The Interactive Charter

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The Interactive Charter

  1. 1. The Interactive Charter
  2. 2. The story so far..... <ul><li>We’ve identified a need for a step-change – a toolkit for people who want to make their organisation more interactive </li></ul><ul><li>There are enough people who are convinced of the business case for interactivity and who are willing to articulate it in a persuasive way </li></ul><ul><li>We know what a lot of the obstacles are </li></ul><ul><li>We believe that there are people in leadership roles that would be willing to remove these obstacles – if they believe that it is possible </li></ul>
  3. 3. There’s a wiki listing 50 hurdles to interactivity http://www.practicalparticipation.co.uk/socialstrategy/
  4. 4. About 50 people helped us refine it
  5. 5. And we’re now working with those people to author ‘The Interactive Charter’ www.interactivecharter.org
  6. 6. Charter Commitments (draft) <ul><li>The organisation signing the charter: </li></ul><ul><li>recognises the business case for interactivity </li></ul><ul><li>commits itself to removing the ‘50 hurdles’ </li></ul><ul><li>agrees to publish a target date for the removal of each hurdle </li></ul><ul><li>agrees to publish a progress chart showing how far they have got towards the removal of each hurdle </li></ul>
  7. 7. Why a charter? <ul><li>A charter can include a commitment that someone at a leadership level can sign up to on behalf of their organisation </li></ul><ul><li>It can also be signed by individuals who would like the organisations around them to commit to the principles of openness and interactivity embodied in the charter </li></ul><ul><li>Helps social-web advocates understand the organisational issues </li></ul>
  8. 8. What does the charter commit an organisation to do?
  9. 9. Implementation plan?
  10. 10. Co-ordination <ul><li>This should be a collaborative process – not an adversarial one. More ‘carrot’ than ‘stick’ – no publicity until successfully completed </li></ul><ul><li>Consistency of definitions is important </li></ul><ul><li>A private community network sharing experiences, anecdotes and resources should be established among participating organisations </li></ul><ul><li>Wider learning is an incidental benefit </li></ul><ul><li>The final output should be a published ‘toolkit’ – a briefing of the implications of signing the charter for different professional groupings (i.e. Implications for Children’s Services etc) </li></ul>
  11. 11. Where next? <ul><li>We need to complete the charter and get individual signatories; </li></ul><ul><li>Once we’ve done that, we need between 10 - 20 organisations to sign up the charter and pilot the charter process; </li></ul><ul><li>We want a mix (local government, fire, police etc) </li></ul><ul><li>We will provide consultancy and support to these organisations as part of an action research process; </li></ul><ul><li>Through this action research we further develop the list of hurdles and build up shared learning on approaches for overcoming them in different contexts; </li></ul><ul><li>We share this learning in a published toolkit, and as the basis for a scalable consultancy and capacity building offer;  </li></ul>
  12. 12. Push the start button <ul><li>Possible sponsors </li></ul><ul><li>A single national institutional sponsor? </li></ul><ul><li>A few joint sponsors? </li></ul><ul><li>Individual signatories contribute to a project-management fee? </li></ul><ul><li>A few regional bodies share the costs? </li></ul><ul><li>Ready? </li></ul>
  13. 13. YOU CAN SIGN UP *NOW* AS AN INDIVIDUAL... WHAT ARE YOU WAITING FOR? <ul><li>&quot;I believe in interactive organisations and support the Interactive Charter as a statement of positive change. I will encourage organisations I am working with to adopt the Charter and to remove the barriers to effectively use of social media.&quot;  </li></ul>
  14. 14. LET US KNOW WHAT YOU THINK? <ul><li>Tim Davies </li></ul><ul><li>Paul Evans </li></ul><ul><li>Warren Hatter </li></ul>

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