• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mountain Mediakit 2012 2013
 

Mountain Mediakit 2012 2013

on

  • 539 views

 

Statistics

Views

Total Views
539
Views on SlideShare
537
Embed Views
2

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mountain Mediakit 2012 2013 Mountain Mediakit 2012 2013 Document Transcript

    • mountainmedia better than good enough 2012/2013
    • mountain What We Believe When our team got together to launch a magazine, we had a very specific plan: We would only write about issues and interests associated with the mountains of North America. We would cover skiing, mountain biking, alpinism, and the other mountain sports we love, but we would also report on advo- cacy and tough environmental and social issues. We wouldn’t chase fashion. Instead of dumbing down our content, we would smarten it up. We would create a magazine built to last. Despite the chatter on Friendbook, print is not dead. But magazines that try to compete with the incomparable superficiality of the Internet should die. A magazine should be the opposite of a vapid tweet. Since we can’t simply delete our mistakes, we try to get a little better with each issue. We invest in intellectual property and hire bet- ter photographers, illustrators, and writers. We treat our readership with respect and assume (correctly) that they’re of great intelligence. We surprise and inform. And ultimately we deliver a product with timeless value. In this case, a beautiful glossy magazine full of inspirational photography and storytelling— a magazine that’s worthy of staying on your coffee table till it has grown dog-eared and beer-stained. An editor once told me that magazines only have to be “good enough” for the market. But good enough doesn’t cut it for race bindings or disc brakes, and it shouldn’t cut it for magazines either. Welcome to the fourth year of Mountain. We think it’s way better than “good enough.” Marc Peruzzi, Editorial Director, Mountain2012/2013 Editorial CalendarEarly Winter Photo Annual Special IssueLast Year Never Happened (40,000 circulation: Newsstand and key subscribers)Well, OK, it did happen, but that just means the pent up demand by skiers is going Ad Close: February 1 // On-Sale: February 15, 2013to be measurable on the Richter scale come this fall. They’re so amped for snow that theyget the shakes just thinking about a real winter. Which means that we’re going to get Springthem spinning like dervishes with our Resort Guide. Expect 32 pages of jaw-dropping Mountain Gear Guidephotography, insider advice, and inspiration to push them back to the mountains. Like new mountain gear? Want to make smarter buying decisions? We’re consoli-Also: Crowd-Free Powder Skiing: We sent our writers and photographers to Taos, dating our exhaustive (in a lighthearted way) gear testing results and analysis into oneRevelstoke, Banff, Magic Mountain, and into the hike-to terrain at Alpine Meadows to 32 page mega-whoppah Gear Guide. Expect straight-up reviews of the trail runners,find the untrammeled fluff of your dream vacations. Here’s what they uncovered. tents, packs, mountain bikes, fly rods, steak knives (not really), headlamps, sleepingPlus: The annual Winter Gear Guide. Swami reports on the best skis of the season. bags, camp stoves, and outerwear you need for summer in the high country.And, the guys behind the “Shit Skiers Say” videos, and a dozen more companies that Plus: The Water Makers: In a warming climate, mountains are our most importantare changing winter for the better. water producers. Writer and photographer David Hanson follows the snowmelt andAd Close: September 4 // On-Sale: October 3, 2012 reports on the future of precipitation and runoff. Ad Close: April 9 // On-Sale: April 25, 2013WinterUpgrade your Vacation SummerPlush cats, fat helis, guided tours, remote huts— the European skiing experi- The Joy of Sufferingence can now be had in North America. We highlight the kind of adventures that Paddling bone-chilling glacial runoff; bike-packing the Northern Rockies;start at the resort but quickly move beyond the groomed terrain and base lodges. carrying a heavy load with a whining writer in the Uintas; trudging horse-packingAlso: The Gear Swami reviews Nordic gear, backcountry skis, packs, and puffies. trails without the luxury of horses in Wyoming; riding till you hallucinate in the Colo-Plus: After last season’s tragic avalanche losses, we look beyond the sensationalism rado high country; scrambling endlessly along Wyoming’s Grand Traverse. In this issueat the myriad root causes behind backcountry decision-making. This reporting just we have enough endurance-based adventure to warp your mind, blister your Tetons,might keep you alive in avalanche terrain. and send you into that endorphin laced, dream state of mountain summer.Ad Close: November 2 // On-Sale: December 6, 2012 Also: Why Tour de France champion Andy Schleck loves U.S. mountains. Plus: The Swami’s Minions test trail runners, tents, packs, and road bike climbing gears. Ad Close: June 12 // On-Sale: July 3, 2012
    • mtn content mountain reader profile Male 59% Female 41% Median Age 43 Median HHI $149,540 HHI $150,000+ 50% HHI $250,000+ 17% Liquid Assets (excluding home) Average $1,079,000mtn Net Worth (includes home)gallery Average $1,621,000   Own Multiple Residences 35% Audience 550,000 Rate base 125,000 Readers-Per-Copy 4.4 Deadlines Early Winter Space 9/4/2012 // On Sale: 10/1/2012 Winterjeff diener Space 11/2/2012 // On Sale: 12/6/2012(2) Crested Butte, Colorado,Haute Route, Switzerland Photo Annual Special Issue Space 2/1/2013 // On Sale: 2/15/2013 Spring Space 4/9/2013 // On Sale: 4/25/2013 Summer Space 6/12/2013 // On Sale: 7/3/2013 Available at Barnes & Noble nationwide! + Eastern Mountain Sports, Whole Foods, Pharmaca and more... targeted u distribution east 42% central 24% west 34% Key Markets Key Markets Key Markets New York Dallas/Ft. Worth Los Angeles New Jersey Houston San Diego Philadelphia Austin San Francisco Boston Detroit Seattle Washington, D.C. Chicago Atlanta Minn/St. Paul Miami
    • mountaindigital the new mountainonline.com Highly Targeted Audience Innovative Section Sponsorships Home Page Single Sponsor 10 Section Sponsor takeovers Section header logo 3 banner ads throughout section > > try our try our mtn features served served by... by... free weekly free weekly newsletter newsletter sign up today add your email address sign up today add your email address agree to terms (check box) agree to terms (check box) agree to terms (check box) Ski Locally Ski Locally Pristine powder stashes that linger for days. Pristine powder stashes that linger for days. Skinning uphill with the dogs before the lifts Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas college kids can afford. Old-timey ski areas > like this are not extinct. They’re thriving across > like this are not extinct. They’re thriving across North America thanks to diehard locals and North America thanks to diehard locals and try our visitors looking for adventure. More > visitors looking for adventure. More >mtn features free weekly served by... newsletter sign up today add your email address agree to terms (check box)Ski LocallyPristine powder stashes that linger for days.Skinning uphill with the dogs before the liftsturn. First-name basis bars. Day tickets thatcollege kids can afford. Old-timey ski areas Ski Locally Ski Locally Ski Locally Ski Locally Ski Locally Pristine powder stashes that lingtors look Pristine powder stashes that lingtors Ski Locally Pristine powder stashes that lingtors Pristine powder stashes that lingtors Pristine powder stashes that lingtorslike this are not extinct. They’re thriving across More > powder stashes that lingtors look Pristine More > More > Pristine powder stashes that lingtors look More > look More > More > look More > look More > More >North America thanks to diehard locals andvisitors looking for adventure. More > Ski Locally Ski Locally Pristine linger for days. Skinning uphill with the dogs Pristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More > diehard locals and visitors looking for adventure. More > Ski Locally Ski Locally Pristine that linger for days. Skinning uphill with the dogs Pristine that linger for days. Skinning uphill with the dogsSki Locally Ski Locally Ski Locally before the lifts turn. First-name basis bars. Day tickets that before the lifts turn. First-name basis bars. Day tickets thatPristine powder stashes that lingtors look Pristine powder stashes that lingtors Pristine powder stashes that lingtors college kids can afford. Old-timey ski areas like this are not college kids can afford. Old-timey ski areas like this are notMore > look More > look More > extinct. They’re thriving across North America thanks to extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More > diehard locals and visitors looking for adventure. More > Ski Locally Pristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not Ski Locally Ski Locally extinct. They’re thriving across North America thanks to Pristine that linger for days. Skinning uphill with the dogs Pristine that linger for days. Skinning uphill with the dogs diehard locals and visitors looking for adventure. More > before the lifts turn. First-name basis bars. Day tickets that A free weekly email newsletter before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not college kids can afford. Old-timey ski areas like this are not mountain extinct. They’re thriving across North America thanks to extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More > that fills the void between issues. diehard locals and visitors looking for adventure. More > Ski Locallylogbook Pristine that linger for days. Skinning uphill with the dogs Logbook delivers original content in before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to the Mountain voice, not regurgitated diehard locals and visitors looking for adventure. More > Ski Locally press releases. This is a multimedia and timely publication created by the Pristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not same writers, editors, and photogra- extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More > 50,000+ subscribers phers that make Mountain magazine. Logbook features: breaking news, Single ad sponsor gear reviews, travel advice, videos, Sponsored content spot giveaways, advance weather forecasting, field reports, and more.
    • mountainapps Sponsor opportunities Custom Content Issues Section Sponsorships Integrated Videos Dual Orientation Ads iPad, tablet, iPhone, smartphone, desktop All custom pubs available in app formats Resort apps: Custom resort apps that deliver exactly what your customers wantLogo Logo Logo weather radar maps reports news Optional mountain cams lift status text alerts geo-tracking Upgrades directory facebook
    • mountaincustom Our custom publications offer exclusive access to targeted audiences.100,000+ printed copies Exclusive distribution 110,000+ printed copiesiPad edition at Fly Fishing Film Tour iPad editionDesktop version 30,000 printed Desktop versionSeason-long distribution iPad edition Season-long distributionAudience: 950,000 Desktop version Audience 1,000,000Limited ad availability Audience: 150,000 Limited ad availabilityTargeted audience Median Age: 33 Targeted audienceKey customer mailing 80% male Key customer mailingOn-site distribution Space Deadline 12/15/12 On-site distributionSpace Deadline 8/1/12 Space Deadline 8/15/12 contact us for availablity and ratescustom mountain The Mountain team can create a custom publication for your organization. team mountain builds Contact us for details. your custom publicationmountain Jamie Pentz Marc Peruzzi Rob Hudson President/Publisher Editorial Director VP/Sales Dave Taylor VP/Marketing Doug Sabanosh VP/Digitalmedia 303.815.1088 303.815.1086 303.815.1083 jamie@mtnmedia.com marc@mtnmedia.com rob@mtnmedia.com 303.815.1077 dt@mtnmedia.com 303.815.1084 sabo@mtnmedia.com