mountainmedia          2010/2011
mountain                                                                     sports+living       Better than Good Enough  ...
mtn content                                                                                                               ...
mountaindigital  user      Male 62%    Age 25-54, 73%            Composition of skiers            71% of users took anprof...
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Mtnmediakitsummer 12901127342886 Phpapp02

  1. 1. mountainmedia 2010/2011
  2. 2. mountain sports+living Better than Good Enough When our team got together last year and decided to launch a magazine, we had a very specific plan: We would only write about issues and interests associated with the mountains of North America. We would cover skiing, mountain biking, Alpinism, and the other mountain sports we love, but we would also report on advocacy and tough environmental and social issues. We wouldn’t chase fashion. Instead of dumbing down our content, we would smarten it up. We would create a magazine built to last. Despite the chatter on Friendbook, print is not dead. But magazines that try to compete with the incomparable superficiality of the Internet should die. A magazine should be the opposite of a vapid tweet. Since we can’t simply delete our mistakes we try to get a little better with each issue. We invest in intellectual property and hire better photographers, illustrators, and writers. We treat you (our readership) with respect and assume (correctly) that you’re of great intelli- gence. We surprise and inform. And ultimately we deliver a product that has timeless value. In this case, a beautiful glossy magazine full of inspirational photography and storytelling—a magazine that’s worthy of staying on your coffee table till it has grown dog-eared and beer-stained. An editor once told me that magazines only have to be “good enough” for the market. But good enough doesn’t cut it for brake pads or Humvee armor, and it shouldn’t cut it for magazines either. Welcome to the second year of Mountain. We think it’s way better than “good enough.” Marc Peruzzi, Editorial Director, Mountain2010/2011 Editorial CalendarWinter 2011 Spring 2011 Summer 2011The End of Our Ropes: Ditching Mecca for Medina Five Days Well SpentThe New Face of Adventure Skiing Forget the national RV parks and crowded trailheads, We sent our writers and photographers out in theFrom resort hike-to terrain, to a guided tour, to the we find the places where you don’t have to wait in line mountains with a mission: Make the most of five days.ultimate heli-ski trip, the North America backcountry to paddle, bike, and climb. And they’re dog-friendly, From rafting the Salmon River to riding the Coloradobeckons. We profile three revolutionary operations that too. Our essays and images will take you there. Trail to climbing in the Gunks—here’s what they camerequire a little grit of their customer base—and serve up Also: Never Summer, ski mountaineering in Iceland, up with.bottomless powder skiing in return. April in AK, road-cut powder schralping in Chile—the Also: Follow the Beer: Road biking through wine country?Also: Reinventing Skiing: When Black Diamond Equipment skiing never stops. Don’t make me barf. Vermont contributor Ben Hewittdecided to make a push into the ski market they kept running Plus: The Gear Swami’s top picks for mountain bikes, mountain bikes from craft brewery to craft brewery ininto naysayers, and negativity. So they decided to reinvent the trail runners, deli sandwiches, and light hikers. search of perfect singletrack and beer that isn’t over-ski business instead—and they had just the right mix of pas- hopped and reeking of fruit.sionate skiers and whacky engineers to make it work. Ad Close: January 28, 2011 // On-Sale: February 22, 2011 Plus: Road bikes—tested. And camping gear, packs, andPlus: The Gear Swami reviews Nordic gear, snowboards, sunglasses, too. • Photo essays, columns, and how tozero-degree bags, and avalanche safety equipment. make thin crust pizza in your JetBoil.Ad Close: November 1, 2010 // On-Sale: December 6, 2010 Ad Close: April 18, 2011 // On-Sale: May 23, 2011
  3. 3. mtn content mtn gear the ultimate set-ups mountain sports+living reader profile Male 59% Female 41% Mo’ Bettah Gear Median Age 43 Median HHI $149,540 The MS+L Gear Swami (with the help of his expert test team) reviews camping gear, high-end racks, all the flyfishing tackle you’ll ever need, and ridiculously nice road bikes. ILLUSTRATOR CHRISTIAN NORTHEAST HHI $150,000+ 50% HHI $250,000+ 17% Liquid Assets (excluding home)mtngallery Average $1,079,000 Net Worth (includes home) Average $1,621,000 Own Multiple Residences 35% Audience 550,000 Rate base 125,000 Readers-Per-Copy 4.4 Deadlines justin bailie south lake tahoe, california Early Winter Space 9/1/2010 // On-Sale: 10/4/2010 Flow the Art of Winter Space 11/1/2010 // On-Sale: 12/6/2010 How a revolutionary new concept Spring in trail design is fulfilling the promise Space 1/28/2011 // On-Sale: 2/22/2011 of gravity-fed mountain biking. by Marc Peruzzi photographs by Scott Markewitz Summer Space 4/18/2011 // On-Sale: 5/23/2011 ! Available at Borders, Barnes & Noble nationwide! + Eastern Mountain Sports, Whole Foods, Pharmaca and more... targeted distribution east 42% central 24% west 34% Key Markets Key Markets Key Markets New York Dallas/Ft. Worth Los Angeles New Jersey Houston San Diego Philadelphia Austin San Francisco Detroit chasing water Boston Seattle Washington DC Chicago chasing water86 mountain sports+living a visual journey down the Colorado River written and photographed by Peter McBride mountain sports+living 87 Atlanta Miami Minn/St. Paul
  4. 4. mountaindigital user Male 62% Age 25-54, 73% Composition of skiers 71% of users took anprofile Female 38% HHI $75,000+ 72% and/or snowboarders: 96% overnight ski trip last season digital ad Display Ads Sponsored e-mails Direct promotions network Custom programs options mountain custom mountain app email newsletters leaderboard 728 x 90 Cost-effective app delivers 20,000+ subscribers exclusive information, promotions, conditions and more Exclusive custom blasts Geo-targeted radar and Premium Sponsorship: weather reports top banner + content inclusion Custom resort trail maps and Basic Sponsorship: rectangle snow conditions lower half banner 300 x 250 Includes resort news and deals feed the most powerful, independent source of national and worldwide snow conditions and resort information on the planet 2,000,000+ page views 250,000+ unique visitorsmountain World Headquarters, 3121-A Longhorn Rd., Boulder, CO 80302, 303.815.1080, Jamie Pentz Rob Hudson Marc Peruzzi Doug Sabanoshmedia President/Founder 303.815.1088 VP/Sales 303.815.1083 EVP/Editorial Director 303.815.1086 VP/Digital 303.815.1084