Presentation – Mobile Show Africa 2012
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Presentation – Mobile Show Africa 2012

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These are my presentation slides for my presentation at the Mobile Show Africa

These are my presentation slides for my presentation at the Mobile Show Africa

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Presentation – Mobile Show Africa 2012 Presentation – Mobile Show Africa 2012 Presentation Transcript

  • How to utterly wreck your relationship with your customers (and invade their privacy)Sunday 09 September 12
  • @pauljacobson* * Tweet about this talk!Sunday 09 September 12
  • Disclaimer: Don’t try this for real, kids!* Some of this stuff is parody! Don’t actually do this stuff – that would be bad.Sunday 09 September 12
  • Mi data es su data, right?Sunday 09 September 12
  • “Everyone has the right to privacy ...”Sunday 09 September 12
  • The Consumer Protection Act and the right to privacySunday 09 September 12
  • 11. (1) The right of every person to privacy includes the right to— (a) refuse to accept; (b) require another person to discontinue; or (c) in the case of an approach other than in person, to pre-emptively block, any approach or communication to that person, if the approach or communication is primarily for the purpose of direct marketing.Sunday 09 September 12
  • POPI Shmopi! Administrative penalties R10 million fines Civil liability Imprisonment Whateva!Sunday 09 September 12
  • Well, not quite ...Sunday 09 September 12
  • POPI-style protections in the WASPA Code (v12.1)Sunday 09 September 12
  • A "commercial message" is a message sent by SMS or MMS or similar protocol for commercial purposes. (See also "direct marketing message" below.) A "direct marketing message" is a commercial message sent by SMS or MMS or similar protocol that is designed to promote the sale or demand of goods or services whether or not it invites or solicits a response from a recipient.Sunday 09 September 12
  • Sunday 09 September 12
  • Call, message, email ... 24/7!Sunday 09 September 12
  • Of course they want to hear from you!* *They glanced in your direction, didn’t they? Such teases!Sunday 09 September 12
  • Well, not really ...Sunday 09 September 12
  • Consumers have a right to decide whether you may contact and when you must stop.Sunday 09 September 12
  • No direct marketing: • Sundays and public holidays; • Before 09h00 and after 13h00 on Saturdays; • Between 20h00 and 08h00 on all other daysSunday 09 September 12
  • oh well ...Sunday 09 September 12
  • Privacy policy? Who reads those anyway?Sunday 09 September 12
  • No informed consent = privacy violationSunday 09 September 12
  • Privacy policy tips • Plain language • Describe personal information collected • Explain what the personal information will be used for • Explain when personal information will be disclosed to 3rd parties • Do it properlySunday 09 September 12
  • Exercise caution with childrenSunday 09 September 12
  • And if I don’t?Sunday 09 September 12
  • Sunday 09 September 12
  • It’s only your reputation ...Sunday 09 September 12
  • Consumers have various enforcement optionsSunday 09 September 12
  • Social WebSunday 09 September 12
  • WASPA Code • Complaints • Fines • Denial of service by members and network providersSunday 09 September 12
  • National Consumer Commission • Compliance notices • Fines of R1 000 00 or 10% of annual turnover • ImprisonmentSunday 09 September 12
  • CourtsSunday 09 September 12
  • Sunday 09 September 12
  • Thank you! Visit webtechlaw.com/mobile-show-2012 for related materialsSunday 09 September 12
  • Paul Jacobson paul@webtechlaw.com @webtechlaw webtechlaw.comSunday 09 September 12
  • About the photos ... © Paul Jacobson and licensed CC BY-NC-SA 3.0Sunday 09 September 12