Crisis Communications and Digital
Upcoming SlideShare
Loading in...5
×
 

Crisis Communications and Digital

on

  • 294 views

How digital media present new challenges for organisations and businesses and how to manage online reputation. Presented by Paul McGarrity

How digital media present new challenges for organisations and businesses and how to manage online reputation. Presented by Paul McGarrity

Statistics

Views

Total Views
294
Views on SlideShare
294
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Because there is so much content produced online including customer comments in forums and communities, this trail of information will show up in search results a leave a web shadow. Web shadow can be very negative – esp for some brands and unlucky individuals . However PR agencies also see it as an opportunity.

Crisis Communications and Digital Crisis Communications and Digital Presentation Transcript

  • Engaging with stakeholders in a crisis:
    The role of online and social media
  • ‘The Internet Doesn’t Forget!’
  • Online media and the modern corporate crisis
  • 115,464 views
  • How to use online and social media successfully during a crisis
  • Planning, Strategy and Integration
  • Identify and train your In-House ‘Digital Champion’
  • Online and Social Media Channels
  • Monitoring:
    Listen and learn so you can
    react!
  • Protect and Secure: your online channels.... Don’t get brand-jacked
  • Updates:
    Use realtimeupdates to inform ..... Use your Blog and Twitter profile!
  • Show: Create engaging online content. E.g Online videos, to prove your response
  • Perspective: businesses and organisations getridiculed and attacked online...
    It’s a fact of digital life!