How to utterly wreck                    your relationship with                       your customers                       ...
@pauljacobson*                               * Tweet about this talk!Sunday 09 September 12
Disclaimer:                   Don’t try this for real, kids!*                         Some of this stuff is parody! Don’t ...
Mi data es su data,                               right?Sunday 09 September 12
“Everyone has the right to privacy ...”Sunday 09 September 12
The Consumer Protection                Act and the right to privacySunday 09 September 12
11. (1) The right of every person to privacy includes the             right to—               (a) refuse to accept;       ...
POPI Shmopi!                                   Administrative penalties                R10 million fines                   ...
Well, not quite ...Sunday 09 September 12
POPI-style protections in                         the WASPA Code (v12.1)Sunday 09 September 12
A "commercial message" is a message sent by SMS or             MMS or similar protocol for commercial purposes. (See      ...
Sunday 09 September 12
Call, message, email ...                                 24/7!Sunday 09 September 12
Of course they want to hear from you!*                         *They glanced in your direction, didn’t they? Such teases!S...
Well, not really ...Sunday 09 September 12
Consumers       have a right        to decide         whether         you may       contact and        when you        mus...
No direct marketing:                   • Sundays and public holidays;                   • Before 09h00 and after 13h00 on ...
oh well ...Sunday 09 September 12
Privacy policy?                         Who reads those anyway?Sunday 09 September 12
No informed consent        = privacy violationSunday 09 September 12
Privacy policy tips                   • Plain language                   • Describe personal information collected        ...
Exercise caution with childrenSunday 09 September 12
And if I don’t?Sunday 09 September 12
Sunday 09 September 12
It’s only your reputation ...Sunday 09 September 12
Consumers have various                          enforcement optionsSunday 09 September 12
Social WebSunday 09 September 12
WASPA Code                   • Complaints                   • Fines                   • Denial of service by members and n...
National Consumer                            Commission                   • Compliance notices                   • Fines o...
CourtsSunday 09 September 12
Sunday 09 September 12
Thank you!                         Visit webtechlaw.com/mobile-show-2012 for                                       related...
Paul Jacobson                         paul@webtechlaw.com                            @webtechlaw                          ...
About the photos ...                         © Paul Jacobson and licensed                             CC BY-NC-SA 3.0Sunda...
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Presentation – Mobile Show Africa 2012

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These are my presentation slides for my presentation at the Mobile Show Africa

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Presentation – Mobile Show Africa 2012

  1. 1. How to utterly wreck your relationship with your customers (and invade their privacy)Sunday 09 September 12
  2. 2. @pauljacobson* * Tweet about this talk!Sunday 09 September 12
  3. 3. Disclaimer: Don’t try this for real, kids!* Some of this stuff is parody! Don’t actually do this stuff – that would be bad.Sunday 09 September 12
  4. 4. Mi data es su data, right?Sunday 09 September 12
  5. 5. “Everyone has the right to privacy ...”Sunday 09 September 12
  6. 6. The Consumer Protection Act and the right to privacySunday 09 September 12
  7. 7. 11. (1) The right of every person to privacy includes the right to— (a) refuse to accept; (b) require another person to discontinue; or (c) in the case of an approach other than in person, to pre-emptively block, any approach or communication to that person, if the approach or communication is primarily for the purpose of direct marketing.Sunday 09 September 12
  8. 8. POPI Shmopi! Administrative penalties R10 million fines Civil liability Imprisonment Whateva!Sunday 09 September 12
  9. 9. Well, not quite ...Sunday 09 September 12
  10. 10. POPI-style protections in the WASPA Code (v12.1)Sunday 09 September 12
  11. 11. A "commercial message" is a message sent by SMS or MMS or similar protocol for commercial purposes. (See also "direct marketing message" below.) A "direct marketing message" is a commercial message sent by SMS or MMS or similar protocol that is designed to promote the sale or demand of goods or services whether or not it invites or solicits a response from a recipient.Sunday 09 September 12
  12. 12. Sunday 09 September 12
  13. 13. Call, message, email ... 24/7!Sunday 09 September 12
  14. 14. Of course they want to hear from you!* *They glanced in your direction, didn’t they? Such teases!Sunday 09 September 12
  15. 15. Well, not really ...Sunday 09 September 12
  16. 16. Consumers have a right to decide whether you may contact and when you must stop.Sunday 09 September 12
  17. 17. No direct marketing: • Sundays and public holidays; • Before 09h00 and after 13h00 on Saturdays; • Between 20h00 and 08h00 on all other daysSunday 09 September 12
  18. 18. oh well ...Sunday 09 September 12
  19. 19. Privacy policy? Who reads those anyway?Sunday 09 September 12
  20. 20. No informed consent = privacy violationSunday 09 September 12
  21. 21. Privacy policy tips • Plain language • Describe personal information collected • Explain what the personal information will be used for • Explain when personal information will be disclosed to 3rd parties • Do it properlySunday 09 September 12
  22. 22. Exercise caution with childrenSunday 09 September 12
  23. 23. And if I don’t?Sunday 09 September 12
  24. 24. Sunday 09 September 12
  25. 25. It’s only your reputation ...Sunday 09 September 12
  26. 26. Consumers have various enforcement optionsSunday 09 September 12
  27. 27. Social WebSunday 09 September 12
  28. 28. WASPA Code • Complaints • Fines • Denial of service by members and network providersSunday 09 September 12
  29. 29. National Consumer Commission • Compliance notices • Fines of R1 000 00 or 10% of annual turnover • ImprisonmentSunday 09 September 12
  30. 30. CourtsSunday 09 September 12
  31. 31. Sunday 09 September 12
  32. 32. Thank you! Visit webtechlaw.com/mobile-show-2012 for related materialsSunday 09 September 12
  33. 33. Paul Jacobson paul@webtechlaw.com @webtechlaw webtechlaw.comSunday 09 September 12
  34. 34. About the photos ... © Paul Jacobson and licensed CC BY-NC-SA 3.0Sunday 09 September 12
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