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What's Next In Marketing And Advertising (2009)

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33 comments

Comments 1 - 10 of 33 previous next Post a comment

  • + bobtod Boris Janek 2 days ago
    very good and i like the shortness -
  • + ruthayres ruthayres 2 weeks ago
    wow. excellent. and so clear even a ceo can understand it
  • + KatieFitz Katie Fitzgerald 1 month ago
    Great job!! Very smart thinking!
    And tonyfoggett - J/K means just kidding.
  • + motivequest motivequest 1 month ago
    Paul:

    Really nice preso - I will be sharing this with a bunch of people.

    Thanks -

    Tom O’Brien
    MotiveQuest LLC
  • + RJMiller Rohn Jay Miller 2 months ago
    Great thought piece, Paul. Two comments:

    1. The future of advertising and marketing is entirely dependent on the future of business. As businesses evolve to serve customers, marketing and what we call advertising will become more and more emeshed in the customer experience. But it will be business strategy that will define how the new forms of marketing and custromer service work in the world of social networks. One prediction: new businesses will rise and others disappear more rapidly. The only hooks will be creativity and customer service. The first cannot be commoditized, the second cannot avoid being commoditized.

    2. Noise will become a big problem. As consumers we will have to sort our way through a new range of messages from companies that will come at us in many different ways and at greater density. I think just about every possible placement of advertising has been tried, from football stadiums to e-mail footers. As digital signage and mobile communications become more powerful noise will rise in those channels The second form of noise will come when we are searching for something. Google may become the most powerful company in the world, just with its ability to put ten choices in front of you and push the other 1,125,297 choices to the second page of results and beyond.

    3. Marketing will become much more tied to our physical space. Knowing where I am in great detail will give a company the power to deliver messages or offer interactions at just the right moment in my day. I think this sequence in ′Minority Report′ got it just about right: http://www.youtube.com/watch?v=oBaiKsYUdvg
  • + macfarbt Brett Macfarlane 2 months ago
    Nice and succinct. It’s easy to imaging that not only are we in the middle of an evolution but essentially in a perpetual evolution as many of the structural barriers to building brands or barriers to entry to market broadly have dissolved. There will not be a single new model, but many, diverse, and disparate models. Models founded to different degrees in the principles you identified.

    Thanks for sharing!
  • + brierman DBD International 2 months ago
    Very good presentation. Thanks.
  • + vickiw Mesalands Community College 2 months ago
    This viewpoint seems less 'new' in content and more 'new' in context. So many of the references related to the marketing of the future seem to me to be the customer service of the past. But, then, why not? If the buying public addressed by advertising is treated with the same respect as in a face-to-face sales pitch, maybe there will be some revived faith in the entire process.
  • + leozalki Leo Zalki 2 months ago
    good presentation
  • + tonyfoggett tonyfoggett 2 months ago
    I might be a dumb ass here, but does anyone know what J/K means on slide 26?

    Great presentation.

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What's Next In Marketing And Advertising (2009) - Presentation Transcript

  1. ? WHATʼS NEXT IN MARKETING AND ADVERTISING 2009 ©2009 Paul Isakson
  2. An Updated Look At The Future Of Marketing And Advertising by Paul Isakson Head of Strategy space150 paulisakson.com ©2009 Paul Isakson
  3. What we’ll cover: Where we are today The future of marketing is... Getting there ©2009 Paul Isakson
  4. Where we are today ©2009 Paul Isakson
  5. "Your clients are in THINGS (STILL) trouble. They are looking to you to save them. The ad inventory that has AREN’T WORKING been sold for the last 50 years no longer works, LIKE THEY and marketers have started to figure that out." USED TOJohn Stratton CMO Verizon Wireless ©2009 Paul Isakson
  6. "Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out." John Stratton CMO Verizon Wireless ©2009 Paul Isakson
  7. Investors and marketers are irrationally overvaluing brands ©2009 Paul Isakson
  8. ©2009 Paul Isakson WARC // http://www.warc.com/News/TopNews.asp?ID=25440
  9. gaping void // hugh macleod
  10. ©2009 Paul Isakson brandtags.net
  11. cheap piss ©2009 Paul Isakson brandtags.net
  12. gross crap ©2009 Paul Isakson brandtags.net
  13. watery redneck yuck ©2009 Paul Isakson brandtags.net
  14. swill funny white trash shit ©2009 Paul Isakson brandtags.net
  15. ©2009 Paul Isakson Flickr // Jill Greenseth
  16. ©2009 Paul Isakson Flickr // Illetirres
  17. PEOPLE’S BEHAVIORS ARE CHANGING ©2009 Paul Isakson Flickr // jurvetson
  18. THE WAY PEOPLE SHOP HAS EVOLVED ©2009 Paul Isakson Flickr // prettywar-stl
  19. “A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...” Clay Shirky Author, Consultant, Professor at NYU Us Now (Film) ©2009 Paul Isakson Flickr // Rain Rabbit
  20. “A revolution doesn't A REVOLUTION happen when a society adopts new tools. It happens when society IS IN PROCESS adopts new behaviours...” Clay Shirky Author, Consultant, Professor at NYU Us Now (Film) ©2009 Paul Isakson
  21. IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS ©2009 Paul Isakson Flickr // Andrew Huff
  22. THE FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE ©2009 Paul Isakson Flickr // Arnisto.com
  23. THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE ©2009 Paul Isakson
  24. What does that mean? ©2009 Paul Isakson
  25. ©2009 Paul Isakson Flickr // mädchenkrawall
  26. ©2009 Paul Isakson J/K
  27. THE FUTURE OF MARKETING IS COLLABORATIVE ©2009 Paul Isakson
  28. ©2009 Paul Isakson Nike Chalkbot
  29. THE FUTURE OF MARKETING IS GENEROUS ©2009 Paul Isakson
  30. ©2009 Paul Isakson Toms Shoes
  31. THE FUTURE OF MARKETING IS EXPERIMENTAL ©2009 Paul Isakson
  32. Best Buy / Twelpforce ©2009 Paul Isakson
  33. THE FUTURE OF MARKETING IS HELPFUL ©2009 Paul Isakson
  34. IBM Seer ©2009 Paul Isakson
  35. THE FUTURE OF MARKETING IS PLAYFUL ©2009 Paul Isakson
  36. T-Mobile (U.K.) ©2009 Paul Isakson
  37. THE FUTURE OF MARKETING IS PERSONAL ©2009 Paul Isakson
  38. ©2009 Paul Isakson BK.com
  39. THE FUTURE OF MARKETING IS HONEST ©2009 Paul Isakson
  40. ©2009 Paul Isakson http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm
  41. THE FUTURE OF MARKETING IS PARTICIPATORY ©2009 Paul Isakson
  42. ©2009 Paul Isakson Mad Men on Twitter
  43. How can we get there? ©2009 Paul Isakson
  44. THE PRODUCT IS THE MARKETING ©2009 Paul Isakson
  45. MAKE BETTER PRODUCTS ©2009 Paul Isakson
  46. COMMIT TO SOMETHING BIGGER THAN YOURSELF ©2009 Paul Isakson Flickr // milena mihaylova
  47. IF YOU THINK THE WORLD IS AN AUDIENCE EHT KNIHT .ETISOPPO ©2009 Paul Isakson Paul Isakson - paulisakson.com
  48. ©2009 Paul Isakson Flickr // striatic
  49. Listen for rich insights related to your brand about what people really want and need. ©2009 Paul Isakson Flickr // EssG
  50. LISTEN FOR WAYS TO MAKE YOUR _______ BETTER. ©2009 Paul Isakson Flickr // Patricil
  51. ©2009 Paul Isakson Flickr // paulisakson
  52. THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING. ©2009 Paul Isakson
  53. DO THINGS WORTH TALKING ABOUT. ©2009 Paul Isakson Flickr // moriza
  54. "Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant ©2009 Paul Isakson More Info: http://allanjenkins.typepad.com/my_weblog/
  55. IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO. ©2009 Paul Isakson Paul Isakson - paulisakson.com
  56. ©2009 Paul Isakson ?s
  57. Thank You ©2009 Paul Isakson
  58. To keep the conversation going... ©2009 Paul Isakson
  59. Paul Isakson Head of Strategy space150 blog / paulisakson.com twitter / @paulisakson email / paul.isakson@gmail.com ©2009 Paul Isakson
  60. ? WHATʼS NEXT IN MARKETING AND ADVERTISING 2009 ©2009 Paul Isakson

+ Paul IsaksonPaul Isakson, 3 months ago

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