Recruitment & employer branding on the social web

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An overview of how some employers and agencies are engaging with their audiences on the social web. Includes a glimpse of TribeHQ.com, the recently launched purpose-built social recruiting platform.

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  • Recruitment & employer branding on the social web

    1. 1. Recruitment & employer branding on the social web Paul Jacobs Copyright 2009, Engage Innovations Ltd and TribeHQ Ltd, All rights reserved, not to be reproduced without permission Presented at the Recruitment SIG, HRINZ, Wellington, New Zealand, 3 June 2009 Queries: Paul Jacobs, paul@tribehq.com
    2. 2. Social revolution
    3. 3. Social revolution
    4. 4. Social revolution vers ation Con Inter act -cre ate Conn Co ect Person alisation ships Re lation Democratic Coll abor Participa ate tory ation” mun ityc “ Com nce rie Collective wisdom re xpe ity use mun Richer C om
    5. 5. Social revolution Social web visited by over two- thirds (67 percent) of the global online population Biggest increase from the 35-49 year old age group Released 9 March 2009
    6. 6. Social revolution $ Nearly half of all respondents (49%) indicate they have made a purchase based on their experience through a social media site The Razorfish Consumer Experience Report 2008 Released October 2008 http://feed.razorfish.com
    7. 7. Social revolution
    8. 8. Social marketing
    9. 9. Enterprise 2.0
    10. 10. Enterprise 2.0
    11. 11. Enterprise 2.0
    12. 12. Enterprise 2.0
    13. 13. Enterprise 2.0
    14. 14. Enterprise 2.0
    15. 15. Social recruiting Jobvite Social Recruitment Survey 2009 Released 20 May 2009 http://recruiting.jobvite.com/2009-social-recruitment-survey.html Approximately 440 HR and recruitment professionals completed the survey
    16. 16. Social recruiting
    17. 17. Social recruiting
    18. 18. Social recruiting
    19. 19. Social revolution
    20. 20. Social revolution
    21. 21. Social?
    22. 22. Social revolution
    23. 23. Social revolution
    24. 24. Launched 2004 Social revolution 200+ million active users 35+ fastest growing demographic http://www.ignitesocialmedia.com/2008-social-network-analysis-report
    25. 25. Social revolution
    26. 26. Social revolution Launched 2005 2 million unique visitors per day
    27. 27. Social revolution
    28. 28. Launched May 2003 Social revolution 40 million members 11% increase in connections since Sept 2008
    29. 29. Social revolution
    30. 30. Social revolution
    31. 31. Twitter revolution Launched 2006 Estimated 7 million members 1,382% growth Average day 225 million tweets 35 - 49 age group - 42%
    32. 32. Twitter revolution
    33. 33. Twitter revolution
    34. 34. Twitter revolution
    35. 35. Twitter revolution
    36. 36. Twitter revolution
    37. 37. Social revolution
    38. 38. Social revolution
    39. 39. Social revolution
    40. 40. Social revolution Every new Zappos employee attends a twitter workshop as part of their orientation
    41. 41. Social revolution
    42. 42. Social revolution
    43. 43. Social revolution
    44. 44. Social revolution
    45. 45. Social revolution
    46. 46. Social revolution
    47. 47. Social revolution
    48. 48. Social revolution
    49. 49. Social revolution
    50. 50. My project …
    51. 51. My project …
    52. 52. My project …
    53. 53. My project …
    54. 54. My project …
    55. 55. My project …
    56. 56. Getting started …. A. Revisit your corporate values B. Use technology to reengineer an internal culture of communication C. Better to cannibalize your own brand, before someone else does D. Rethink your creative advertising efforts E. Step away from your careers site F. Step away from your job boards G. Think niche! Think niche! Think niche! H. Start communicating! Start participating! Get social!! I. Do it on the smell of an oily rag J. Trail blaze!

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