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Prospective Client or Employer
City, State, Zip
From your company's internet posting on Craigslist, I learned about your need for a social media strategist. I am very interested
in this position with your organization, and believe that my education and experience are appropriate for the position.
My past experience has included working with various organizations, government and law enforcement agencies, real
estate firms, mortgage companies, law firms, public policy think tanks, and educational institutions.
Having graduated from Michigan State University with a Bachelors in Telecommunications, and the pending graduation of
my Masters Degree in Financial Economics. I’m confident that I have the knowledge in Search Engine Optimization (SEO)
you require, but also possess the business know-how to effectively ensure that resources are efficiently aligned with your
In August I will complete my Masters Degree in Economics. I’m currently preparing to begin the Media and Information
Studies Ph.D. Program at Michigan State University. It is my aim to establish myself as a leader and source of authority
within the Social Media Marketing arena.
My work technical experience spans over ten years, and demonstrates my capacity to deliver effective solutions including:
• Internet Marketing; Complete management of website design, Search Engine Optimization (SEO), Search
Engine Marketing (SEM), Pay Per Click (PPC) Advertising, Affiliate revenue systems (Commission Junction), online
competitive market analysis, Web 2.0: Blogs and Social Networks (Facebook, LinkedIn, Twitter, Feedburner).
• Internet Branding: I’m able to generate publicity through social media, optimized press releases, articles,
social news buttons, blogging, and aggregating media rich content like images, audio, video and printed materials
to the intended target audience.
• Information Technology; Expertise in network administration, desktop support, wireless networking,
firewall/virus/spyware security, email/web server administration, backup and recovery.
• Management:: My graduate studies in financial economics has prepared me to make intelligent and informed
decisions related to capital markets, free market economics, cost of capital, business process outsourcing
(BPO), capital liquidity and inflation, public choice theory, monetary/fiscal policy, capital budgeting, and various
public policies at the heart of modern economic debate. Furthermore, I’m capable of drafting various corporate
documents including strategic business plans, marketing plans, conflict of interest policies, compensation
agreements, and non-profit 501(c)3 formation.
My social media methodologies reflect an integrated mix of communications strategies and tactics with blogs, social media
networks, social bookmarking, discussion groups and forums to drive brand awareness, online engagement, expand
market share, and traffic to your website/landing pages/social media pages that support the business objectives set by
management. You may visit my blog at pauljamesclark.wordpress.com for complete details on my methodological approach
to optimizing websites.
Attached is a copy of my resume, cover letter and references which fully details my qualifications for the position. If you require
any additional information regarding my qualifications please feel free to contact me by phone at 517.574.5278 or via
email at firstname.lastname@example.org. Thank you for your time and consideration.