Global Entrepreneurship PPT final oral presentation Les macarons de Pauline
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Global Entrepreneurship PPT final oral presentation Les macarons de Pauline

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This is the PPT of my oral presentation on "Les macarons de Pauline" in Global Entrepreneurship.

This is the PPT of my oral presentation on "Les macarons de Pauline" in Global Entrepreneurship.

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  • 1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline”
    Pauline VETTIERJanuary 13th, 2010
    English Track 2, Group ASchool Year 2009/2010
  • 2. Introduction
    Jan 13th, 2010
    2
  • 3. Project definition
    Name: “Les macarons de Pauline”
    Concept:
    Bakingand selling home-made macarons
    Teaching macarons-making classes
    Support: Online boutique, no physical shop
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    3
  • 4. “Autoentrepreneur” status = Individual entrepreneur
    Law January 2009 :
    - Started easily
    - Minimum risk
    - Many advantages
    - Social & fiscal contributions depending on the turnover
    Context:Entrepreneurship in France
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    4
  • 5. My business – Part I
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    5
  • 6. My business – Part I (continued)
    What? Selling home-made, custom-made Parisian macarons
    Where? Local business : Grenoble & area
    How ?
    Orders: by phone or through web-boutique
    www.macaronspauline.com
    Delivery: pick orders up at my place or personally delivered (with fee)
    How much ? 0.80€ each
    Goal ? Discovery and gustative pleasure !
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    6
  • 7. My business – Part II
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    7
  • 8. My business – Part II (continued)
    What? Holding macarons-making classes
    Who? Individuals or small groups
    Where?
    In my well-equipped kitchen
    At people’s place (in Grenoble and elsewhere).
    How much ? 20€/hour, cost of ingredients not included
    Goal ? 
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    8
  • 9. On-line presence
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    9
  • 10. Macarons & Consumer trendsWhat will make you want to invest ?
    Trend n°1: Sustainability, Green wave
    • Organic eggs
    • 11. Almond flower from fair trade
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    10
  • 12. Macarons & Consumer trendsWhat will make you want to invest ?
    Trend n°2: « Chef à domicile »
    • Macaron-making classes
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    11
  • 13. Trend n°3: Eco-Easy
    • Minimum packing
    • 14. Eco-friendly packaging (recycled materials)
    Macarons & Consumer trendsWhat will make you want to invest ?
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    12
  • 15. Trend n°4: Urban experience
    • Bringing Parisian chic to Grenoble
    • 16. Giving provincials a sense of luxury
    Macarons & Consumer trendsWhat will make you want to invest ?
    Context
    Inside my business
    Market it !
    «  […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. »
    Invest !
    Jan 13th, 2010
    13
  • 17. Macarons & Consumer trendsWhat will make you want to invest ?
    Trend n°5: Premium
    • Unique dual concept
    • 18. In Grenoble & area only
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    14
  • 19. Investment
    Context
    Inside my business
    Market it !
    Invest !
    Jan 13th, 2010
    15
  • 20. Investment
    Margin:
    Selling price per unit : 0.80€
    Cost per unit: ~ 0.38€
    On-line boutique = no monthly rent
    Limited initial investment = lower risk
    2 branches of business = more opportunities
    Context
    Profit:
    + 0.42€
    Inside my business
    Market it !
    Invest !
    16
    Jan 13th, 2010
  • 21. Thank you for your support !
    17