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Social Media Impact on Webcasting

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Allowing viewers to interact through live chat and Twitter during a webcast is an important way to bring people together during events, as well as highlighting key conversations and participants in ...

Allowing viewers to interact through live chat and Twitter during a webcast is an important way to bring people together during events, as well as highlighting key conversations and participants in the community.

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Social Media Impact on Webcasting Social Media Impact on Webcasting Presentation Transcript

  • Interactive meetings: with instant messaging, twitter and Q&A online using the Connect Interactive Player Paul Hernanz Training Manager, Public-I
  • Presentation Outline
    • Introduction to Public-i & Connect Live
    • Live participation: The benefits of allowing participation (chat & twitter) during events
    • Impact of social media on webcasting: breaking down webcasting content and making it shareable
    • What’s coming
  • Public-i Webcasting Services Public-i has provided webcasting services to the Public Sector for over a decade. We have developed both our hardware & software to capture audio visual content from any conference room or lecture theatre. We are now exploring the tools of Social Media as essential instruments of democracy and public engagement. Public-i website - http://www.public-i.tv
  • Communication is moving online Citizenscape: a product by Public-i T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009 Digital Radio Mobile Phone* Digital TV Internet DVR NB combination of internet/digital TV/DAB radio access *Personal use
  • And social media is the fastest growing trend Citizenscape: a product by Public-i Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis Online communication and social networking 2005-2009 Social networking sites are not only growing in terms of people – they also have an increased share of online time
  • Public-i Connect Webcasting Platform The Public-i Connect platform offers clients a listing of webcasts with host of new interactive features BMA website - http://www.bma.public-i.tv
  • Live participation: Connect Interactive Player BMA Interactive Player - http://tiny.cc/pi-bmainteractive Allowing viewers to interact through live chat and Twitter during a webcast is an important way to bring people together during events, as well as highlighting key conversations and participants in the community.
  • Live participation: Twitter
    • Choosing a specific Twitter hashtag during an event has multiple benefits:
    • Tweets will publicise the event to an extended community in real time
    • Tweets summarise key points and allow others to follow the event
    • Allowing viewers to tweet from the same page = correct hashtag
    • To Tweet directly users need to loing & identify themselves
    BMA Interactive Player - http://tiny.cc/pi-bmainteractive
  • Live participation: Coverit Live Chat Coverit Live provides a live yet moderated live blogging/chat facility
  • All comments can be moderated or specific panelists allowed free speech Key tweets can be added to the chat, bringing external world into the event Live participation: Coverit Live Chat
  • Post the webcast, the chat becomes an important record of the event, into which all conversations and key tweets are saved forever. Leaders Debate Archive, April 22, 2010 - http://tiny.cc/pi-leadersdebate Live participation: Coverit Live Chat Archive
  • Social Media impact = Networked Society
    • Turns a crowd with common interest into…
    • … Self organised smart groups
    • Quick & easy to communicate common interest
    • Real time Infrastructure to inform
    • Easy to self organise and lead
    Social Media Impact Crowd Social Media Self organised groups
  • Social Media Impact: Tagging The new Connect platform aims to breakdown webcast content to make it accessible in multiple ways. Tagging of Webcasts and Agenda points shows a summary of content through a Tag Cloud Connect Tag Cloud - http://tiny.cc/pi-tagcloud
  • Social Media Impact: Contextual information The Rich Content Player has all the contextual information entered into the webcast to help breakdown long hours of content. Rich Content Player - http://tiny.cc/pi-richcontent
  • The Rich Content Player has all the contextual information entered into the webcast. Includes Agenda Points, Presentation, Geolocation Map, Profiles and Links. Rich Content Player - http://tiny.cc/pi-richcontent Social Media Impact: Contextual information
  • ( Webcasts are not clipped, they can be moved before and after the starting point) Social Media Impact: Sharing Content Rich Content Player - http://tiny.cc/pi-richcontent The Share Button on agenda points allows the sharing of a specific starting point of webcasts through email, social networks or websites .
  • The Share Menu includes the ability to share specific agenda point links:
      • On Social Networks
      • By Email
    Social Media Impact: Sharing Content (Email & Networks)
  • The Embed on Your Site code is easily accessible from the share menu
    • The Embed Player allows the webcast to live on other sites or blogs.
      • By Embed Player
    Example Embed Player - http://tiny.cc/pi-embed Social Media Impact: Sharing Content (Embed Player)
  • Geotagging is an important way of making content accessible to people by the most familiar thing to them – Place Rich Content Player - http://tiny.cc/pi-richcontent From global map to street view Social Media Impact: Geotagging
  • By including a login process for certain participation, Connect can also help build up a database of engaged individuals in the community. Rich Content Player - http://tiny.cc/pi-richcontent Social Media Impact: Identifying participants
  • What’s Coming: How to continue the conversation post the event? A discussion forum using the popular 3 rd party application Disqus ( www.disqus.com ) is the way in which conversations can continue post the event with identified individuals Disqus widget - http://www.citizenscape.net/core/portal/discuss
  • What’s Coming: How to make participants contribute to the of the agenda? The latest crowd sourcing tools such as User Voice ( www.uservoice.com ) can be used to encourage suggestions and voting on agenda items or questions User Voice widget - http://tiny.cc/pi-uservoice
  • What’s Coming: Paygate – Subscription model
    • Public-i are working on a new subscription model for their webcasts which will allow:
    • Pay per view
    • Private meetings with user identity – Royal College of Physicians of Ireland
  • What’s Coming: Connect Mobile Mobile phones internet subscription are now at 18% of UK 13+ population.
  • What’s Coming: Connect Mobile
    • Connect Mobile displays :
    • Live and archive webcasts
    • Live Chat
    • Direct Twitter
    • User Profiles
    Public-i website - http://www.public-i.tv Launching at the Local Government Annual Conference 2011!
  • Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x public-i.info/citizenscape Thank you for your time! Presentation available at Slideshare: http://tiny.cc/pi-tyco2011 Paul Hernanz Training Manager, Public-I Email: Paul.hernanz@public-i.info Twitter: Pol_hernanz