Users aren’t as clever as
you think...
http://www.flickr.com/photos/paulhagon/2230499064

http://www.flickr.com/photos/paulhagon/2230507712

Move news to the right hand side of the
page
Showcase trails in the centre of the
homepage
Make browse & advanced search easier
to find. Find the features being used
and add them to the search on the
homepage.

Offending experts, pleasing everybody
Users
Beginner Intermediate Expert
http://www.subtraction.com/archives/2007/0309_offending_ex.php

Offending experts, pleasing everybody
Feature useage
Beginner Intermediate Expert
http://www.subtraction.com/archives/2007/0309_offending_ex.php

Offending experts, pleasing everybody
Feature useage
Beginner Intermediate Expert
http://www.subtraction.com/archives/2007/0309_offending_ex.php

Search results More info & search
Home
Browse Result
Trail
Trails

Picture Australia search types 2006
100%
80%
60%
40%
20%
0%
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Basic Advanced Trail

Picture Australia search types 2006
100%
80%
60%
40%
20%
0%
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Basic Basic (modified) Advanced Advanced (modified)
Trail

2.9%
5.7%

Why don’t people find
what they are looking
for?
- we don’t have what they are looking for
- make spelling mistakes
- confused by the interface

5.3% 29.9%

Number of words used in search term
30,000 15%
24,000 12%
18,000 9%
12,000 6%
6,000 3%
0 0%
1 2 3 4 5 6 7 8 9 10>
Advanced Simple % searches with zero results

Present to the key
decision makers
- Change is scary
- Reducing functionality is even scarier
- Get on board meeting agendas

Search results More info & search
Home
Contribute Contribute
sub pages
Trail
Trails

Picture Australia search types 2007
100%
80%
60%
40%
20%
0%
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan
Basic Advanced Trail

Picture Australia - % no results 2007
25%
20%
15%
10%
5%
0%
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan
Basic Advanced

Rule 1
Define the problem, not the solution - keep asking
“why”
Rule 2
Provide evidence for your decisions
Rule 3
Talk to the key decision makers
Rule 4
Provide evidence to demonstrate the effectiveness of
your decisions

Thank you
www.pictureaustralia.org
www.slideshare.net/paulhagon