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Rohn Jay Miller : this is with reference to your comments, i agree with what you are saying however i would like to add that one factor that is going to be most important for any business is going to be ’Innovation’ be it in business strategy, marketing or any other field of business. The businesses are evolving at a rapid pace,we see changes occurring more frequently & that to at a rapid pace consumer behavior & customer preferences are changing overnight how to manage such changes.....? I feel innovation is the answer to keep up with the pace, business strategies can be altered and if required compromised but if innovation is not taken seriously will lead to the decline of businesses..... Correct me if i am wrong 3 years ago
And tonyfoggett - J/K means just kidding. 3 years ago
Really nice preso - I will be sharing this with a bunch of people.
Thanks -
Tom O'Brien
MotiveQuest LLC 3 years ago
1. The future of advertising and marketing is entirely dependent on the future of business. As businesses evolve to serve customers, marketing and what we call advertising will become more and more emeshed in the customer experience. But it will be business strategy that will define how the new forms of marketing and custromer service work in the world of social networks. One prediction: new businesses will rise and others disappear more rapidly. The only hooks will be creativity and customer service. The first cannot be commoditized, the second cannot avoid being commoditized.
2. Noise will become a big problem. As consumers we will have to sort our way through a new range of messages from companies that will come at us in many different ways and at greater density. I think just about every possible placement of advertising has been tried, from football stadiums to e-mail footers. As digital signage and mobile communications become more powerful noise will rise in those channels The second form of noise will come when we are searching for something. Google may become the most powerful company in the world, just with its ability to put ten choices in front of you and push the other 1,125,297 choices to the second page of results and beyond.
3. Marketing will become much more tied to our physical space. Knowing where I am in great detail will give a company the power to deliver messages or offer interactions at just the right moment in my day. I think this sequence in ′Minority Report′ got it just about right: http://www.youtube.com/watch?v=oBaiKsYUdvg 3 years ago
Thanks for sharing! 3 years ago