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Alchemy – Spinning Your Vision Into GoldPresentation Transcript
ALCHEMY – SPINNING YOUR VISION INTO GOLD EXECUTIVE COACHING PROGRAM FOR ENTREPRENEURS
ALCHEMY – SPINNING YOUR VISION INTO GOLD OVERVIEW “ I expected a lot -- and you far exceeded that. You are relentless in getting the job done.” CEO
THE IMPORTANCE OF
THE NEXT HORIZON
POWER AND LEADERSHIP EFFECTIVE INTERNET MARKETING WORK/LIFE BALANCE CREATING A FINANCIAL ROADMAP DEVELOPING A MARKETING STRATEGY EXPANSION AND GROWTH: ASSESSING RISK, WHAT IS “ ENOUGH” NUMBERS: WHAT TO MEASURE and HOW TO USE THEM KEY, BALANCED OBJECTIVES
COMMUNICATION, COMMUNICATION, COMMUNICATION
DEVELOPING AN INFRASTRUCTURE FOR TODAY AND TOMORROW
How You Listen. The Key to Getting “Outside the Box”
Preconceived notions, stereotypical views, industry maxims and other “blind spots” limit our effectiveness. Although over-used, the concept of thinking “outside of the box” is appropriate for leadership in any area. We provide you with the tools you need to be able to do this so that you can step back and review the status quo in a more powerful way.
Reviewing and Clarifying your Strategic Vision
How long has it been since you thought about why you are in the business you are in? This is an opportunity to review it, adjust it if necessary, and hold it up against the company as it is today. It is not enough for the leader to have it, it must be clear and it must be communicated throughout the company. Everything should then be managed and evaluated against this vision and the objectives that cascade from it.
Key, Balanced Objectives
Having clarified the broad context within which the company exists, it is now important to align the main objectives with that vision and with the environment in which it operates. Each department must, however, have objectives that fit together like a jigsaw puzzle. When objectives are not aligned customers suffer and customer retention drops.
Developing a Marketing Strategy
A shotgun marketing approach is usually expensive and leads to temporary results at best, and sometimes does not deliver at all. Taking a step back to develop a comprehensive, affordable strategy that fits and is consistent with your goals, will give you a guide to follow in growing your business.
Effective Internet Marketing
Some of the least expensive, most effective channels to market your company are online. Optimizing the value of your website, identifying the blogs, podcasts and social networks best for your business and how to use them to your advantage are essential and are becoming more and more important to any and every business today.
Developing an Infrastructure for Today and Tomorrow
Do you have an organization chart? Is it built around the people in your company, or vice versa? If you have no employees, do you think you don’t need one? Organization charts are the visualization of the workings of the company today, and what is needed as you grow. Vendors, suppliers, temporary, part-time and contract workers fulfill essential functions and help create the foundation on which the growth of your business depends. The infrastructure of an organization must be designed and based on its objectives. To be useful and effective, it must match the company’s present and future needs, and have the elasticity necessary to grow in tune with the company.
Numbers: What to Measure, How to Use Them
Too much or too little measurement is the norm at most companies. Too much and the information doesn’t get used because it is too time-consuming to examine. Too little and you cannot know what is going on, such as trends, positive or negative, that are beginning. Knowing where you stand at all times, what is working and what is not, gives you the power to move forward faster toward your goals.
Knowing how to interpret and use the measurements provides invaluable tools to manage every aspect of the company.
“ You really know business. I appreciate having been able to tap into some of your knowledge.” CEO
Creating a Financial Roadmap
Financial measurements are one of the critical measurements of a company, showing clearly the current status and past performance. As with marketing, a strategy rather than a fire-fighting approach gives you the knowledge and freedom to act appropriately as you reach for your goals. Having key financial indicators and forecasts that are realistic provide you with another powerful tool in evaluating and assessing opportunities.
ALCHEMY – SPINNING YOUR VISION INTO GOLD
Power and Leadership
Who would say you are a good leader? A great leader? What does it take to close the gap between your current situation and where you want to be? What is real power, do you have it, and how can you use your power most effectively. Leadership is about participation, relationship, communication and empowerment. Whether working with vendors, suppliers, staff or clients powerful leadership brings benefits to all.
Communication, Communication, Communication. Relationship Building
Do your vendors/suppliers know your marketing plan? Are your distribution channels set up? Are your phones staffed to match your ad, PR or other marketing campaigns? If the left hand does not know what the right is doing, the cost could be customers, and profit.
Communication is the key to unlocking success on all and any level. Keeping everyone in the loop, creating a matrix of communications that includes everyone touched by your business brings smoother functioning and greater marketing effectiveness.
Listening; speaking in a way that is heard; understanding the value of “you” and “we” vs “I” and “mine;” These are all keys success. Good, productive, effective, thorough and complete communication results in higher customer retention rates, more effective marketing and sales, appropriate hiring practices, relationships with vendors and suppliers that empower you and them, and more. Relationships are key. Building them is essential.
Expansion and Growth: Assessing Risk, What is “Enough”
To grow is to risk. Every entrepreneur has opportunities coming to them that must be addressed. Knowing how to evaluate them and determine the risk factors is a key identifier in companies that succeed.
On a growth path, it is necessary to know what is enough. Reaching too far can take the company several steps back. Maintenance is a different skill set which needs to be identified, learned and deployed.
ALCHEMY – SPINNING YOUR VISION INTO GOLD
Even the happiest of workaholics need time to re-charge and enjoy the fruits of their labor. A balance of work and other interests allows time for greater creativity and ideas. Every athlete knows that focus and hard training is essential, and that just as essential is the downtime to let the muscles rest and heal and the mind clear.
The Importance of Acknowledgement. The Next Horizon
On and on you go, reaching goals, moving the company forward. It is essential to look not only up at the mountain yet to climb, but also back to see how far you have come. Acknowledging yourself is another way to attain balance and to trigger the creativity necessary to keep you moving forward. Acknowledgement of those that helped get you to where you are is also necessary: vendors, suppliers, staff and clients all are more willing to continue down the road with you when appreciated.
As you get close to reaching any goal or set of objectives, it is easy to fall into a more relaxed mode, expecting that the results will take care of themselves. Experience shows, however, that there needs to be a new set of objectives beyond the current ones else circumstances will conspire to ensure the initial goals will remain just outside your grasp.
“ One of the best consulting experiences we’ve had.” Sr. VP
ALCHEMY – SPINNING YOUR VISION INTO GOLD
What it takes:
A burning desire to optimize the success of your business
This is a program for producing breakthroughs to a level of success as yet unknown. It is about realizing your vision: bringing it into reality.
Willingness to take the risks and take action consistent to your vision and goals
Going out on a limb, confronting fears, doing what is uncomfortable, stretching, falling back in order to move forward, giving up the good to get the best – these are all likely to be part of this process.
Duration: 3 Months: 12 Sessions spinning your vision into golden reality.
Checks payable to: International FieldWorks, Inc.
Sent to: 520 North Louise Street, Suite 106
Glendale, CA 91206
“ I can’t say enough – business keeps growing and you help guide me to build the infrastructure needed and keep the profits up.” CEO