Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline”<br />Pauline VETTIE...
Introduction (1)<br />Jan 13th, 2010<br />2<br />
Jan 11th, 2010<br />3<br />Introduction (2)<br />OR<br />
Jan 11th, 2010<br />4<br />Introduction (3)<br />
Project definition<br />Name:  “Les macarons de Pauline”<br />Concept: <br />Bakingand selling home-made macarons<br />Tea...
“Autoentrepreneur” status = Individual entrepreneur<br />Law January 2009 : <br />	- Started easily<br />	- Minimum risk <...
My business – Part I<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />7<br />
My business – Part I (continued)<br />What?  Selling home-made, custom-made Parisian macarons <br />Where?  Local business...
My business – Part II<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />9<br />
My business – Part II (continued)<br />What?  Holding macarons-making classes<br />Who?  Individuals or small groups<br />...
On-line presence (1)Viral marketing, by words of and through the web <br />Context<br />Inside my business<br />Market it ...
Jan 11th, 2010<br />12<br />On-line presence (2)Launching page for the sale of macarons<br />
Jan 11th, 2010<br />13<br />On-line presence (3)Launching page for the macarons-making workshops<br />
Jan 11th, 2010<br />14<br />On-line presence (4)My online boutique<br />
Jan 11th, 2010<br />15<br />On-line presence (5)My Facebook business page<br />
Jan 11th, 2010<br />16<br />On-line presence (6)My Twitter business account<br />
Macarons & Consumer trendsWhat will make you want to invest ?<br />Trend n°1:  Sustainability, Green wave<br /><ul><li>Org...
Almond flower from fair trade </li></ul>Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010...
Macarons & Consumer trendsWhat will make you want to invest ?<br />Trend n°2:  « Chef à domicile »<br /><ul><li>Macaron-ma...
Trend n°3:  Eco-Easy<br /><ul><li>Minimum packing
Eco-friendly packaging (recycled materials) </li></ul>Macarons & Consumer trendsWhat will make you want to invest ?<br />C...
Trend n°4:  Urban experience<br /><ul><li>Bringing Parisian chic to Grenoble
Giving provincials a sense of luxury</li></ul>Macarons & Consumer trendsWhat will make you want to invest ?<br />Context<b...
Macarons & Consumer trendsWhat will make you want to invest ?<br />Trend n°5:  Premium<br /><ul><li>Unique dual concept
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Global Entrepreneurship Final Oral Presentation for "Les macarons de Pauline"

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This PPT is the support of my Oral Presentation on "Les macarons de Pauline", in the Global Entrepreneurship course.
It was adapted to fit slideshare.net.

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Global Entrepreneurship Final Oral Presentation for "Les macarons de Pauline"

  1. 1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline”<br />Pauline VETTIERJanuary 13th, 2010<br />English Track 2, Group ASchool Year 2009/2010<br />
  2. 2. Introduction (1)<br />Jan 13th, 2010<br />2<br />
  3. 3. Jan 11th, 2010<br />3<br />Introduction (2)<br />OR<br />
  4. 4. Jan 11th, 2010<br />4<br />Introduction (3)<br />
  5. 5. Project definition<br />Name: “Les macarons de Pauline”<br />Concept: <br />Bakingand selling home-made macarons<br />Teaching macarons-making classes<br />Support: Online boutique, no physical shop <br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />5<br />
  6. 6. “Autoentrepreneur” status = Individual entrepreneur<br />Law January 2009 : <br /> - Started easily<br /> - Minimum risk <br /> - Many advantages <br /> - Social & fiscal contributions depending on the turnover<br />Context:Entrepreneurship in France<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />6<br />
  7. 7. My business – Part I<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />7<br />
  8. 8. My business – Part I (continued)<br />What? Selling home-made, custom-made Parisian macarons <br />Where? Local business : Grenoble & area<br />How ? <br />Orders: by phone or through web-boutique<br />www.macaronspauline.com<br />Delivery: pick orders up at my place or personally delivered (with fee)<br />How much ? 0.80€ each<br />Goal ? Discovery and gustative pleasure ! <br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />8<br />
  9. 9. My business – Part II<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />9<br />
  10. 10. My business – Part II (continued)<br />What? Holding macarons-making classes<br />Who? Individuals or small groups<br />Where? <br />In my well-equipped kitchen<br /> At people’s place (in Grenoble and elsewhere).<br />How much ? 20€/hour, cost of ingredients not included<br />Goal ?  <br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />10<br />
  11. 11. On-line presence (1)Viral marketing, by words of and through the web <br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />11<br />
  12. 12. Jan 11th, 2010<br />12<br />On-line presence (2)Launching page for the sale of macarons<br />
  13. 13. Jan 11th, 2010<br />13<br />On-line presence (3)Launching page for the macarons-making workshops<br />
  14. 14. Jan 11th, 2010<br />14<br />On-line presence (4)My online boutique<br />
  15. 15. Jan 11th, 2010<br />15<br />On-line presence (5)My Facebook business page<br />
  16. 16. Jan 11th, 2010<br />16<br />On-line presence (6)My Twitter business account<br />
  17. 17. Macarons & Consumer trendsWhat will make you want to invest ?<br />Trend n°1: Sustainability, Green wave<br /><ul><li>Organic eggs
  18. 18. Almond flower from fair trade </li></ul>Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />17<br />
  19. 19. Macarons & Consumer trendsWhat will make you want to invest ?<br />Trend n°2: « Chef à domicile »<br /><ul><li>Macaron-making classes</li></ul>Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />18<br />
  20. 20. Trend n°3: Eco-Easy<br /><ul><li>Minimum packing
  21. 21. Eco-friendly packaging (recycled materials) </li></ul>Macarons & Consumer trendsWhat will make you want to invest ?<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />19<br />
  22. 22. Trend n°4: Urban experience<br /><ul><li>Bringing Parisian chic to Grenoble
  23. 23. Giving provincials a sense of luxury</li></ul>Macarons & Consumer trendsWhat will make you want to invest ?<br />Context<br />Inside my business<br />Market it !<br />«  […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. »<br />Invest !<br />Jan 13th, 2010<br />20<br />
  24. 24. Macarons & Consumer trendsWhat will make you want to invest ?<br />Trend n°5: Premium<br /><ul><li>Unique dual concept
  25. 25. In Grenoble & area only</li></ul>Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />21<br />
  26. 26. Investment<br />Context<br />Inside my business<br />Market it !<br />Invest !<br />Jan 13th, 2010<br />22<br />
  27. 27. Investment<br />Margin: <br />Selling price per unit : 0.80€<br />Cost per unit: ~ 0.38€<br />On-line boutique = no monthly rent<br />Limited initial investment = lower risk<br />2 branches of business = more opportunities <br />Context<br />Profit:<br />+ 0.42€<br />Inside my business<br />Market it !<br />Invest !<br />23<br />Jan 13th, 2010<br />
  28. 28. Thank you for your support !<br />24<br />

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