What's Next In Marketing And Advertising (2009)
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An updated look at What's Next In Marketing and Advertising based on the presentation by the same title that I gave last year. Initially presented at Marketing 2.0 : unfiltered, by Espresso (Agency) ...

An updated look at What's Next In Marketing and Advertising based on the presentation by the same title that I gave last year. Initially presented at Marketing 2.0 : unfiltered, by Espresso (Agency) in Boston. Would love to come present it to others, just let me know.

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15 of 34 Post a comment

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  • These in-depth reviews seem to amplify the role of entrepreneurship. Business management and marketing must begin with some 'innovative' new product or service. I agree that innovation and creativity are the common threads of all the sectors of business optimization. It is very interesting that the original presentation on a narrow segment of product development (sales) can evoke so wide a field of examination!
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  • @ Paul Isakson : Hello... I am a management student and for me your presentation is a good lesson that tells me what to expect in the coming future...Thank you for this awesome contribution @

    Rohn Jay Miller : this is with reference to your comments, i agree with what you are saying however i would like to add that one factor that is going to be most important for any business is going to be ’Innovation’ be it in business strategy, marketing or any other field of business. The businesses are evolving at a rapid pace,we see changes occurring more frequently & that to at a rapid pace consumer behavior & customer preferences are changing overnight how to manage such changes.....? I feel innovation is the answer to keep up with the pace, business strategies can be altered and if required compromised but if innovation is not taken seriously will lead to the decline of businesses..... Correct me if i am wrong
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  • very good and i like the shortness -
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  • wow. excellent. and so clear even a ceo can understand it
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  • Great job!! Very smart thinking!
    And tonyfoggett - J/K means just kidding.
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What's Next In Marketing And Advertising (2009) Presentation Transcript

  • 1. ? WHATʼS NEXT IN MARKETING AND ADVERTISING 2009 ©2009 Paul Isakson
  • 2. An Updated Look At The Future Of Marketing And Advertising by Paul Isakson Head of Strategy space150 paulisakson.com ©2009 Paul Isakson
  • 3. What we’ll cover: Where we are today The future of marketing is... Getting there ©2009 Paul Isakson
  • 4. Where we are today ©2009 Paul Isakson
  • 5. "Your clients are in THINGS (STILL) trouble. They are looking to you to save them. The ad inventory that has AREN’T WORKING been sold for the last 50 years no longer works, LIKE THEY and marketers have started to figure that out." USED TOJohn Stratton CMO Verizon Wireless ©2009 Paul Isakson
  • 6. "Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out." John Stratton CMO Verizon Wireless ©2009 Paul Isakson
  • 7. Investors and marketers are irrationally overvaluing brands ©2009 Paul Isakson
  • 8. ©2009 Paul Isakson WARC // http://www.warc.com/News/TopNews.asp?ID=25440
  • 9. gaping void // hugh macleod
  • 10. ©2009 Paul Isakson brandtags.net
  • 11. cheap piss ©2009 Paul Isakson brandtags.net
  • 12. gross crap ©2009 Paul Isakson brandtags.net
  • 13. watery redneck yuck ©2009 Paul Isakson brandtags.net
  • 14. swill funny white trash shit ©2009 Paul Isakson brandtags.net
  • 15. ©2009 Paul Isakson Flickr // Jill Greenseth
  • 16. ©2009 Paul Isakson Flickr // Illetirres
  • 17. PEOPLE’S BEHAVIORS ARE CHANGING ©2009 Paul Isakson Flickr // jurvetson
  • 18. THE WAY PEOPLE SHOP HAS EVOLVED ©2009 Paul Isakson Flickr // prettywar-stl
  • 19. “A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...” Clay Shirky Author, Consultant, Professor at NYU Us Now (Film) ©2009 Paul Isakson Flickr // Rain Rabbit
  • 20. “A revolution doesn't A REVOLUTION happen when a society adopts new tools. It happens when society IS IN PROCESS adopts new behaviours...” Clay Shirky Author, Consultant, Professor at NYU Us Now (Film) ©2009 Paul Isakson
  • 21. IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS ©2009 Paul Isakson Flickr // Andrew Huff
  • 22. THE FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE ©2009 Paul Isakson Flickr // Arnisto.com
  • 23. THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE ©2009 Paul Isakson
  • 24. What does that mean? ©2009 Paul Isakson
  • 25. ©2009 Paul Isakson Flickr // mädchenkrawall
  • 26. ©2009 Paul Isakson J/K
  • 27. THE FUTURE OF MARKETING IS COLLABORATIVE ©2009 Paul Isakson
  • 28. ©2009 Paul Isakson Nike Chalkbot
  • 29. THE FUTURE OF MARKETING IS GENEROUS ©2009 Paul Isakson
  • 30. ©2009 Paul Isakson Toms Shoes
  • 31. THE FUTURE OF MARKETING IS EXPERIMENTAL ©2009 Paul Isakson
  • 32. Best Buy / Twelpforce ©2009 Paul Isakson
  • 33. THE FUTURE OF MARKETING IS HELPFUL ©2009 Paul Isakson
  • 34. IBM Seer ©2009 Paul Isakson
  • 35. THE FUTURE OF MARKETING IS PLAYFUL ©2009 Paul Isakson
  • 36. T-Mobile (U.K.) ©2009 Paul Isakson
  • 37. THE FUTURE OF MARKETING IS PERSONAL ©2009 Paul Isakson
  • 38. ©2009 Paul Isakson BK.com
  • 39. THE FUTURE OF MARKETING IS HONEST ©2009 Paul Isakson
  • 40. ©2009 Paul Isakson http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm
  • 41. THE FUTURE OF MARKETING IS PARTICIPATORY ©2009 Paul Isakson
  • 42. ©2009 Paul Isakson Mad Men on Twitter
  • 43. How can we get there? ©2009 Paul Isakson
  • 44. THE PRODUCT IS THE MARKETING ©2009 Paul Isakson
  • 45. MAKE BETTER PRODUCTS ©2009 Paul Isakson
  • 46. COMMIT TO SOMETHING BIGGER THAN YOURSELF ©2009 Paul Isakson Flickr // milena mihaylova
  • 47. IF YOU THINK THE WORLD IS AN AUDIENCE EHT KNIHT .ETISOPPO ©2009 Paul Isakson Paul Isakson - paulisakson.com
  • 48. ©2009 Paul Isakson Flickr // striatic
  • 49. Listen for rich insights related to your brand about what people really want and need. ©2009 Paul Isakson Flickr // EssG
  • 50. LISTEN FOR WAYS TO MAKE YOUR _______ BETTER. ©2009 Paul Isakson Flickr // Patricil
  • 51. ©2009 Paul Isakson Flickr // paulisakson
  • 52. THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING. ©2009 Paul Isakson
  • 53. DO THINGS WORTH TALKING ABOUT. ©2009 Paul Isakson Flickr // moriza
  • 54. "Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant ©2009 Paul Isakson More Info: http://allanjenkins.typepad.com/my_weblog/
  • 55. IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO. ©2009 Paul Isakson Paul Isakson - paulisakson.com
  • 56. ©2009 Paul Isakson ?s
  • 57. Thank You ©2009 Paul Isakson
  • 58. To keep the conversation going... ©2009 Paul Isakson
  • 59. Paul Isakson Head of Strategy space150 blog / paulisakson.com twitter / @paulisakson email / paul.isakson@gmail.com ©2009 Paul Isakson
  • 60. ? WHATʼS NEXT IN MARKETING AND ADVERTISING 2009 ©2009 Paul Isakson