2. Social Media Objectives
Social Media Overview?
Case Study: Why Greater Manchester Police use
Be seen to be
Blog: A ‘web log’ – a regular online diary about a topic,
Blogs are set up by individuals who are passionate about
their subject matter. They encourage and respond to
comments from other people.
Review the Facebook Page for:
• Greater Manchester Police
• MAC Belfast www.facebook.com/theMACBelfast
Q. What do they use social media for?
Q. What types of content do they post?
Q. How do people engage with the content ?
Win over senior Mgt
– need to educate
and get them to use
Where things go wrong…
The best strategy is useless if:
• The business aren’t genuinely
• There isn’t cross departmental buy in
• Results focus is purely “conversions, metrics and sales”
• “Social Media” is seen as an “add on”
• It doesn’t form part of the everyday way of working
Source: Econsultancy, 2012