag were @PANDA_NATIONAL with 260 Twitter followers and @meta4RNwith 234 followers. 
    @Mamamia had over 65,000 followers – that’s significant social media clout in the right demographic.
  • 3616 #ICNAust2013 Tweets during the conference (an average of 904 per day)
  • 3616 #ICNAust2013 Tweets during the conference (an average of 904 per day)

Transcript

  • 1. Professional use of Twitter and Healthcare Social Media meta4RN.com/NPD100 Paul McNamara RGN (RAH), RPN (SAMHS), Cert. IMH (WCHN), BN (Flin.), MMHN (USQ), MHN (ACMHN Cred), FACMHN @meta4RN
  • 2.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education  Addressing a Contentious Issue  Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 3. www.time.com/time/covers/pacific/0,16641,20061225,00.html
  • 4.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education  Addressing a Contentious Issue  Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 5. Official, Personal or Professional? www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
  • 6. Official, Personal or Professional? www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
  • 7. Official, Personal or Professional? www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
  • 8.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education  Addressing a Contentious Issue  Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 9. meta4RN.com/workshop
  • 10. 19 +1 +1 =15 scheduled during after links meta4RN.com/workshop
  • 11. 4 IRL participants from 2 IRL organisations
  • 12.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education  Addressing a Contentious Issue  Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 13. meta4RN.com/wenurses
  • 14.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education  Addressing a Contentious Issue  Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 15. Postnatal Depression Awareness Week 2012 #bePNDaware
  • 16. #bePNDaware 18 consecutive days* 250 participants 928 tweets 1,667,748 impressions+ * Thursday 8th November 2012 to midnight ending Sunday 25th November 2012 (Cairns time) + Impressions/Tweet Reach = Tweets x Participant’s Followers
  • 17. #bePNDaware Instagram + MamaMia = Wednesday  Most Mentions 4th Most Mentions Most Prolific meta4RN.com/bePNDaware
  • 18.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education Addressing a Contentious Issue Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 19. #acmhn2012 Australian College of Mental Health Nurses 38th International Mental Health Nursing Conference Darwin
  • 20. #acmhn2012 Conference dates: 3rd - 5th October 2012 Data range: 11th September – 11th October
  • 21. #acmhn2012 traffic 586 Tweets 17% before 78% during 5% after
  • 22. #acmhn2012 participants 38 Tweeting
  • 23. #acmhn2012 participants 38 Tweeting Top 5 = 82%
  • 24. #acmhn2012 participants 38 Tweeting Keynote  Top 5 = 82%
  • 25. #acmhn2012 participants 38 Tweeting Keynote  Top 5 = 82% Sydney  London 
  • 26. #acmhn2012 content meta4RN.com/acmhn2012
  • 27. #ICNAust2013 International Council of Nurses (ICN) 25th Quadrennial Congress Melbourne
  • 28. #ICNAust2013 Conference dates: 19th – 22nd May 2013 Data range: 14th – 23rd May 2013
  • 29. #ICNAust2013 traffic 3973 Tweets 8% before 91% during 1% after
  • 30. #ICNAust2013 traffic 24 hours/day
  • 31. #ICNAust2013 traffic 24 hours/day
  • 32. #ICNAust2013 participants 288 Tweeting
  • 33. #ICNAust2013 participants 288 Tweeting    JCU = >30%  
  • 34. #ICNAust2013 content meta4RN.com/ICNAust2013 “nurses tweeting at a conference taught me everything I know about obesity” storify.com/meta4RN
  • 35.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education Addressing a Contentious Issue Health Promotion  Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 36. Official, Personal or Professional?
  • 37. Boundaries. (pick just one)
  • 38. Balance. meta4RN.com twitter.com/meta4RN facebook.com/meta4RN youtube.com/meta4RN prezi.com/user/meta4RN (pick the right one) storify.com/meta4RN paper.li meta4RN
  • 39.  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education Addressing a Contentious Issue Health Promotion Nursing Conferences  Two Risks  So What?  Comments & Questions
  • 40. Nurses have a voice. Nurses have a story.
  • 41. You have a voice. You have a story.
  • 42. You are… …expert students. …RNs with new perspectives. …digital natives. …digital citizens. …the pioneers of #NPD100. …nursing’s future.
  • 43. meta4RN.com/NPD100  Stand-up Quiz  Professional Use of Twitter  Examples  Experiment in Enhancing Education Addressing a Contentious Issue Health Promotion Nursing Conferences  Two Risks  So What?  Comments & Questions