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Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
Social media marketing and the legal stuff presentation slides
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Social media marketing and the legal stuff presentation slides

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An overview of the many legal issues associated with social media in its various forms.

An overview of the many legal issues associated with social media in its various forms.

Published in: Technology
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Transcript

  • 1. Social media Sweat the legal stuffMonday 21 March 2011
  • 2. @pauljacobson ... talk about me while I’m talking?Monday 21 March 2011
  • 3. The Web is socialMonday 21 March 2011
  • 4. Monday 21 March 2011
  • 5. Monday 21 March 2011
  • 6. These are your customers ...Monday 21 March 2011
  • 7. Monday 21 March 2011
  • 8. People power ... not corporationsMonday 21 March 2011
  • 9. The trouble with communities ...Monday 21 March 2011
  • 10. Monday 21 March 2011
  • 11. Case study - DiggMonday 21 March 2011
  • 12. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 http://bit.ly/diggcodestoryMonday 21 March 2011
  • 13. Monday 21 March 2011
  • 14. “If you try to stick up for what you have a legal right to do, and youre somewhat worse off because of it, thats an interesting concept.” Michael Avery, Toshiba’s attorney, commenting on the 2007 Digg revoltMonday 21 March 2011
  • 15. Case study - WoolworthsMonday 21 March 2011
  • 16. Monday 21 March 2011
  • 17. “I feel that woolworths did not reject christian magazines they actually rejected God and as it says in the Bible that who so ever rejects God shall be rejected by God so if ever sometime in future it does not go well with Woolworths then you will know what the reason is.” Comment on the Woolworths Facebook fan pageMonday 21 March 2011
  • 18. Monday 21 March 2011
  • 19. Monday 21 March 2011
  • 20. Monday 21 March 2011
  • 21. “We have been overwhelmed by the response. Thanks to everyone who has supported us – we really appreciate it. It was not our intention to offend any religious group. Woolies has a deep regard for all faiths and will continue to respect all our customers’ beliefs. We’ve always prided we really do want ourselves on listening to our customers and our social media pages to be a 2-way conversation. As a retailer, we continually review all our products including magazines and stock products that our customers want and buy. You posted – we listened and have now decided to put all magazines back on our shelves. We will continue to take a retailer’s view on our catalogue going forward to ensure we stock the magazines that most of our customers want.”Monday 21 March 2011
  • 22. SWC 2010 Soccer FanFest by Axel Buhrmann CC BY SA 2.0 http:// flic.kr/p/89SRbF Fans are passionate ... tread lightlyMonday 21 March 2011
  • 23. But wait, there’s more ...Monday 21 March 2011
  • 24. Freedom of expressionMonday 21 March 2011
  • 25. ©Monday 21 March 2011
  • 26. What about your employees?Monday 21 March 2011
  • 27. Monday 21 March 2011
  • 28. Here is another perspective ...Monday 21 March 2011
  • 29. (look familiar?)Monday 21 March 2011
  • 30. They talk about stuff too ...Monday 21 March 2011
  • 31. ... all kinds of stuff ...Monday 21 March 2011
  • 32. They’re not necessarily malicious ... just a little misguidedMonday 21 March 2011
  • 33. So, what do you do?Monday 21 March 2011
  • 34. Admit defeat?Monday 21 March 2011
  • 35. Chastise them, beat them?Monday 21 March 2011
  • 36. Here is a suggestion ...Monday 21 March 2011
  • 37. Social media policy: framework and structure?Monday 21 March 2011
  • 38. You can’t afford to shy away from the social Web anymoreMonday 21 March 2011
  • 39. Consider the reputational impact employees can haveMonday 21 March 2011
  • 40. Your employees are engaging with your customersMonday 21 March 2011
  • 41. Next thing you know a couple tweets is a contract cast in stoneMonday 21 March 2011
  • 42. Develop appropriate solutions for previously unknown platformsMonday 21 March 2011
  • 43. < Disclaimer >Monday 21 March 2011
  • 44. Case study - Twitter disclaimersMonday 21 March 2011
  • 45. Monday 21 March 2011
  • 46. Other organisational challenges ...Monday 21 March 2011
  • 47. Monday 21 March 2011
  • 48. Getting to grips with privacyMonday 21 March 2011
  • 49. What’s with this compulsion to share personal information?? Is this how the web looks to Facebook? by Scobleizer (http:// www.flickr.com/photos/scobleizer/4541965949/) - CC BY 2.0Monday 21 March 2011
  • 50. Monday 21 March 2011
  • 51. Privacy policies, anyone?Monday 21 March 2011
  • 52. Direct MarketingMonday 21 March 2011
  • 53. Location services make it all realMonday 21 March 2011
  • 54. Monday 21 March 2011
  • 55. Monday 21 March 2011
  • 56. 2010-2011: 3 privacy policy revisions 2 terms of use changes (at least - are you keeping up?)Monday 21 March 2011
  • 57. There is still more ...Monday 21 March 2011
  • 58. (take a breath)Monday 21 March 2011
  • 59. spider web by cybershotking, licensed CC BY 2.0Monday 21 March 2011
  • 60. The Web is conversationalMonday 21 March 2011
  • 61. Monday 21 March 2011
  • 62. Paul Jacobson Web and digital media lawyer paul@webtechlaw.com webtechlaw.com @pauljacobsonMonday 21 March 2011

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