Social media                        Sweat the legal stuffMonday 21 March 2011
@pauljacobson                              ... talk about me while I’m talking?Monday 21 March 2011
The Web is socialMonday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
These are your customers ...Monday 21 March 2011
Monday 21 March 2011
People power ... not corporationsMonday 21 March 2011
The trouble with                       communities ...Monday 21 March 2011
Monday 21 March 2011
Case study - DiggMonday 21 March 2011
09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0                       http://bit.ly/diggcodestoryMonday 21 March 2011
Monday 21 March 2011
“If you try to stick up for what you               have a legal right to do, and youre               somewhat worse off be...
Case study -                       WoolworthsMonday 21 March 2011
Monday 21 March 2011
“I feel that woolworths did not reject christian      magazines they actually rejected God and as it       says in the Bib...
Monday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
“We have been overwhelmed by the response. Thanks to everyone who          has supported us – we really appreciate it. It ...
SWC 2010 Soccer FanFest by Axel Buhrmann CC BY SA 2.0 http://    flic.kr/p/89SRbF                        Fans are passionat...
But wait, there’s more ...Monday 21 March 2011
Freedom of                       expressionMonday 21 March 2011
©Monday 21 March 2011
What about your employees?Monday 21 March 2011
Monday 21 March 2011
Here is another                        perspective ...Monday 21 March 2011
(look familiar?)Monday 21 March 2011
They talk about stuff too ...Monday 21 March 2011
... all kinds of stuff ...Monday 21 March 2011
They’re not necessarily malicious ...                  just a little misguidedMonday 21 March 2011
So, what do you do?Monday 21 March 2011
Admit defeat?Monday 21 March 2011
Chastise them, beat them?Monday 21 March 2011
Here is a suggestion ...Monday 21 March 2011
Social media                       policy: framework                        and structure?Monday 21 March 2011
You can’t                       afford to                       shy away                       from the                   ...
Consider the reputational                       impact employees can haveMonday 21 March 2011
Your employees are engaging                          with your customersMonday 21 March 2011
Next thing you know a couple tweets                            is a contract cast in stoneMonday 21 March 2011
Develop appropriate solutions for                        previously unknown platformsMonday 21 March 2011
< Disclaimer >Monday 21 March 2011
Case study -               Twitter disclaimersMonday 21 March 2011
Monday 21 March 2011
Other organisational                          challenges ...Monday 21 March 2011
Monday 21 March 2011
Getting to grips with                        privacyMonday 21 March 2011
What’s with this compulsion to               share personal information??                                          Is this...
Monday 21 March 2011
Privacy policies, anyone?Monday 21 March 2011
Direct   MarketingMonday 21 March 2011
Location services                        make it all realMonday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
2010-2011:                         3 privacy policy revisions                          2 terms of use changes             ...
There is still more ...Monday 21 March 2011
(take a breath)Monday 21 March 2011
spider web by cybershotking, licensed CC BY 2.0Monday 21 March 2011
The Web is                       conversationalMonday 21 March 2011
Monday 21 March 2011
Paul Jacobson                 Web and digital media lawyer                       paul@webtechlaw.com                      ...
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Social media marketing and the legal stuff presentation slides

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An overview of the many legal issues associated with social media in its various forms.

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Social media marketing and the legal stuff presentation slides

  1. 1. Social media Sweat the legal stuffMonday 21 March 2011
  2. 2. @pauljacobson ... talk about me while I’m talking?Monday 21 March 2011
  3. 3. The Web is socialMonday 21 March 2011
  4. 4. Monday 21 March 2011
  5. 5. Monday 21 March 2011
  6. 6. These are your customers ...Monday 21 March 2011
  7. 7. Monday 21 March 2011
  8. 8. People power ... not corporationsMonday 21 March 2011
  9. 9. The trouble with communities ...Monday 21 March 2011
  10. 10. Monday 21 March 2011
  11. 11. Case study - DiggMonday 21 March 2011
  12. 12. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 http://bit.ly/diggcodestoryMonday 21 March 2011
  13. 13. Monday 21 March 2011
  14. 14. “If you try to stick up for what you have a legal right to do, and youre somewhat worse off because of it, thats an interesting concept.” Michael Avery, Toshiba’s attorney, commenting on the 2007 Digg revoltMonday 21 March 2011
  15. 15. Case study - WoolworthsMonday 21 March 2011
  16. 16. Monday 21 March 2011
  17. 17. “I feel that woolworths did not reject christian magazines they actually rejected God and as it says in the Bible that who so ever rejects God shall be rejected by God so if ever sometime in future it does not go well with Woolworths then you will know what the reason is.” Comment on the Woolworths Facebook fan pageMonday 21 March 2011
  18. 18. Monday 21 March 2011
  19. 19. Monday 21 March 2011
  20. 20. Monday 21 March 2011
  21. 21. “We have been overwhelmed by the response. Thanks to everyone who has supported us – we really appreciate it. It was not our intention to offend any religious group. Woolies has a deep regard for all faiths and will continue to respect all our customers’ beliefs. We’ve always prided we really do want ourselves on listening to our customers and our social media pages to be a 2-way conversation. As a retailer, we continually review all our products including magazines and stock products that our customers want and buy. You posted – we listened and have now decided to put all magazines back on our shelves. We will continue to take a retailer’s view on our catalogue going forward to ensure we stock the magazines that most of our customers want.”Monday 21 March 2011
  22. 22. SWC 2010 Soccer FanFest by Axel Buhrmann CC BY SA 2.0 http:// flic.kr/p/89SRbF Fans are passionate ... tread lightlyMonday 21 March 2011
  23. 23. But wait, there’s more ...Monday 21 March 2011
  24. 24. Freedom of expressionMonday 21 March 2011
  25. 25. ©Monday 21 March 2011
  26. 26. What about your employees?Monday 21 March 2011
  27. 27. Monday 21 March 2011
  28. 28. Here is another perspective ...Monday 21 March 2011
  29. 29. (look familiar?)Monday 21 March 2011
  30. 30. They talk about stuff too ...Monday 21 March 2011
  31. 31. ... all kinds of stuff ...Monday 21 March 2011
  32. 32. They’re not necessarily malicious ... just a little misguidedMonday 21 March 2011
  33. 33. So, what do you do?Monday 21 March 2011
  34. 34. Admit defeat?Monday 21 March 2011
  35. 35. Chastise them, beat them?Monday 21 March 2011
  36. 36. Here is a suggestion ...Monday 21 March 2011
  37. 37. Social media policy: framework and structure?Monday 21 March 2011
  38. 38. You can’t afford to shy away from the social Web anymoreMonday 21 March 2011
  39. 39. Consider the reputational impact employees can haveMonday 21 March 2011
  40. 40. Your employees are engaging with your customersMonday 21 March 2011
  41. 41. Next thing you know a couple tweets is a contract cast in stoneMonday 21 March 2011
  42. 42. Develop appropriate solutions for previously unknown platformsMonday 21 March 2011
  43. 43. < Disclaimer >Monday 21 March 2011
  44. 44. Case study - Twitter disclaimersMonday 21 March 2011
  45. 45. Monday 21 March 2011
  46. 46. Other organisational challenges ...Monday 21 March 2011
  47. 47. Monday 21 March 2011
  48. 48. Getting to grips with privacyMonday 21 March 2011
  49. 49. What’s with this compulsion to share personal information?? Is this how the web looks to Facebook? by Scobleizer (http:// www.flickr.com/photos/scobleizer/4541965949/) - CC BY 2.0Monday 21 March 2011
  50. 50. Monday 21 March 2011
  51. 51. Privacy policies, anyone?Monday 21 March 2011
  52. 52. Direct MarketingMonday 21 March 2011
  53. 53. Location services make it all realMonday 21 March 2011
  54. 54. Monday 21 March 2011
  55. 55. Monday 21 March 2011
  56. 56. 2010-2011: 3 privacy policy revisions 2 terms of use changes (at least - are you keeping up?)Monday 21 March 2011
  57. 57. There is still more ...Monday 21 March 2011
  58. 58. (take a breath)Monday 21 March 2011
  59. 59. spider web by cybershotking, licensed CC BY 2.0Monday 21 March 2011
  60. 60. The Web is conversationalMonday 21 March 2011
  61. 61. Monday 21 March 2011
  62. 62. Paul Jacobson Web and digital media lawyer paul@webtechlaw.com webtechlaw.com @pauljacobsonMonday 21 March 2011

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