Your SlideShare is downloading. ×
Social media strategy dec 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media strategy dec 2013

568
views

Published on

Social Media Strategy Workshop

Social Media Strategy Workshop

Published in: Social Media, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
568
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
  • Transcript

    • 1. Social Media Strategy Workshop
    • 2. Key Learnings Key elements of a social media strategy Learn how to improve your social media through practical tips Social Media Management and Risk
    • 3. About You?
    • 4. Social Media Fundamentals Social Media Overview?
    • 5. What is Social Media?
    • 6. Checking Your News Feed
    • 7. Talk to people / engage
    • 8. Sharing News
    • 9. Sharing Status / Images
    • 10. Your use of social media?
    • 11. Benefits and Challenges of SocialSocial Media Media Overview?
    • 12. Leverage social media audiences
    • 13. Capitalise on viral nature
    • 14. 3. Engage with people
    • 15. Risks and Challenges
    • 16. Online Reputation Risks
    • 17. How is social media used in modern business and Social Media Overview? marketing
    • 18. Brand
    • 19. Engage with customers?
    • 20. B2B: Industry Expert
    • 21. Engage with customers “Communicate changes to benefits and highlight advice” “Interacting with the public” “Continual increase in client contact via Facebook and Twitter”
    • 22. www.nibusinessinfo.co.uk/content/social-media-business
    • 23. Social Media should be throughout the Business!! CEO Directors PR HR Internal Comms CRM Sales
    • 24. Customer service is the new marketing… Source: ShashiBellamkonda on Flickr
    • 25. 91% Source: Repeller.com
    • 26. Crisis Comms
    • 27. Exercise Review the customer service function of Irish Rail’s Twitter Profile (@IrishRail) • How are they using social media as a customer relations tool? • How do they engage with people?
    • 28. SOCIALMedia Overview? MEDIA STRATEGY Social
    • 29. “We really should be using And ”
    • 30. We think about the tools, but we should be thinking about…..
    • 31. 1. Social Media Audit Social Media Overview?
    • 32. Key Audit Areas Assess current performance: • Size of Social Media Audiences • Review of Content and Engagement (Still Broadcasting…?)
    • 33. Key Audit Areas Key Question: Is social media supporting your current business objectives?
    • 34. Key Audit Areas Analyse data: Google Analytics - Traffic to website Facebook Insights – Community growth, Engagement, popular content (Q. what did you learn from popular content?)
    • 35. Brandjacked?
    • 36. Source: DW Publications: Whitepaper 14; Social Media in the Public Sector, 2011
    • 37. Source: DW Publications: Whitepaper 14; Social Media in the Public Sector, 2011
    • 38. Avoid Social Media?
    • 39. Further Reading http://www.seotakeaways.com/9-pointchecklist-for-conducting-a-social-mediastrategy-audit/
    • 40. 2. Social Media Objectives Social Media Overview?
    • 41. Case Study: Why Greater Manchester Police use Social Media
    • 42. Send out information Improve Customer Services Be seen to be using it! Promote brand awareness Boost Sales Social Media Objectives Boost donations Improve media relations Reach younger audiences Create dialogue with customers Lead generation Source staff / recruit
    • 43. Chief Constable / GMP Use
    • 44. Identify Criminals
    • 45. Maintain relationships with community
    • 46. Community Support to Help Solve Crime
    • 47. Catching Criminals
    • 48. Public Announcements
    • 49. Social3. Audiences Media Overview?
    • 50. Problem! Many companies have no idea who they should really be targeting via social media
    • 51. What do they use online?
    • 52. Content and engagement in real time
    • 53. B2B Audiences
    • 54. 4. Social Media Channels & Social Media Overview? Tactics
    • 55. ? Your Use
    • 56. Used for: Mainly Organisations and B2C Promoting Brand Reaching a defined demographic Engaging via interesting content Customer Insights and Relations
    • 57. Used for: Brands, Individuals, B2B Live events Promoting news Offers Real-time chat with stakeholders Customer Insights and Relations
    • 58. Used for: B2B and HR (Mainly) Networking and Lead Generation Thought-leader content and engagement Recruitment Not sales and offers!
    • 59. Additional Social Media Channels
    • 60. Blog: A ‘web log’ – a regular online diary about a topic, hobby, interest. Blogs are set up by individuals who are passionate about their subject matter. They encourage and respond to comments from other people.
    • 61. Exercise: Review the Facebook Page for: Content and Engagement • Greater Manchester Police www.facebook.com/GtrManchesterPolice • MAC Belfast www.facebook.com/theMACBelfast Q. What do they use social media for? Q. What types of content do they post? Q. How do people engage with the content ?
    • 62. Case Study Social Media Overview?
    • 63. The Customer is the Star!
    • 64. Sharing Stories
    • 65. Engagement: Topical
    • 66. Authority and engagement
    • 67. Offers: Yes. But only a small %
    • 68. Link to Website.
    • 69. In Real Time!
    • 70. Customer Engagement
    • 71. Topical….
    • 72. Topical…
    • 73. Company Profile
    • 74. Groups
    • 75. Social Media Management Social Media Overview?
    • 76. Securing Buy In for Social Media
    • 77. Win over senior Mgt – need to educate and get them to use social
    • 78. Where things go wrong… The best strategy is useless if: • The business aren’t genuinely behind it • There isn’t cross departmental buy in • Results focus is purely “conversions, metrics and sales” • “Social Media” is seen as an “add on” • It doesn’t form part of the everyday way of working Source: Econsultancy, 2012
    • 79. Training and Continuous Development
    • 80. Social Media Risk Social Media Overview?
    • 81. Your Experiences?
    • 82. Main Social Media Risks for Organisations
    • 83. Online Reputation Risks
    • 84. How to react to social media comments
    • 85. Check, manage and respond to Social Media
    • 86. Living with Criticism
    • 87. Ignoring comments
    • 88. Respond Quickly in Public
    • 89. Take Complaints Offline!
    • 90. Managing your Facebook Page
    • 91. Options: Hide Comments
    • 92. Options: Delete Comment or Ban User
    • 93. Exercise: Fancy Dress Shop Scenario
    • 94. Exercise: Fancy Dress Shop Scenario What are the main risks for the shop? How could this incident have been avoided? How would you react to this situation?
    • 95. Social Media Policy
    • 96. Social Media Policy Guide – Free Download http://www.octavedigital.co.uk/digitallearning/online-guides/
    • 97. Paid Tools
    • 98. Paul McGarrity