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Recruitment & employer branding on the social web

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  • + jennifermcclure Jennifer McClure 5 months ago
    Should have guessed it was done using a Mac. Us PC users are foiled again! :)
  • + pauljacobs4real pauljacobs4real 5 months ago
    Thanks Jennifer. The pres was designed using Keynote on the Mac. It’s quick and easy on the Mac to take screenshots (command + control + shift + 4) and then within Keynote to select an image and add a frame / picture frame / shadow effect around it.
  • + jennifermcclure Jennifer McClure 5 months ago
    Great presentation Paul! What software did you use to clip the screenshots and add them to your presentation with the cool shadow effect that makes it look like you’ve cut them out? Nice look!
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Recruitment & employer branding on the social web - Presentation Transcript

  1. Recruitment & employer branding on the social web Paul Jacobs Copyright 2009, Engage Innovations Ltd and TribeHQ Ltd, All rights reserved, not to be reproduced without permission Presented at the Recruitment SIG, HRINZ, Wellington, New Zealand, 3 June 2009 Queries: Paul Jacobs, paul@tribehq.com
  2. Social revolution
  3. Social revolution
  4. Social revolution vers ation Con Inter act -cre ate Conn Co ect Person alisation ships Re lation Democratic Coll abor Participa ate tory ation” mun ityc “ Com nce rie Collective wisdom re xpe ity use mun Richer C om
  5. Social revolution Social web visited by over two- thirds (67 percent) of the global online population Biggest increase from the 35-49 year old age group Released 9 March 2009
  6. Social revolution $ Nearly half of all respondents (49%) indicate they have made a purchase based on their experience through a social media site The Razorfish Consumer Experience Report 2008 Released October 2008 http://feed.razorfish.com
  7. Social revolution
  8. Social marketing
  9. Enterprise 2.0
  10. Enterprise 2.0
  11. Enterprise 2.0
  12. Enterprise 2.0
  13. Enterprise 2.0
  14. Enterprise 2.0
  15. Social recruiting Jobvite Social Recruitment Survey 2009 Released 20 May 2009 http://recruiting.jobvite.com/2009-social-recruitment-survey.html Approximately 440 HR and recruitment professionals completed the survey
  16. Social recruiting
  17. Social recruiting
  18. Social recruiting
  19. Social revolution
  20. Social revolution
  21. Social?
  22. Social revolution
  23. Social revolution
  24. Launched 2004 Social revolution 200+ million active users 35+ fastest growing demographic http://www.ignitesocialmedia.com/2008-social-network-analysis-report
  25. Social revolution
  26. Social revolution Launched 2005 2 million unique visitors per day
  27. Social revolution
  28. Launched May 2003 Social revolution 40 million members 11% increase in connections since Sept 2008
  29. Social revolution
  30. Social revolution
  31. Twitter revolution Launched 2006 Estimated 7 million members 1,382% growth Average day 225 million tweets 35 - 49 age group - 42%
  32. Twitter revolution
  33. Twitter revolution
  34. Twitter revolution
  35. Twitter revolution
  36. Twitter revolution
  37. Social revolution
  38. Social revolution
  39. Social revolution
  40. Social revolution Every new Zappos employee attends a twitter workshop as part of their orientation
  41. Social revolution
  42. Social revolution
  43. Social revolution
  44. Social revolution
  45. Social revolution
  46. Social revolution
  47. Social revolution
  48. Social revolution
  49. Social revolution
  50. My project …
  51. My project …
  52. My project …
  53. My project …
  54. My project …
  55. My project …
  56. Getting started …. A. Revisit your corporate values B. Use technology to reengineer an internal culture of communication C. Better to cannibalize your own brand, before someone else does D. Rethink your creative advertising efforts E. Step away from your careers site F. Step away from your job boards G. Think niche! Think niche! Think niche! H. Start communicating! Start participating! Get social!! I. Do it on the smell of an oily rag J. Trail blaze!

+ pauljacobs4realpauljacobs4real, 5 months ago

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