2009 Themes // Ideas Are Awesome

2009 Outlook and Themes v22

What we’ll cover: 2009 Landscape 2009 Themes

2009 Landscape

CHANGE

In Marketing

Change in marketing "Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out." John Stratton CMO Verizon Wireless More Info: http://adage.com/article?article_id=48451

Change in marketing "We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers." Trevor Edwards Vice President Global Brand & Category Management Nike More Info: http://www.nytimes.com/2007/10/14/business/media/14ad.html

Change in marketing "Your brand is no stronger than your reputation—and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant More Info: http://allanjenkins.typepad.com/my_weblog/

In Media

Change in media More Info: http://www.nytimes.com/2009/02/28/business/media/28network.html

Change in media More Info: http://www.nytimes.com/2009/02/16/technology/internet/16chip.html

Change in media

Change in media More Info: http://www.rockymountainnews.com IMAGE: FLICKR / MATTIAS PEHRSSON

In Social Media

Change in social media More Info: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm

Change in social media More Info: http://www.nytimes.com/2009/02/23/business/media/23adcol.html

Change in social media More Info: http://www.pcworld.com/businesscenter/article/160167/marketers_beware_what_social_networks_tell_you.html

In Mobile

Change in mobile Image: CRUNCHGEAR

Change in mobile Over 17MM sold so far 6.8MM sold in Q3 4.3MM sold in Q4 Over 66% of mobile web browsing is done on an iPhone.1 Google sees 50 times more search requests coming from Apple iPhones than any other mobile handset.2 Source 1: http://marketshare.hitslink.com/mobile-phones.aspx?qprid=55 Source 2: http://blog.wired.com/business/2008/02/iphone-users-ar.html

Change in mobile More Info: http://www.nytimes.com/2009/02/17/science/17map.html

Change in mobile More Info: http://www.warc.com/News/TopNews.asp?ID=24342

iPhone = New Polaroid IMAGES: LISA WISEMAN More Info: http://www.lisawiseman.com/#a=0&at=0&mi=2&pt=1&pi=10000&s=0&p=4

Change in mobile More Info: http://gizmodo.com/5126702/palm-pre-preview-simply-amazing

In Life

Change in life IMAGE: POPHANGOVER.COM

Change in life More Info: http://www.businessweek.com/business_at_work/work_life_balance/archives/2008/06/work-life_balan_1.html

Change in life Image: THE FRISKY

2009 Themes

Simplify Connect Give Empower Inspire Adapt

Simplify

Simplify Life has become overly-busy and complicated. Help people simplify their lives and they’ll appreciate you more.

iPhone

Kraft More Info: http://adage.com/digital/article?article_id=133869

FedEx More Info: http://www.iphonestalk.com/fedex-launches-iphone-tracking-app/

Mint.com More Info: http://money.cnn.com/2009/03/02/magazines/fortune/tech/finance_site_mint.fortune/

iTunes Genius More Info: http://bigtech.blogs.fortune.cnn.com/2008/09/12/itunes-genius-feature-is-pure-genius/

Shazam More Info: http://www.downloadsquad.com/2008/07/13/iphone-app-review-shazam-helps-you-name-that-tune/

Touchatag More Info: http://www.touchatag.com/

Eye-Fi More Info: http://www.eye.fi

Digital meets retail More Info: http://www.forbes.com/2008/07/22/style-shopping-retailer-forbeslife-cx_jp_0722style.html

Daily Sugar More Info: http://www.shopstyle.com/

Web Pop Culture More Info: http://popurls.com/

One I.D. More Info: http://openid.net/

Google Friend Connect More Info: http://www.google.com/friendconnect/

Facebook Connect More Info: http://blog.facebook.com/blog.php?post=41735647130 IMAGE: FLICKR / B_D_SOLIS

Hӓagen-Dazs five More Info: http://www.haagendazs.com/products/five.aspx Image: PSFK

Lay’s More Info: http://paulisakson.typepad.com/planning/2009/02/lays-happiness-is-simple.html

Lay’s http://www.youtube.com/watch?v=nuzMyqjN-Zg

Connect

Connect As social media matures, more and more people are looking to connect with people, companies and things that share or support their interests, beliefs and values. Connect people to these things and others that are like them to build a stronger relationship with them.

Nike More Info: http://nikeplus.nike.com/nikeplus

Nike More Info: http://insidenikerunning.nike.com/

Nike More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=156470779

Nike More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=86864249

Nike More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_widget

Nike More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_app

Loopt More Info: http://www.loopt.com/

Barcamp More Info: http://en.wikipedia.org/wiki/BarCamp IMAGE: FLICKR / DAVEANDSIMA

Interesting Conference More Info: http://russelldavies.typepad.com/planning/interesting2008/ IMAGE: FLICKR / NOL

Pecha Kucha More Info: http://www.pecha-kucha.org/ IMAGE: FLICKR / JAMES WILLAMOR

Google Docs More Info: http://docs.google.com

Pop-up Businesses More Info: http://images.businessweek.com/ss/09/02/0225_inventions/16.htm IMAGE: FLICKR / MIKE BURNS

Give

Give We’re in a recession. People like free stuff. Give people something good and your value to them will increase accordingly.

Facebook More Info: http://www.youtube.com/watch?v=Rm5B7j65S1c IMAGE: FLICKR / B_D_SOLIS

iPhone Apps More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?id=25204&popId=27

Free (Book) More Info: http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

Denny’s More Info: http://money.cnn.com/2009/02/03/news/companies/dennys_breakfast.fortune/

Quiznos More Info: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101178

Burger King More Info: http://blogs.wsj.com/digits/2009/01/15/burger-king-cancels-facebook-ad-campaign/ IMAGE: FLICKR / JASONLAM

Music Radiohead Nine Inch Nails Girl Talk More Info: Radiohead: http://blog.wired.com/music/2008/10/radioheads-in-r.html Nine Inch Nails: http://www.rollingstone.com/rockdaily/index.php/2009/01/07/nine-inch-nails-ghosts-tops-amazon-mp3-sales-chart-despite-being-given-away-for-free/ Girl Talk: http://www.rollingstone.com/rockdaily/index.php/2008/07/08/thousands-grab-girl-talks-feed-the-animals-for-free-creating-doubts-about-pay-what-you-want/

Xbox More Info: http://xbox.joystiq.com/2009/02/22/discounted-braid-re-launches-xblms-deal-of-the-week-program/

Free Green More Info: http://www.freegreen.com

Paper Critters More Info: http://www.papercritters.com/

Guerilla Gardening More Info: http://www.laguerrillagardening.org

Park(ing) Day More Info: http://www.psfk.com/2008/07/parking-day-guerrilla-parking-space-renovation.html

Hacking the Wii remote http://www.youtube.com/watch?v=QgKCrGvShZs

Empower

Empower The growth and evolution of social media is making it easier and easier for more people to collaborate with each other to build, make, think and do things they’re passionate about with each other. Empower people to do these things by providing them with tools, access and connections that make them feel like they have a role in the success of your brand.

Dell IdeaStorm More Info: http://www.ideastorm.com

My Starbucks Idea More Info: http://www.mystarbucksidea.com/

Whitehouse.gov More Info: http://www.whitehouse.gov/

Moo.com Business Cards Mini-Cards Sticker Books Post Cards Note Cards Greeting Cards More Info: http://www.moo.com/

Blurb More Info: http://www.blurb.com

Etsy.com More Info: http://www.etsy.com/

Lifehacker More Info: http://lifehacker.com/

Instructables More Info: http://www.instructables.com

Little BIG Planet More Info: http://www.littlebigworkshop.com/en-us/

Little BIG Planet http://www.youtube.com/watch?v=4MGNWhi-5w4

Inspire

Inspire Despite the ease with which we can all create more content, being good at it still requires skill and talent. Create stuff that inspires people to tell others about you. Create stuff that inspires people with skills and talent to want to create more stuff for and with you.

It’s about doing stuff More Info: http://paulisakson.typepad.com/planning/2009/01/how-to-leverage-social-media.html

Cadbury (U.K.) More Info: http://www.aglassandahalffullproductions.com/

Cadbury (U.K.) http://www.youtube.com/watch?v=TnzFRV1LwIo

Cadbury (U.K.) http://www.youtube.com/watch?v=VdgI0j1odkY

Cadbury (U.K.) http://www.youtube.com/watch?v=TVblWq3tDwY

Cadbury (U.K.) http://www.youtube.com/watch?v=JWEOHd9JNmk

T-Mobile (U.K.) http://www.youtube.com/watch?v=VQ3d3KigPQM

Augmented reality More Info: http://www.howstuffworks.com/augmented-reality.htm

Mini Cooper (GERMANY) http://www.youtube.com/watch?v=HTYeuo6pIjY

Twitter t-shirts More Info: http://www.psfk.com/2009/03/twitter-feed-augmented-reality-t-shirt.html

Roku’s Reward http://www.youtube.com/watch?v=BUOHfVXkUaI

UNIQLO (SOHO) More Info: http://www.highsnobiety.com/news/2009/02/27/uniqlo-spring-2009-glass-box-preview/

LEGO® More Info: http://positivesharing.com/2009/02/coolest-business-card-ever/

Innocent Drinks More Info: http://www.innocentdrinks.com/thebigknit/ IMAGE: FLICKR / INNOCENT.DRINKS

Innocent Drinks More Info: http://www.innocentdrinks.co.uk/things_we_make/vegpots/vegart/

Innocent Drinks More Info: http://www.flickr.com/photos/innocentdrinks/ IMAGES: FLICKR / INNOCENT.DRINKS

Globo Logos http://www.youtube.com/watch?v=oJ33gyMGqpU

Bike Hero http://www.youtube.com/watch?v=NlMYWuGUZlM

Happy Clouds More Info: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article5803754.ece

Happy Clouds http://www.youtube.com/watch?v=RKwO7avwOTA

Adapt

Adapt The world is changing. We can’t keep doing things the way we always have. Look for new ways to communicate and connect with people—show them that you “get it.”

Skittles More Info: http://blogs.usatoday.com/technologylive/2009/03/seems-like-ther.html

Facebook More Info: http://bits.blogs.nytimes.com/2009/02/26/facebook-remakes-itself-as-a-democracy/

Ikeahacks More Info: http://ikeahacker.blogspot.com

Ikeahacks More Info: http://www.grippiks.com

Mad Men on Twitter More Info: http://paulisakson.typepad.com/planning/2008/11/don_draper-twitter.html

Netflix More Info: http://www.engadget.com/2009/02/05/xbox-live-tallies-1-million-netflix-watch-instantly-activations/

Hyundai More Info: http://www.hyundaiusa.com/financing/specialoffers/assuranceplus/assuranceplus.aspx

JetBlue More Info: http://www.jetblue.com/promiseprogram/?intcmp=HPPromise20090218

Grand Opening (NYC) More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com

Adaptable Furniture More Info: http://minkangdesign.com

Bug Labs More Info: http://buglabs.net/products IMAGE: FLICKR / BUG LABS INC

Modu http://www.modumobile.com/

Thought starters

Simplify How can we make people’s days a little easier?

Connect How can we help people connect with others who share their interests, values and beliefs?

Give How can we add more value to people’s lives?

Empower How can we help people accomplish their goals and dreams more easily?

Inspire How can we get people to want to help us build our brands by distributing and creating content?

Adapt How can we change our processes, services and products to better meet people’s needs?

Questions?

Thank You v22

Inspiration & Collaborators PSFK Marc Jensen http://www.psfk.com/ Vice President of Technology space150 Jim Cuene General Mills Nicole Newville http://cuene.typepad.com/ Director of Modern Media space150 Heidi Keel Strategic Planner space150 Bethany Iverson Associate Strategic Planner space150

2009 Themes // Ideas Are Awesome

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