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                  <span class="slideshow-title" style="font-size:14px;">Google Analytics and the redesign of Picture Australia</span><br />
                  From: <a href="http://www.slideshare.net/paulhagon" class="slideshow-author">paulhagon</a>,
                  <span class="ago">11 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_178593"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/paulhagon/google-analytics-and-the-redesign-of-picture-australia?type=powerpoint" title="Google Analytics and the redesign of Picture Australia">Google Analytics and the redesign of Picture Australia</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=google-analytics-and-the-redesign-of-picture-australia-1195973792225009-5&stripped_title=google-analytics-and-the-redesign-of-picture-australia" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=google-analytics-and-the-redesign-of-picture-australia-1195973792225009-5&stripped_title=google-analytics-and-the-redesign-of-picture-australia" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/paulhagon/google-analytics-and-the-redesign-of-picture-australia?type=powerpoint" title="View Google Analytics and the redesign of Picture Australia on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/google-analytics">google analytics</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/picture-australia">picture australia</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">A presentation given to the Australian War Memorial on how I used Google Analytics & detailed analysis of the search pages in the redesign of Picture Australia</div><br /><br />
                  <a href="http://www.slideshare.net/paulhagon/google-analytics-and-the-redesign-of-picture-australia" class="slideshow-link">SlideShare Link</a>
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Google Analytics and the redesign of Picture Australia

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A presentation given to the Australian War Memorial on how I used Google Analytics & detailed analysis of the search pages in the redesign of Picture Australia

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Slide 12: Home
Slide 13: Search results Home Browse Trails
Slide 14: Search results Home Browse Trails
Slide 15: Search results More info & search Home Result Browse Trail Trails
Slide 16: Search results More info & search Home Result Browse Trail Trails
Slide 17: Search results More info & search Home Result Browse Trail Trails
Slide 18: Search results More info & search Home Result Browse Trail Trails
Slide 19: Picture Australia search types 100% 80% 60% 40% 20% 0% Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Basic Advanced Trail
Slide 21: Picture Australia search types 100% 80% 60% 40% 20% 0% Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Basic Basic (modiﬁed) Advanced Advanced (modiﬁed) Trail
Slide 22: Number of words in search term 30,000 24,000 18,000 12,000 6,000 0 1 2 3 4 5 6 7 8 9 10> Advanced Simple
Slide 24: 2.9%
Slide 25: 2.9% 5.7%
Slide 28: 5.3% 29.9%
Slide 42: Search results More info & search Home Contribute Contribute sub pages Trail Trails

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Google Analytics and the redesign of Picture Australia

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