Spongebob And Dora Presentation

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Spongebob & Dora portfolio

Spongebob & Dora portfolio

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  • 1. SpongeBob Squarepants Range
  • 2. Loomax International b.v., in partnership with Linmark and Nickelodeon, is proud to announce that we will present a range of officially licensed consumer electronics for SpongeBob Squarepants and Dora the Explorer for the Benelux market! The range for 2009 includes: • DVD players • Language translators • CD boom boxes • CRT/DVD Combo Televisions • Alarm Clock Radios
  • 3. Brand Information Synopsis • SpongeBob Squarepants is an incurable optimist, innocent and well-meaning and he is a sea sponge. He lives with his pet snail Gary, who meows like a cat, in a 2-storey pineapple in the underwater city of Bikini Bottom. SpongeBob’s goal in life is to make the perfect Krabby patty and be “Employee of the Month,quot;… every month. Target Audience • All ages! Key Attributes • Outrageous Humor • Loveability • Optimism • Innocence • Friendship
  • 4. SpongeBob – The Facts • 16.3 million viewers already in 2008 • 126 episodes available weekly (UK) • 2009 marketing investment - $100m • In Jan 08 #1 rating amongst all kid’s programmes • #1 animated show on Nickelodeon & Nicktoons in 2008! Targets both genders and all age groups, phenomenal ratings, continuous tv exposure
  • 5. International Growth 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 (Proj)
  • 6. Nickelodeon Network • 7 channels • 10.5 million viewers in Jan 2009 • Nickelodeon - #1 commercial kids network* • Nick Toons - #1 commercial kids animation channel* • Nick Jr - #1 commercial pre-school channel • Top children’s shows and exciting new programmes Marketing and PR W eb l Over 2 sites Traditiona million media, on-line, Video On Nick Movie per mo visits ss etc s nth events, pre Demand *BARB: Jan 09
  • 7. Nickelodeon Network 2008 was a record breaking year! The Nickelodeon Network scored its highest viewing share since its launch in 1993 kids’ #1 kids’ Network for the 5th consecutive year! *BARB: Jan 09
  • 8. 2009: Year of the Sponge
  • 9. Phase 1 SpongeBob Squarepants Product Portfolio
  • 10. 7” SpongeBob 7” Digital Photo Frame Features • 7quot; TFT LCD Display • 480 x 230 screen resolution • 3D slide show transition effects • Photo still picture: JPG • Calendar, Date and Clock • Dual alarm clock with snooze button • Memory card compatible: SD, SDHC, MMC, MS pro Duo and USB flash drive • Unit Size: 204 ( w ) x 146.35 ( H) x 35 ( T) mm • Power : AC 110V -240V 50-60Hz ; DC 5V, 1A • Built-in 3 -in-1 card slots • Retractable support
  • 11. SpongeBob DVD Player Features • Compatible file formats: DVD, VCD, CD, CD-R, CD-RW & Picture CD • 16:9 & 4:3 screen display • On screen Display • Slow motion: 1/2, 1/4, 1/8 , 1/16 • Fast Back / Fast Forward: x2, x4, x8, x 16 • Unit Size: 270 ( w ) x 43 ( H ) x 195 ( D ) mm • Output: Scart-RGB / S-video / 2.0CH Audio / Video
  • 12. 7” SpongeBob 7” Portable DVD Player Features •7’’ LCD TFT Screen •Compatible file formats: DVD/DVD+-R/DVD+- RW/VCD/SVCD/CD/CD- R/RW •Video Format: 4:3 / 16:9 •Stereo Speaker •Rotary volume control •3.5mm Earphone Jack •Built-in rechargeable battery •Accessories: AC Adaptor, carry bag, R/C and IB
  • 13. SpongeBob CD Boombox Features •CD, CD-RW playback •LED display •Repeat 1 / Repeat All / Random play •20 CD tack programmable •AM/FM radio •Analog tuning •Rotary volume display •Stereo speaker •Audio input capability •Output power: 2 x 1W
  • 14. SpongeBob Alarm Clock Radio
  • 15. SpongeBob Alarm Clock Radio (Premium) Features •Red LED display •12 hour clock display •AM / FM radio •Alarm, sleep, snooze function •Auto arm and eye movement in alarm mode •Wake up by: Buzzer / Radio / Pre loaded sounds
  • 16. SpongeBob Alarm Clock Radio (Basic) Features •LCD display •12 hour clock display •Alarm function •Sleep, snooze function •Wake up by : Buzzer
  • 17. SpongeBob Mini Digital Photo Frame Features •1.5” TFT LCD Display •128 x128 pixel screen resolution •Photo still picture: JPG •Date and Clock •USB flash drive
  • 18. SpongeBob MP3 Player Features •Music file Support MP3 and MWA •USB 2.0 full speed •Capacity up to 2G flash memory •3.5mm earphone Jack •3.7V/110mah rechargeable lithium battery •LED light indication •Unit Size: 50 x 51mm •Accessories: 15cm USB cable and earphone
  • 19. SpongeBob Speaker Bag Features •Material: soft plush •Speaker System: Mono speaker with 1W •Built-in with amplifier •With zipper on the top, for storing the MP3 player inside •With strap on the side, carrying out like to bag!
  • 20. Product Launch Plans Product Estimated Shipment Date Compact DVD Player with metal DVD case 31st August 2009 Portable DVD player & Messenger Bag 31st August 2009 Alarm Clock Radio (Premium) 31st August 2009 Alarm Clock Radio (Basic) 31st August 2009 Portable Speaker System, Alarm, Radio & 31st August 2009 MP3 Station MP3 Player (2G) 10th August 2009 MP3 Player (2G) & Portable Speaker Bag 10th August 2009 7quot; Digital Photo Frame 1st July 2009 1.5quot; Mini Photo Frame Keychain 31st August 2009 CD / Radio Boombox 31st August 2009
  • 21. CONTACT FOR DETAILED INFORMATION,PLEASE CONTACT US: LOOMAX INTERNATIONAL B.V BEDRIJVENPARK TWENTE 415 7602 KM ALMELO THE NETERLANDS 0031(0)546-579767 EMAIL: INFO@LOOMAX.ORG WWW.LOOMAX.COM
  • 22. Dora the Explorer Range
  • 23. Introduction Loomax International b.v., in partnership with Linmark and Nickelodeon, is proud to announce that we will present a range of officially licensed consumer electronics for SpongeBob Squarepants and Dora the Explorer for the Benelux market! The range for 2009 includes: • DVD players • Language translators • CD boom boxes • CRT/DVD Combo Televisions • Alarm Clock Radios
  • 24. Brand Overview Positioning • Primarily girl-targeted preschool property emphasizing adventure, overcoming obstacles and bilingual component • Dora the Explorer is an inspirational role model for girls • Point of difference from other girls pre-school properties – Dora is a girl action adventurer, exploring a magical world • Dora is smart and fun and teaches kids to be the same Target Audience • Primary: girls 2-5 • Secondary: boys 2-5
  • 25. Nickelodeon Network 7 channels 10.5 million viewers in Jan 2009 Nickelodeon - #1 commercial kids network* Nick Toons - #1 commercial kids animation channel* Nick Jr - #1 commercial pre-school channel Top children’s shows and exciting new programmes g Marketin and PR Websit Over 2 es Traditional million -line, per mo visits media, on ess etc Video On Nick Mov ies nth events, pr Demand
  • 26. Nickelodeon Network 2008 was a record breaking year! The Nickelodeon Network scored its highest viewing share since its launch in 1993 #1 kids’ Network for the 5th kids’ consecutive year!
  • 27. Global Phenomenon Dora is syndicated to 135 markets, with more than 30 licensing programmers' around the world! Since her 2001 launch in the US, Dora has generated more than $5.3 billion in retail sales worldwide Dora is an evergreen property in key markets #1 toy license in the US* #1 pre-school property in France for 3 years in a row! (Jan 09)* Dora is worth $500m at retail across Europe
  • 28. Trilogy Plans 10th Anniversary celebrations in 2010! ? Part 1 Part 2 Part 3 Dora Dora Dora Live Dora Saves Saves Action TV Christmas The the Movie Special Snow Crystal Princes Kingdom 10th s Anniversary Celebration
  • 29. Phase 1 Dora the Explorer Product Portfolio
  • 30. DVD PLAYER Features • Supports multiple file formats • 16:9 & 4:3 screen display • On screen Display • Slow motion: 1/2, 1/4, 1/8 , 1/16 • Fast Back / Fast Forward: x2, x4, x8, x 16 • Other • Size: 270 ( w ) x 43 ( H ) x 195 ( D ) mm • Standard outputs • Accessories: Remote Control, Instruction Booklet & QSG
  • 31. PORTABLE DVD PLAYER Features •7” LCD TFT Screen •Wide range of compatible file formats •Stereo Speaker •3.5mm Earphone Jack •Built-in rechargeable battery •“Backpack” carry bag •AC Adaptor, Remote Control & Instruction Booklet
  • 32. Dora the Explorer CD Radio Boom Box Dora the Explorer Speakers & LED torch with Flower CD Radio Boom Box with Flower Speakers & LED torch Features •CD, CD-RW playback •LED display •Repeat 1 / Repeat All / Random play •20 CD tack programmable •AM/FM radio •Analog tuning •Rotary volume display •Stereo speaker •Optional external flower speakers •Output power: 2 x 1 Watt
  • 33. CD BOOMBOX Features •CD, CD-RW playback •LED display •Repeat 1 / Repeat All / Random play •20 CD tack programmable •AM/FM radio •Analog tuning •Rotary volume display •Stereo speaker •Optional external flower speakers •Output power: 2 x 1 Watt
  • 34. Dora the Explorer Alarm Clock Radio with Projection Features •Starlight projection •Analog clock display •Alarm function •Sleep, snooze function •Preloaded Dora voice •Wake up: Buzzer, Radio, Dora voice
  • 35. Dora the Explorer Alarm Clock Radio with Projection Features •Analog clock display •Alarm function •Sleep, snooze function •Soft plastic bodies •Battery operated
  • 36. Dora the Explorer Translator with Cards Features •Translates into English and Spanish •Interactive bar coded flash card system •Additional vocabulary card packs available •Battery operated
  • 37. SANDWICH MAKER Features •Two fixed slices •Custom Dora grill elements •Plastic housing •Non-stick coating plate •Power on and ready lights •Thermostat control •Upright stand •Skid-resistant feet •750 Watt
  • 38. WAFFLE MAKER Features •5-slice round or 4-slice fan-shaped •Custom Dora waffle grill •Plastic housing •Non-stick coating plate •Adjustable temperature •Power on and ready lights •Thermostat control •Cord storage •750 Watt
  • 39. TOASTER Features •2 Slice Toaster •Custom Tooled Dora Toasting Element •Cool Touch Housing •Stop Bottom •Electronic Browning Control With 7 Levels •Crumb Tray •800 Watt
  • 40. POPCORN MAKER Features •Plastic Housing •On/Off Switch •Overheat Protection •2-3 Minutes Operation •1,200 Watt •Custom tooled Dora popcorn bowl
  • 41. Product Launch Plans Product Estimated Shipment Date Sandwich Toaster 31st August 2009 Waffle Maker 31st August 2009 Popcorn Maker & Popcorn Bowl 31st August 2009 Toaster 31st August 2009 Portable DVD player & Carrying Backpack 31st August 2009 Dora Analogue Alarm Clock Radio with 31st August 2009 Starlight Projector Dora Analogue Alarm Clock Radio (Basic) 31st August 2009 Dora CD Radio Boom Box 30th September 2009 Dora CD Radio Boom Box with Flower Speakers 30th September & LED torch 2009 Dora Standard Compact DVD Player TBC
  • 42. Retail Plans • 2009 is a big year for Dora with major retailers such as Toys r Us and Claire’s accessories supporting the consumer products range • Nickelodeon continue to heavily support the brand both in terms of marketing and TV schedule (twice daily on Nickelodeon & twice daily on Nick Junior 2). GMTV will also be airing the show
  • 43. FOR DETAILED INFORMATION,PLEASE CONTACT US: LOOMAX INTERNATIONAL B.V BEDRIJVENPARK TWENTE 415 7602 KM ALMELO THE NETERLANDS 0031(0)546-579767 EMAIL: INFO@LOOMAX.ORG WWW.LOOMAX.COM