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Marketing on the social Web - Marketing Legislation Conference

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I gave this presentation at the Marketing Legislation Conference in Rosebank on 29 July 2009. It addresses some of the issues marketers should be aware of when marketing on the social Web.

I gave this presentation at the Marketing Legislation Conference in Rosebank on 29 July 2009. It addresses some of the issues marketers should be aware of when marketing on the social Web.


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Transcript

  • 1. Marketing on the social Web Wednesday 29 July 2009
  • 2. Marketing on the social Web What marketing types need to know ... Wednesday 29 July 2009
  • 3. About me Wednesday 29 July 2009
  • 4. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com friendfeed.com/webtechlaw @pauljacobson Wednesday 29 July 2009
  • 5. social media focus Wednesday 29 July 2009
  • 6. The Web has changed Wednesday 29 July 2009
  • 7. Its about being social ... Wednesday 29 July 2009
  • 8. ... i n the dig ita l age ... Wednesday 29 July 2009
  • 9. Here are a few things for you to think about ... Wednesday 29 July 2009
  • 10. Reputation Wednesday 29 July 2009
  • 11. Freedom of expression can be liberating Wednesday 29 July 2009
  • 12. Wednesday 29 July 2009
  • 13. Social media = expression Wednesday 29 July 2009
  • 14. Your customers are having conversations about your brand You are not in control of your brand Wednesday 29 July 2009
  • 15. customers have new tools and a longer reach Wednesday 29 July 2009
  • 16. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 Wednesday 29 July 2009
  • 17. Brüno Wednesday 29 July 2009
  • 18. ... and so on ... the network effect in social media Wednesday 29 July 2009
  • 19. You suck! Wednesday 29 July 2009
  • 20. New(ish) buzzwords brandsquatting Cybersquatting (domain names) typosquatting Wednesday 29 July 2009
  • 21. Getting the community involved Wednesday 29 July 2009
  • 22. ... it can be a gamble ... Wednesday 29 July 2009
  • 23. You might also be amazed ... Wednesday 29 July 2009
  • 24. Take precautions Wednesday 29 July 2009
  • 25. Content Wednesday 29 July 2009
  • 26. Customers want to consume content on their terms Wednesday 29 July 2009
  • 27. The problem is that © ≠ sharing Wednesday 29 July 2009
  • 28. How can you facilitate access to content? Wednesday 29 July 2009
  • 29. There are a couple options Wednesday 29 July 2009
  • 30. Wednesday 29 July 2009
  • 31. Wednesday 29 July 2009
  • 32. Wednesday 29 July 2009
  • 33. Wednesday 29 July 2009
  • 34. Wednesday 29 July 2009
  • 35. Protection of personal information a few general comments ... Wednesday 29 July 2009
  • 36. Wednesday 29 July 2009
  • 37. Existing law • Bill of Rights (Chapter 32) • Consumer Protection Act • PAIA • ECT Act • RICA Wednesday 29 July 2009
  • 38. “POPIA” Wednesday 29 July 2009
  • 39. Categories of “personal information” The draft bill distinguishes between ordinary personal information and more sensitive personal information. Wednesday 29 July 2009
  • 40. Data Protection • Ensure the personal information collected is “complete, not misleading, up to date and accurate”; • Secure integrity of personal information against risk of loss or damage; • Protect against unlawful or unauthorised access or processing; • Identify reasonably foreseeable internal and external risks; • Generally accepted infosec practices and procedures * Principle 6: draft POPIA Wednesday 29 July 2009
  • 41. Privacy policy Wednesday 29 July 2009
  • 42. Wednesday 29 July 2009
  • 43. Implementation Wednesday 29 July 2009
  • 44. Terms of use Don’t forget details like jurisdiction, choice of law and ECT Act compliance Wednesday 29 July 2009
  • 45. Constant review to ensure that they are in keeping with new developments Wednesday 29 July 2009
  • 46. Case study Wednesday 29 July 2009
  • 47. Wednesday 29 July 2009
  • 48. Bad ... Wednesday 29 July 2009
  • 49. Wednesday 29 July 2009
  • 50. Better ... Wednesday 29 July 2009
  • 51. Wednesday 29 July 2009
  • 52. Downright impressive ... Wednesday 29 July 2009
  • 53. Pick your lawyer carefully ... seriously! Wednesday 29 July 2009
  • 54. Any lawyer just won’t do Wednesday 29 July 2009
  • 55. You have to understand social media Wednesday 29 July 2009
  • 56. Thank you! Wednesday 29 July 2009
  • 57. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com friendfeed.com/webtechlaw @pauljacobson Wednesday 29 July 2009