The Social Web + You: Building Your Personal Brand
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The Social Web + You: Building Your Personal Brand

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A lecture I gave to University students on social media trends and the importance of building your personal brand online.

A lecture I gave to University students on social media trends and the importance of building your personal brand online.

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  • Explain stories about people following me on Twitter and then meeting me at a conference and saying ‘hi’. \n-Business deals, people suss out your online profile, it builds a connection and trust. People feel more comfortable about you, even if your online presence highlights everything you told them in person. \n\nDon’t underestimate what these people can do for you in the future!\n
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  • Began to meet people, went out and targeted them. \nThe thing to do in vancouver is coffee! So marco went and had coffee with people. People he had targeted that he wanted to work for. \n
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  • What do you think when you see Anita?\nInterest in music, I can check out her delicious and see her social bookmarking. Starting to build a more rounded profile. In the days of Gen Y, this is critically important. HR people are looking more and more for culture fits. \n
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Transcript

  • 1. The Social Web + You@paulmaiero January 25th, 2011
  • 2. The Boring Stuff• Social Media Marketing Trends• You Inc. - Why Your Brand Matters• Using Your Online Brand to Learn
  • 3. @paulmaiero• Professionally – Hated the banking industry, so I now work on startups, mostly in technology.• Personally – I enjoy traveling, cooking, culture, design, and sports.• Futurist, love connecting with people, any social events, and of course the social web. @paulmaiero January 25th, 2011
  • 4. Social MediaMarketing Trends
  • 5. THE CUSTOMERBRAND EXPERIENCE
  • 6. The Audience Matters
  • 7. Cheater
  • 8. Cheater Steroid User
  • 9. Cheater Steroid User Public Accepts
  • 10. Cheater Steroid UserPublic Doesn’t Accept Public Accepts
  • 11. The Audience Matters• I enjoy sports.• I like to read.• I like to read sports......you have to wonder if the altered depth perception, rain, lousyice and amended schedule played a part.-Damien Cox, Toronto Star @paulmaiero January 25th, 2011
  • 12. @paulmaiero January 25th, 2011
  • 13. Social Media Is For Real
  • 14. Carnival’s Facebook Campaign@paulmaiero January 25th, 2011
  • 15. Location, Location, Location
  • 16. A Focus On ROI
  • 17. • ROI = Return On Investment• It’s the amount of money gained or lost on an investment, relative to the amount of money invested.
  • 18. You Inc. Why Your Brand Matters and What You Should Do About It@paulmaiero Tuesday, January 25th, 2011
  • 19. Why Brands MatterThey all care about their brand. Shouldn’t you care about yours? @paulmaiero January 25th, 2011
  • 20. HR’s Increasing Use of The Web • 64% of HR managers think it’s appropriate to look at online profiles of candidates. • 41% of people have been rejected as a result. @paulmaiero January 25th, 2011
  • 21. • Google matters….it’s THE starting point!• Have you ever Googled yourself?• Are you satisfied with what results came up? @paulmaiero January 25th, 2011
  • 22. …….but It’s Not Only HR Looking You Up• Increasingly the people we interact with in real life are turning to the web to learn more about us.• It’s all about preparation & research • Before meetings to gain insights • After they meet you at a conference/networking event • Common friends • Just for the hell of it! @paulmaiero January 25th, 2011
  • 23. YOU@paulmaiero January 25th, 2011
  • 24. A ‘You Inc.’ Case Study: Marco Pacifico @paulmaiero January 25th, 2011
  • 25. A ‘You Inc.’ Case Study: Marco Pacifico• Moved to Vancouver from Toronto • No Network, No Job, Nothing!• Educated as an engineer, looking to work in the ‘new digital’ world as a strategist• ‘Traditional’ job applications got him nothing. @paulmaiero January 25th, 2011
  • 26. “All I Want To Do Is Create Awesome Things.” • Began to build a presence online • Blogging, blogging, blogging • Targeted employers wanted to know Marco’s skill set • Connected with ‘influencers’. • During the interview, no discussion about his resume. NONE! • Online portfolio dominated the discussion. @paulmaiero January 25th, 2011
  • 27. “All I Want To Do Is Create Awesome Things.” • Marco’s Key Takeaways • Nail down what you are about • What would you write or capture on a regular basis • The more targeted the better • It’s about learning, ‘you can read something but when you write about it, it shows you really know it.’ @paulmaiero January 25th, 2011
  • 28. Building ‘You Inc.’@paulmaiero January 25th, 2011
  • 29. Building ‘You Inc.’1. A resume is a resume2. A presence online is the only way to get a job, period.3. Online you get depth and breadth. A ‘deep dive’ into what you really are about.4. Networking online is also important • Who you follow, who follows you. Who you write about, who writes about you. @paulmaiero January 25th, 2011
  • 30. How to Build ‘You Inc.’ Online• If you want people to take you seriously….. It’s time to get professional!! @paulmaiero January 25th, 2011
  • 31. How to Build ‘You Inc.’ Online Social media can be professionalGreat opportunity to showcase your skill set Video Communications Writing Portfolio Photo Journalist @paulmaiero January 25th, 2011
  • 32. Building ‘You Inc.’ Is@paulmaiero January 25th, 2011
  • 33. How to Build ‘You Inc.’ Online1. Own your domain! • Would you really want Mike Smith owning your .com??? • This includes any social media domains2. Build the ‘You Inc.’ Online Hub • Several services allow you to aggregate your social profiles into one place www.flavors.me @paulmaiero January 25th, 2011
  • 34. How to Build Your Brand Online3. Pull all your social profiles into your aggregated site4. Contribute content you care about • Your videos, your stories, your take on how professional communications is changing. The forces impacting that change, the players, how firms are dealing with it….. 5. Keep it fresh and updated. @paulmaiero January 25th, 2011
  • 35. Why ‘You Inc.’ MattersTime and Effort Now, will reap dividends later Do you care enough about yourself? BE DIFFERENT! @paulmaiero January 25th, 2011
  • 36. Building a Transferrable Social Media Skill Set
  • 37. Use Your Online Brand To Learn • Measuring, tracking, engagement • Email Marketing • SEO, CRM • A/B Testing • Click Through Rates • Learn Web Analytic Engines (Google Analytics) • Develop your online advertising knowledge • Facebook Ads, Google AdWords, Twitter, Facebook Fan Page Insights @paulmaiero January 25th, 2011
  • 38. Thank You! @paulmaiero paul.maiero@gmail.com@paulmaiero January 25th, 2011
  • 39. Credits• Facebook/Carnival: http://www.dotweekly.com/wp-content/uploads/facebook-carnival.jpg• BaseballMapLogo: http://strangemaps.files.wordpress.com/2007/08/835641802_ef422b12cf_b1.jpg• ROI Wordmap: http://farm4.static.flickr.com/3602/3290848259_4defd0a46c.jpg• Rome: http://ranger.uta.edu/~gdas/websitepages/photos_personal/rome_coliseum.JPG @paulmaiero January 25th, 2011