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What's Next In Marketing And Advertising (2009)

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An updated look at What's Next In Marketing and Advertising based on the presentation by the same title that I gave last year. Initially presented at Marketing 2.0 : unfiltered, by Espresso (Agency) ...

An updated look at What's Next In Marketing and Advertising based on the presentation by the same title that I gave last year. Initially presented at Marketing 2.0 : unfiltered, by Espresso (Agency) in Boston. Would love to come present it to others, just let me know.

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  • vickiw Mesalands Community College at Mesalands Community College These in-depth reviews seem to amplify the role of entrepreneurship. Business management and marketing must begin with some 'innovative' new product or service. I agree that innovation and creativity are the common threads of all the sectors of business optimization. It is very interesting that the original presentation on a narrow segment of product development (sales) can evoke so wide a field of examination! 3 years ago
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  • shahsibtain Sibtain shah, Student, Manager at Jamia hamdard @ Paul Isakson : Hello... I am a management student and for me your presentation is a good lesson that tells me what to expect in the coming future...Thank you for this awesome contribution @

    Rohn Jay Miller : this is with reference to your comments, i agree with what you are saying however i would like to add that one factor that is going to be most important for any business is going to be ’Innovation’ be it in business strategy, marketing or any other field of business. The businesses are evolving at a rapid pace,we see changes occurring more frequently & that to at a rapid pace consumer behavior & customer preferences are changing overnight how to manage such changes.....? I feel innovation is the answer to keep up with the pace, business strategies can be altered and if required compromised but if innovation is not taken seriously will lead to the decline of businesses..... Correct me if i am wrong     3 years ago
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  • bobtod Boris Janek, Manager Digital Business at VR NetWorld GmbH very good and i like the shortness - 3 years ago
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  • ruthayres ruthayres wow. excellent. and so clear even a ceo can understand it 3 years ago
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  • KatieFitz Katie Fitzgerald, Strategic planner at GSD&M Great job!! Very smart thinking!
    And tonyfoggett - J/K means just kidding.     3 years ago
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  • motivequest MotiveQuest at MotiveQuest Paul:

    Really nice preso - I will be sharing this with a bunch of people.

    Thanks -

    Tom O'Brien
    MotiveQuest LLC     3 years ago
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  • RJMiller Rohn Jay Miller, Managing Partner / Strategic Design at AlphaBeta LLC Great thought piece, Paul. Two comments:

    1. The future of advertising and marketing is entirely dependent on the future of business. As businesses evolve to serve customers, marketing and what we call advertising will become more and more emeshed in the customer experience. But it will be business strategy that will define how the new forms of marketing and custromer service work in the world of social networks. One prediction: new businesses will rise and others disappear more rapidly. The only hooks will be creativity and customer service. The first cannot be commoditized, the second cannot avoid being commoditized.

    2. Noise will become a big problem. As consumers we will have to sort our way through a new range of messages from companies that will come at us in many different ways and at greater density. I think just about every possible placement of advertising has been tried, from football stadiums to e-mail footers. As digital signage and mobile communications become more powerful noise will rise in those channels The second form of noise will come when we are searching for something. Google may become the most powerful company in the world, just with its ability to put ten choices in front of you and push the other 1,125,297 choices to the second page of results and beyond.

    3. Marketing will become much more tied to our physical space. Knowing where I am in great detail will give a company the power to deliver messages or offer interactions at just the right moment in my day. I think this sequence in ′Minority Report′ got it just about right: http://www.youtube.com/watch?v=oBaiKsYUdvg     3 years ago
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  • macfarbt Brett Macfarlane, Account Director / Brand Strategist at DDB Nice and succinct. It's easy to imaging that not only are we in the middle of an evolution but essentially in a perpetual evolution as many of the structural barriers to building brands or barriers to entry to market broadly have dissolved. There will not be a single new model, but many, diverse, and disparate models. Models founded to different degrees in the principles you identified.

    Thanks for sharing!     3 years ago
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  • brierman DBD International at DBD International Very good presentation. Thanks. 3 years ago
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  • vickiw Mesalands Community College at Mesalands Community College This viewpoint seems less 'new' in content and more 'new' in context. So many of the references related to the marketing of the future seem to me to be the customer service of the past. But, then, why not? If the buying public addressed by advertising is treated with the same respect as in a face-to-face sales pitch, maybe there will be some revived faith in the entire process. 3 years ago
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