The first year annual report for the GE HCI - ME. 59 courses delivered to 1,922 participants.

1. GE Healthcare Institute –
Middle East
The Year In Review
2011-2012
Providing Knowledge and Skills to
Improve Healthcare

2. Contents
Get to Know Us
 Who We Are
 What We Do
 A Brief History and Milestones to Date
 Our 2012-2013 Plan
Partnership Projects
Courses Delivered
Training in Support of Programs
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HCI – ME 2011-12 Year In Review
March 2012

3. Who We Are
Healthcare Institute – Middle East designs and delivers
accredited Technical, Clinical and Leadership education and
training.
HCI – ME is part of the GE Healthcare‟s global education and
training network.
We serve GE Healthcare‟s Eastern and
Africa Growth Market region.
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HCI – ME 2011-12 Year In Review
March 2012

4. Our Vision – What We Do
We aim to support the skills of our customers to improve quality
of patient care and improve our customer loyalty.
Simulation Clinical Technical Leadership
Target audience: Target audience: Target audience: Target audience:
Physicians, nurses, Physicians, Biomedical Management,
and allied- radiologists, Engineers and Executives, Clinical
healthcare nursing, technicians ; HCIT leaders, Succession
professionals technologists,.. staff candidates
Purpose: Improve Purpose: Improve Purpose: Improve Purpose: Enhance
clinical procedures clinical knowledge technical knowledge management
and reduce medical and diagnostic and service skills knowledge, skills
errors image analysis and performance; to
develop leadership
Focus on simulation across the board 4
HCI – ME 2011-12 Year In Review
March 2012

5. Types of Training Delivery
Instructor-Led Live
 On-site or GE classroom
 Coaching - DoctortoDoctor*
 Shadowing – Immersion
 Simulation
Video-based Learning
 Facilitated TiP-Ed
 TiP-Ed self-directed online learning
 Nursing Library of Online Education
Teleconference
 Instructor-led – AppsLinq*
 Instructor-led - @LiveExpert *
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HCI – ME 2011-12 Year In Review
March 2012
* Trademark of General Electric Company

6. A Brief History
October 2011 –
HCI – ME in partnership
with KFMC delivers first
September 2011 - First simulation course.
Leadership course December 2011 - HCI – ME
delivered with GE delivers 34 courses by
Performance Solutions. fiscal year end.
July 2011 - Roster of fall
courses developed. HCI –
ME moves into renovated 2012 To Date – HCI – ME provides
Riyadh offices. training in support of Saudi
National Breast Cancer Screening
program; training delivery
planned in W. Africa and the GCC.;
August 2011 - First HCI – ME Technical course - coordinated the content revisions
AppsLinq* - delivered at major Saudi hospital. and editing of Guidelines for
Neonatal Care manual for Saudi
Ministry of Health; delivered four
courses for the Minister‟s Office
staff, Ministry of Health.
April 2011 - HCI – ME officially starts
with 3 staff.
Fall 2010 - Jeff Immelt , CEO and Chairman,
GE, proposes a healthcare institute be based
in Riyadh.
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HCI – ME 2011-12 Year In Review
March 2012
* Trademark of General Electric Company

7. First Year Development Plan
2011 Objectives
1. Build a partnership with KFMC and position
GE to participate in the “virtual hospital”. Challenges
2. Establish the GE brand as a provider of a) GE seen as just a seller of equipment.
quality healthcare training and education. b) Customer level of commitment.
3. Build customer loyalty.
The Approach ISD for Quality and Satisfaction
A. Customer segmentation and needs
assessment.
B. Harness GE resources (HCI network).
C. HCI-ME offering (existing GE courses, fill
gaps).
D. Develop instructional design model and
cycle to maintain GE quality and
compliance.
HCI – ME uses a systematic
approach to design and deliver
7
quality learning activities. HCI – ME 2011-12 Year In Review
March 2012

8. First Year Milestones
2011-12 First Year Milestones
1. Concluded „Virtual Hospital‟ feasibility report. 6. Proposals submitted to manage
2. First AppsLinq™ courses in the Middle East. Healthcare Simulation Learning Center;
3. In-house development of 3 Technical courses. conduct MoH NICU upgrade training;
4. 59 courses delivered from June 2011 to March Patient First initiative; and Nigeria
2012, to more than 1,920 professionals. training.
5. Developed five courses to support the 7. Reviewed and edited Guidelines for
National Breast Cancer Screening Program. Neonatal Care, Saudi Ministry of Health.
Technical Education and Training
No. Delivered No. Attendees Av. NPS Customers
13 197 70% KFMC, NGHA, KFSH, Sulaiman Habib
Clinical Education and Training
No. Delivered No. Attendees Av. NPS Customers
27 1347 66% KFMC, MoH and NCD, NGHA, KFSH, Sulaiman
Habib, Military Hospital, Children‟s and
Maternity Hospitals, Dammam & Buraidah; Gulf
Thoracic Society (Dubai)
Leadership Education and Training
No. Delivered No. Attendees Av. NPS Customers
19 378 63% KFMC, MoH and NDC, Saudi Industrial 8
Authority, NGHA, Sulaiman Habib HCI – ME 2011-12 Year In Review
March 2012

9. Our Plan for 2012-2013
Simulation Clinical Technical Leadership
BLS Clinical Best practices education Management Tool Kit
ACLS Clinical applications Human Resources Skills
ATLS TiP-Ed clinical education Performance Improvement and
PALS Nursing Library Change Management
NRP AW- Advantage Workstation Healthcare Quality
Diagnostic imaging Basic Strategic Management Skills
CT/PET CT/ Position Emission Communication & Interpersonal
NM- Nuclear Medicine Relations
Cardiology MR- Magnetic Resonance Leadership Tailored Courses
Interventional radiology CT computed Tomography
PCI- Preclinical Imaging PCS- Patient Care
Patient safety Systems
PET-Position Emission
Tomography
RP-Radio Pharmacy
U/S Ultrasound
XF- Fluoroscopy
XI Invasive Cardiology
XM – Mammography
HCIT
Delivering quality and validated content 9
HCI – ME 2011-12 Year In Review
March 2012

10. 2012 Marketing Campaign
2012 Calendar
(January – June)
HCI – ME Brochure
In development: Email Blasts; HCI – ME Newsletter; 2011 Accomplishments
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HCI – ME 2011-12 Year In Review
March 2012

11. Partnership Projects

12. Healthcare Learning and Simulation Center (HLSC)
Project team
• IB Leader: Iyad Mobarek
• IB team: Yousef / Paul / Karim / El Hadi / Hani
• Perf. Solutions :
• Europe & the US institutes :
Objective
• Establish a leading healthcare institute in Saudi targeting
healthcare professionals, emerging leaders and executives.
Milestones
• Signing and Implementation of SCA
• Report out to KFMC
• Submit Commercial and Technical Proposals
• Proposal Clarification stage
• RFP Award
• Binding Contractual Agreement
• Launch Plan for the HLSC @ KFMC
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HCI – ME 2011-12 Year In Review
March 2012

13. Our Partnership Framework
Scientific associations
Regulatory
Healthcare
Institute –
Middle East
Academic Industry
Striking partnerships with industry leaders is 13
critical for the our success. HCI – ME 2011-12 Year In Review
March 2012

14. Courses Delivered
Used with permission CAE Systems
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HCI – ME 2011-12 Year In Review
March 2012

15. AppsLinq* - Computed Tomography Sessions
Summary
AppsLinq™ uses teleconference combined with advanced
desktop software to connect GE Applications Specialists with
Radiographers. This allows facilitators and participants to
engage real time in image interpretation and problem
solving.
Target Audience
Radiologists
No. of 2011 Deliveries; Locations
2 Sulaiman Habib
2 KFMC
1 KFSH
No. of Attendees
5 Sulaiman Habib
2 KFMC
5 KFSH
Customer Evaluation
Average overall satisfaction: 10 /10
NPS = 100% Detractors = 0
In cooperation with the Healthcare Academy – Europe and the Service Modality, Saudi Arabia. 15
HCI – ME 2011-12 Year In Review
* Trademark of General Electric Company March 2012

16. Facilitated Clinical TiP-Ed Courses
Summary
These 2 or 3-hour sessions provide participants with a wide
range of current information from leading experts via digital
video. A subject matter expert handles questions and adds
clarification where required.
Target Audience
Radiologists, nurses, administrators and other healthcare
staff.
No. of 2011 Deliveries; Locations
4 KFMC
No. of Attendees
42
Customer Evaluation
NPS = 66% Detractors = NA
Average overall satisfaction: 5.1 /6
“Would you recommend [these] topics to a colleague?”: 8.6
/10
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HCI – ME 2011-12 Year In Review
March 2012

17. Patient Safety Seminar
Summary
A one-day program to summarize the issue and describe
current work underway to identify and address potential
causes from an international, regional and Saudi
perspective.
Target Audience
Senior healthcare practitioners, quality managers,
executives and mid-level managers.
No. of 2011 Deliveries; Locations
1 Riyadh, Al Faisaliah Hotel
No. of Attendees
120 From various hospitals and the MoH
Customer Evaluation
NPS = NA Detractors = NA
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HCI – ME 2011-12 Year In Review
In cooperation with NGHA. March 2012

18. Ultrasound for ICU 1
Summary
A 3-day lecture and simulation course to refine and enhance
diagnostic skills for Intensive Care Unit practitioners.
Target Audience
Physicians (Pulmonologists).
No. of 2011 Deliveries; Locations
Used with permission of CAE.
1 KFMC
No. of Attendees
28 From various hospitals
Customer Evaluation
NPS = NA Detractors = NA
1 First simulation course.
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HCI – ME 2011-12 Year In Review
In cooperation with the Ultrasound Modality and KFMC. March 2012

19. Gemstone Spectral Imaging
Summary
A two-day course which introduces Radiographers to the
newest Computed Tomography technology – dual energy,
rapid switching image capture. The course covers the
physics, system operation and demonstrates a variety of
clinical applications
Target Audience
Radiographers.
No. of 2012 Deliveries; Locations
1 Sulaiman Habib Hospital,
No. of Attendees
13 From three hospitals
Customer Evaluation
NPS = 0% Detractors = 2
The course was valuable = 8/ 10
“An effective introduction to a new technology.”
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HCI – ME 2011-12 Year In Review
In cooperation with the CT Modality and Sulaiman Habib Hospital. March 2012

20. Pleura & Ultrasound for Pulmonologists
Summary
This 4-hour theory and simulation course familiarizes
pulmonologists with the use of ultrasound to diagnose plura
and lung diseases such as plura effusion, pneumothorax, and
consolidation. Participants are introduced to basic ultrasound
concepts, and image acquisition and interpretation.
Target Audience
Pulmanologists, Cardiothoracic surgeons, and Intensivists.
No. of 2011-12 Deliveries; Locations
1 InterContinental Hotel, Dubai
No. of Attendees
9
Customer Evaluation
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HCI – ME 2011-12 Year In Review
March 2012
In cooperation with the Ultrasound Modality.

21. Computed Tomography – Essentials*
Summary
Essentials
This ½-day instructor-led course introduces participants to
the basics of Computerized Tomography (CT) imaging
technology and equipment.
Target Audience
Biomedical Engineers and Technicians .
No. of 2011-12 Deliveries; Locations
1 Sulaiman Habib
1 National Guard Hospital Administration
No. of Attendees
17 Sulaiman Habib
13 NGHA
Customer Evaluation
Average overall satisfaction: 9 /10
NPS = 65% Detractors = NA
* Designed at the HCI – ME.
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HCI – ME 2011-12 Year In Review
March 2012
In cooperation with the Service Modality, Saudi Arabia.

22. Effective Health Technology Management*
Summary
This ½-day instructor-led course introduces participants to
the different phases of medical equipment lifecycle. It also
introduces them to the different mechanisms and
procedures needed to manage effectively the contribution of
medical equipment to contemporary healthcare systems.
Target Audience
Biomedical Engineers and Technicians .
No. of 2011-12 Deliveries; Locations
1 Sulaiman Habib
1 KFMC
1 NGHA
No. of Attendees
17 Sulaiman Habib
13 KFMC
20 NGHA
Customer Evaluation
Average overall satisfaction: 9 /10
NPS = 70% Detractors = NA * Designed at the HCI – ME.
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HCI – ME 2011-12 Year In Review
March 2012

23. Automated Health Technology Management*
Summary
This ½-day instructor-led course introduces participants to
the components for developing an automated HTM. Includes
the modules of a Computerized Maintenance Management
System. Make versus buy criteria, as well as customization,
are discussed.
Target Audience
Biomedical Engineers and Technicians .
No. of 2012 Deliveries; Locations
1 NGHA
No. of Attendees
20 NGHA
Customer Evaluation
NPS = 67% Detractors = 0
Average overall satisfaction: 9 /10
* Designed at the HCI – ME.
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HCI – ME 2011-12 Year In Review
March 2012

24. Developing a Quality CES System*
Summary
This six-hour workshop at the 2012 Saudi Biomedical
Conference introduces participants to the components for
developing an automated HTM. Includes the modules of a
Computerized Maintenance Management System. Make
versus buy criteria, as well as customization, are discussed.
Target Audience
Biomedical Engineers and Technicians .
No. of 2012 Deliveries; Location
1 2012 Saudi Biomedical Conference
No. of Attendees
55
Customer Evaluation
* Designed at the HCI – ME.
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HCI – ME 2011-12 Year In Review
March 2012

25. Health Technology Assessment
Summary
A two-day symposium to introduce M0H representatives to
the HTA concept. Topics covered included: factors driving
governments to adopt HTA (26 as of 2010); how HTA is
implemented; its role in assessing clinical protocols,
manufacturing opportunities, and more; three international
case studies.
Target Audience
Senior healthcare executives and Directors in Biomedical,
Pharmaceutical, research and related healthcare roles.
No. of 2011 Deliveries; Location
1 Riyadh
No. of Attendees
40
Customer Evaluation
25
HCI – ME 2011-12 Year In Review
March 2012

26. Management Skills for Healthcare Excellence
Summary
The program provides healthcare managers and executives
with a solid grounding in essential leadership skills.
Target Audience
Current Directors, Program and Clinical Managers, Senior
Managers and Executives.
No. of 2011 -12 Deliveries; Locations
1 KFMC
1 MoH, Riyadh
No. of Attendees
22 KFMC
25 MoH
Customer Evaluation
NPS = 94% Detractors = 0
“I would recommend this course to my colleagues”: 9.8 / 10
“Quality of facilitators”: 9.6 / 10
“Ability to apply classroom learning to work”: 9.5 / 10
26
HCI – ME 2011-12 Year In Review
March 2012
In cooperation with GE Performance Solutions

27. Facilitated Leadership TiP-Ed Courses
Summary
These 2 or 3-hour sessions provide participants with a wide
range of current information from leading experts.
Target Audience
Radiology administrators and other healthcare
management and staff.
No. of 2011 Deliveries; Locations
3 KFMC
2 Sulaiman Habib
No. of Attendees
76 KFMC
64 Sulaiman Habib
Customer Evaluation
“I would recommend the Time Management course to a Time Management Training Manual
colleague:” 8.1/10
“I would recommend the Performance, Quality and Service in
Healthcare course to a colleague:” 9.2/10
“Evaluating Workflow helped me learn about the future.”
NPS = 28% Detractors = NA
27
HCI – ME 2011-12 Year In Review
March 2012

28. Organizational Excellence in Healthcare
Summary
This two-hour presentation was a key note address at a
strategic planning workshop held at KFMC for all senior
managers and executives. It offered a series of Quality
improvement case studies, and a model to achieve
organizational excellence
Target Audience
Executives, Directors and senior managers
No. of 2011-12 Deliveries; Locations
1 King Fahad Medical City
No. of Attendees
82
Customer Evaluation
28
HCI – ME 2011-12 Year In Review
March 2012
In cooperation with GE Performance Solutions

29. Training in Support of Programs
National Breast Cancer Screening Program
NICU Transformation
Minister‟s Office Optimization Project
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HCI – ME 2011-12 Year In Review
March 2012

30. National Breast Cancer Screening
Program

31. Breast Cancer Screening Symposium
Summary
This 1-day program brought together scores of Saudi cancer
and breast cancer specialists, and Screening Program
participants. to listen to a wide range of topics from national
and international presenters.
Target Audience
Breast cancer and oncology professionals
No. of 2011 Deliveries; Location
1 Riyadh
No. of Attendees
150
Customer Evaluation
31
HCI – ME 2011-12 Year In Review
March 2012

32. Facilitated Mammography TiP-Ed Courses
Summary
Two 2-hour activities concerning Positioning Skills and
Screening Issues using TiP-Ed digital video-based illustrated SLN
lectures facilitated by a GE subject matter expert.
Target Audience
Radiologists, breast cancer nurses and general physicians. Lymphatic channel
No. of 2011 Deliveries; Locations
2 Al Faisaliah Hotel
No. of Attendees
10 Mammography Positioning Strategies
17 Mammography: Screening for Breast Cancer
Customer Evaluation
“Can you use the Mammography Screening information in
you job?”: 9.1 /10
“Would you recommend the Mammography Screening topic
to a colleague?” 10 /10
“Would you recommend the Mammography Positioning
topic to a colleague?” 9 /9
NPS = NA Detractors = NA
32
HCI – ME 2011-12 Year In Review
March 2012

33. Breast Cancer Call Center Training Program*
Summary
This 3-part training program provided Call Center Agents
with essential physiological information, and practical
operating skills..
Target Audience
Call center agents
No. of 2011-12 Deliveries; Locations
1 Call Center Awareness MoH
1 Call Center Tier 1 MoH
1 Call Center Tier 2 MoH
1 Call Center Refresher course MoH
1 Train-the-Trainer course MoH
No. of Attendees
10 Call Center Awareness
22 Tier 1 and Refresher
5 Tier 2
Customer Evaluation
I can apply what I learned in the workplace:” 9.4/10
* Designed at the HCI – ME. 33
HCI – ME 2011-12 Year In Review
March 2012
In cooperation with the Susan G. Komen Foundation for the Cure.

34. Medical Community Training
Summary
A 3-day program providing information about the National
Breast cancer Screening Program. Included workshops and
training on breast examination.
Target Audience
Oncologists, Breast cancer nurses, Primary Care Center
medical and administrative staff.
No. of 2012 Deliveries; Location
1 Riyadh
No. of Attendees
55
Customer Evaluation
“Excellent speakers..” 9/10
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HCI – ME 2011-12 Year In Review
March 2012

35. Mammographer and Radiographer IDI Training
Summary
A three-day training program which oriented the MoH
radiographers participating in the Breast Screening Program
to the use of the Mobile Clinic GE mammography equipment,
and to the use of the IDI information management software.
Target Audience
Radiographers
No. of 2012 Deliveries; Location
2 Mobile Clinic, Riyadh
No. of Attendees
2
Customer Evaluation
35
HCI – ME 2011-12 Year In Review
March 2012
Facilitated by GE Service Modality

36. Primary Care Center Training*
Summary
A 2-hour training course for Primary Care Center staff. Training
covered the roles and responsibilities of PCC staff in the National
Breast cancer Screening Program, as well as a workshop for GPs
on how to conduct a breast examination.
Target Audience
Primary Care Centre GPs, Nursing and administrative staff.
No. of 2012 Deliveries; Location
2 Al-Deryyah and Al-Murabba PCCs
No. of Attendees
23
Customer Evaluation
* Designed at the HCI – ME.
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HCI – ME 2011-12 Year In Review
March 2012

37. NICU Transformation

38. NICU Reports and Proposals
• Provided content and editorial support
for the publication of the Saudi MoH
national Guidelines for Neonatal Care,
2012
• Submitted Site Assessment Reports for
Buraidah and Dammam
• Prepared two NICU training proposals
to upgrade team competencies, and
enhance unit processes and
proficiency
38
HCI – ME 2011-12 Year In Review
March 2012

39. NICU Review Course
Summary
A three-day comprehensive Neonatal review upgrade course
covering basic clinical modules such as pulmonary and
cardiovascular conditions.
Target Audience
NICU nursing staff.
No. of 2012 Deliveries; Location
Location; Date
1 King Fahad Medical City
No. of Attendees
116 From six Riyadh hospitals
Customer Evaluation
NPS = 91% Detractors = 1
I would recommend this course to others = 9.9/ 10
The course facilitator was effective = 9.8/10
The quality of the materials was good = 9.8/10
I can apply this learning to my work = 9.6/10
“Excellent lecturer and presentation.”
39
HCI – ME 2011-12 Year In Review
March 2012

40. Transition to Extrauterine Life
Summary
A two-hour Neonate ICU competency upgrading course, for
nursing and related NICU modalities. This was combined with
a 1 ½ day site visit to asses NICU facilities and evaluate staff
competencies.
Target Audience
NICU nursing staff.
No. of 2012 Deliveries; Location
Location; Date
1 Maternity and Children‟s Hospital, Buraidah
No. of Attendees
77
Customer Evaluation
NPS = 67% Detractors = 1
I would recommend this course to others = 9.4/ 10
The course facilitator was effective = 9.1/10
The slide quality was good = 9.5/10
“Excellent lecture and speaker.”
40
HCI – ME 2011-12 Year In Review
March 2012

41. Neonatal Resuscitation
Summary
A two-hour Neonate ICU competency upgrading course, for
nursing and related NICU modalities. This was combined with
a 1 ½ day site visit to asses NICU facilities and evaluate staff
competencies.
Target Audience
NICU nursing staff.
No. of 2012 Deliveries; Location
Location; Date
1 Maternity and Children‟s Hospital, Dammam
No. of Attendees
44
Customer Evaluation
NPS = 72% Detractors = 0
I would recommend this course to others = 9.4/ 10
I can apply this learning to my work = 9/10
41
HCI – ME 2011-12 Year In Review
March 2012

42. Low Risk Nursery Course
Summary
A one-day Neonatal ICU course for nursing staff and related
NICU modalities.
Target Audience
NICU nursing staff.
No. of 2012 Deliveries; Location
Location; Date
1 King Fahad Medical City
No. of Attendees
85 From six Riyadh hospitals
Customer Evaluation
NPS = 79% Detractors = 2
I would recommend this course to others = 9.5/ 10
The course facilitator was effective = 9.6/10
The slide quality was good = 9.6/10
“I learned a lot and the information is relevant to my practice.”
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HCI – ME 2011-12 Year In Review
March 2012

43. Minister‟s Office Optimization Project,
Ministry of Health

44. Microsoft Outlook and Excel Training
Summary
Two basic software courses were delivered to improve the
ability of staff to use Microsoft applications effectively. Two 2-
hour sessions were delivered per day, three days a week, to
ensure staff hand ample hands-on practice.
Target Audience
Management and administrative staff.
No. of 2012 Deliveries; Location
Location; Date
1 Minister‟s Office, Ministry of Health
No. of Attendees
24
Customer Evaluation
NPS = 69% Detractors = 1
I can apply what I learned to my work = 9/ 10
The slide and material quality was good = 9.5/10
44
HCI – ME 2011-12 Year In Review
March 2012

45. Customer Service Representative Skills
Summary
A six-hour course covering a wide range of Customer Service
front-line office skills. Content includes: the role of
administrative and support staff, communication skills,
approaches to solving problems, and handling conflict.
Target Audience
Management and administrative staff.
Location; Date
Minister‟s Office, Ministry of Health; March 24, 2012
No. of Attendees
12
Customer Evaluation
NPS = 63% Detractors = 1
“I would recommend this course to others.” = 9.1/ 10
“The slides and material quality was good.” = 9.0/10
45
HCI – ME 2011-12 Year In Review
March 2012

46. English Language Training
Summary
An 84-hour intensive course covering written and spoken
grammar, pronunciation and vocabulary, designed for the
business person. Specific topics include letter, memo and
email writing, and taking minutes.
Target Audience
Management and administrative staff.
No. of 2012 Deliveries; Location
Location; Date
1 Minister‟s Office, Ministry of Health
No. of Attendees
19
Customer Evaluation
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HCI – ME 2011-12 Year In Review
March 2012