Designing the new enterprise by Milan Guenther

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Designing the new enterprise (event French tech Safari)

Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and similar ideas, that help appreciate the dynamics and complexity of such environments.
http://intersectionbook.com/

- See more at: http://www.hello-tomorrow.org/safari/#sthash.x2zgIvS5.dpuf

Published in: Design, Technology

Designing the new enterprise by Milan Guenther

  1. 1. designing the new enterprise - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2014-04-19 Hello Tomorrow French Tech Safari Laptop, Paris Milan Guenther Partner, eda.c Paris - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  2. 2. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - tangible business intelligence seamless interaction with decisional data for sap research walldorf milan guenther 2008 sap is the largest software company in europe and the third largest in the world. the company provides business software and solutions. tbi, a project for sap research, is a pioneering user experience design project, enabling the user to easily interact with business intelligence ap- plications and to explore multi-dimensional data spaces. the system is a tangible interface that relies on direct interaction with physical objects instead of common user interface peripherics. it enables people that are not or only partially served by todays business intelligence and analyt- ics tools to directly enter complex queries, perform drill-down into the detailed numbers simulations, and exp tbi was designed in a working closely toge gence professionals using extensive proto simple paper/woode prototype, the conce the result is a vision collaborative intellige support of collaborative decision-making selecting candidates to view together from a tablet device © 2010 eda.c. all rights reserved overview of activated challenges mobile assistence system for sustainable driving for volkswagen wolfsburg dennis middeke 2009 besides the common display of the fuel consump- tion, values like tyre pressure or the condition of the driving surface can be analysed. bluetrack is a mobile platform where volkswagen drivers analyse their driving data. hints on energy saving and good driving styles help them to im- prove their fuel economy. exchange of information and group challenges with other members of the bluetrack community give an additional incentive to improve individual driving behaviour. analysis display smartphone used as monitor in the cabin measures can be calculated. thus bluetrack does not only promote an environ- mental friendly driving behaviour, but also com- municate green technologies and strenghen the brand image of a sustainable company. We are a Strategic Design Consultancy. We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients. about eda.c - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  3. 3. the new enterprise - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 01 data, unleashed - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 02 design challenges - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 03 enterprise design
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 01 data, unleashed
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - trends - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - our client us ? BIG DATA
  7. 7. big data gone wrong - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - trends - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - our client us ? ? ? big mobile service data on-demand agile cloud byod always on social business apps!
  9. 9. everything, everywhere, all the time - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  10. 10. Do this: hire fire merge sell buy expand consolidate quit smart enterprise - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  11. 11. cupcakes - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  12. 12. “your call is important to us” - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - corporate behaviour - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - # Transactions €
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - corporate behaviour - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - # Transactions C orporate Aw kw ardness A
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 02 design challenges
  16. 16. service design content strategy communication design user experience design mobile interaction design information architecture interior architecture - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - design can help!
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - limited design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - design & innovation
  19. 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - corporate behaviour - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - # Transactions C orporate Aw kw ardness A
  20. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 02 enterprise design
  21. 21. Organisation Enterprise Suppliers Customers Partners Investors Sales Channels design in the enterprise - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  22. 22. enterprise design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Organisation Enterprise Suppliers Customers Partners Investors Sales Channels
  23. 23. market distant mass mobile siloed greedy analytical controlled customer close personal contextual holistic sensitive experiential networked - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - the new enterprise
  24. 24. enterprise design framework - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - BIGPICTURE identity actors business communication signs architecture touchpoints people information things experience services function interaction places organization content structure operation technology ANATOMYFRAMESDESIGNSPACERENDERING
  25. 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - the process 1 Prepare 2 Discover 3 Define 4 Ideate Small iteration Big iteration 5 Validate 6 Implement 7 Deliver
  26. 26. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - the actual process Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council. 1 Prepare 2 Discover 3 Define 4 Ideate 5 Validate 6 Implement 7 Deliver Divergent Models Abstract > Detailed Understand & Explore Convergent Models Detailed > Abstract Think & Define Divergent Models Abstract > Detailed Make & Create Convergent Models Detailed > Abstract Show & Tell Small iteration Big iteration
  27. 27. a space of intermingled aspects - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Constraints Opportunities Ideas Concerns Questions
  28. 28. behave like a human being! - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  29. 29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Page 1 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014 INTERSECTIONCONFERENCE PARIS, APRIL 16–17, 2014 The world’s first cross-disciplinary international conference on Strategic Design in the Enterprise
  30. 30. www.intersectionbook.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eda.c enterprise design associates. consultancy milan guenther partner +33 9 7044 7778 www.eda-c.com @eda_ _c

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