The New Rules of Marketing: How to Be Relevant in the Digital Age

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How things have change and how marketers and sales people must adapt to be relevant today.

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The New Rules of Marketing: How to Be Relevant in the Digital Age

  1. 1. 1/26/14 The  New  Rules  of  Marke1ng:     How  to  Be  Relevant  in  the  Digital  Age   Paul  A.  Kiewiet  MAS  CIP  CPC   www.create2bgreat.com  paul@brandkiwi.com  269-­‐806-­‐4489   Change  or  Transforma1on?   1
  2. 2. 1/26/14 Change?   Or   Transforma1on?   •What  Does  This  Mean  to  Us   as  Marketers?   •Genera1onal  Changes   •Social  Media  and  a  new   defini1on  of  marke1ng   •  The  New  Rules   Business Without Borders Full-scale globalization 2
  3. 3. 1/26/14 In this Web 2.0 World Your customers become part of your company.   The Progression of Economic Value Relevant to Differentiated Stage Experiences Competitive Position Deliver Services Make Goods Undifferentiated Market Extract Commodities Needs of Customers Irrelevant to Pricing Premium 3
  4. 4. 1/26/14 Four  Genera1ons   Tradi1onalists   Baby  Boomers   4
  5. 5. 1/26/14 Gen  X   Gen  Y   Which  Genera1on  Are  You?   5
  6. 6. 1/26/14 Marketing is Being Reinvented. 6
  7. 7. 1/26/14 The  New  Defini1on  of   Marke1ng:   !  Turning  strangers  into   friends,   !  Friends  into  customers,   !  Customers  into  evangelists!   7
  8. 8. 1/26/14 8
  9. 9. 1/26/14 9
  10. 10. 1/26/14 Listening   Convert   Community   Building   Content   Broadcas1ng   10
  11. 11. 1/26/14 Collaborate   Resilience   Differentiate: Stand out from the herd. Yo! Over Here! 11
  12. 12. 1/26/14 Relevance   Authen1city   Thought  Leadership   12
  13. 13. 1/26/14 Meaning  and  Purpose   Values  and  Vision   Transparency   13
  14. 14. 1/26/14 Instant,  Public  and  Permanent   Change  and  Transforma1on   New  Value  Proposi1ons  Needed   New  ways  of  communica1ng   Friends-­‐Customers-­‐  Evangelists   Social  Media  Marke1ng   New  Skills   Differen1a1on  and  Relevance   What  you  are  is  what  you’ve  been,  and  what  you   will  be  is  what  you  do  now.    Buddha   Thank You! Paul A. Kiewiet MAS CPC CIP paul@brandkiwi.com www.create2bgreat.com Follow me on Twitter @paulkiewiet Friend me on Facebook: PaulKiewiet Let’s Link up on Linked In Check out my YouTube Channel Create2bGreat Subscribe to my newsletter Follow my blogs 14

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