SOcial, LOcal,MObile and theimpact for healthInformationPaul GrantSenior Client Partner                        Pharma & He...
Show of hands…Source: kho / 123RF Stock Photo                                      Pharma & Healthcare Campaign Planning f...
Who has a mobile device with               them today?Source: woodoo007 / 123RF Stock Photo                               ...
Source: auremar / 123RF Stock Photo                                      Pharma & Healthcare Campaign Planning for a Digit...
Source: Leukos Leukos / Photographer’s Choice / Photolibrary                                                              ...
Source: Adriaan Bloem | Flickr                                 Pharma & Healthcare Campaign Planning for a Digital World
Source: alphaspirit / 123RF Stock Photo                                          Pharma & Healthcare Campaign Planning for...
A camera?Source: Piotr Bizior                            Pharma & Healthcare Campaign Planning for a Digital World
An organizer?Source: Horia Varlan | Flickr                                        Pharma & Healthcare Campaign Planning fo...
Source: bloomua / 123RF Stock Photo                                      Pharma & Healthcare Campaign Planning for a Digit...
Sense of belonging?Source: olechowski / 123RF Stock Photo                                         Pharma & Healthcare Camp...
Link to knowledge?Source: Ialmoond / 123RF Stock Photo                                       Pharma & Healthcare Campaign ...
Source: naphotos / 123RF Stock Photo                                       Pharma & Healthcare Campaign Planning for a Dig...
Source: lioliz | Flickr                          Pharma & Healthcare Campaign Planning for a Digital World
So, what about mobile devices          and health information?Source: tomwang / 123RF Stock Photo                         ...
Trend #1: mHealth       “mHealth applications include the use of     mobile devices in collecting community and      clini...
Source: icetray / 123RF Stock Photo                                      Pharma & Healthcare Campaign Planning for a Digit...
Case study in life-logging: Me!Note: data screenshots below are indicative (not mine); no diagnoses please.               ...
“NHS Local” digital service     • 52% of patients would       Skype their Doctor if the       option was available     • 2...
Trend #2: SoLoMo SOcially integrated, LOcation based services, through MObile devicesSource: http://www.socialmediaexamine...
Walgreens• Refill by Scan - Scan  your Rx label, submit  and pick up at your  local Walgreens• Pill Reminder - Set  up hel...
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Making data relevant           Pharma & Healthcare Campaign Planning for a Digital World
Real-world + Virtual-world = Future?Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png   ...
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
“Show this message to thebartender for a free Pimm‟s Cup”                   Pharma & Healthcare Campaign Planning for a Di...
Pharma & Healthcare Campaign Planning for a Digital World
Source: icetray / 123RF Stock Photo                                      Pharma & Healthcare Campaign Planning for a Digit...
Pharma & Healthcare Campaign Planning for a Digital World
SoLoMo in Animal Health              Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
A few things about mobile…• No need to rush in!• Consider:  – Is there a tangible business case?  – What is the need that ...
The future?      http://vimeo.com/46304267       Pharma & Healthcare Campaign Planning for a Digital World
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SOcial, LOcal, MObile, and the impact on health information

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A version of this presentation was delivered for the DIA Clinical Forum at The Hague, in October 2012.

The entire presentation was delivered from an iPhone 4S, mirrored to an AppleTV, switching to live demonstrations of health applications - including an augmented reality scenario where a medicine had a holographic virtual assistant.

The audience, of predominantly medical information professionals from the pharmaceutical industry, were seeking to understand how emerging channels may help to provide context-sensitive health information to patients and HCPs.

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SOcial, LOcal, MObile, and the impact on health information

  1. 1. SOcial, LOcal,MObile and theimpact for healthInformationPaul GrantSenior Client Partner Pharma & Healthcare Campaign Planning for a Digital World
  2. 2. Show of hands…Source: kho / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  3. 3. Who has a mobile device with them today?Source: woodoo007 / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  4. 4. Source: auremar / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  5. 5. Source: Leukos Leukos / Photographer’s Choice / Photolibrary Pharma & Healthcare Campaign Planning for a Digital World
  6. 6. Source: Adriaan Bloem | Flickr Pharma & Healthcare Campaign Planning for a Digital World
  7. 7. Source: alphaspirit / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  8. 8. A camera?Source: Piotr Bizior Pharma & Healthcare Campaign Planning for a Digital World
  9. 9. An organizer?Source: Horia Varlan | Flickr Pharma & Healthcare Campaign Planning for a Digital World
  10. 10. Source: bloomua / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  11. 11. Sense of belonging?Source: olechowski / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  12. 12. Link to knowledge?Source: Ialmoond / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  13. 13. Source: naphotos / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  14. 14. Source: lioliz | Flickr Pharma & Healthcare Campaign Planning for a Digital World
  15. 15. So, what about mobile devices and health information?Source: tomwang / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  16. 16. Trend #1: mHealth “mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care (via mobile telemedicine).”Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, fromhttp://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695 Pharma & Healthcare Campaign Planning for a Digital World
  17. 17. Source: icetray / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  18. 18. Case study in life-logging: Me!Note: data screenshots below are indicative (not mine); no diagnoses please. Pharma & Healthcare Campaign Planning for a Digital World
  19. 19. “NHS Local” digital service • 52% of patients would Skype their Doctor if the option was available • 20% of patients said a Skype appointment with their doctor would be more private • 14% of patients said a Skype appointment would make it easier to discuss problemsSource: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328 Pharma & Healthcare Campaign Planning for a Digital World
  20. 20. Trend #2: SoLoMo SOcially integrated, LOcation based services, through MObile devicesSource: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/ Pharma & Healthcare Campaign Planning for a Digital World
  21. 21. Walgreens• Refill by Scan - Scan your Rx label, submit and pick up at your local Walgreens• Pill Reminder - Set up helpful reminders to keep you on track• Transfer Prescription by Scan - Easily transfer your prescriptions to Walgreens Pharma & Healthcare Campaign Planning for a Digital World
  22. 22. Pharma & Healthcare Campaign Planning for a Digital World
  23. 23. Pharma & Healthcare Campaign Planning for a Digital World
  24. 24. Making data relevant Pharma & Healthcare Campaign Planning for a Digital World
  25. 25. Real-world + Virtual-world = Future?Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png Pharma & Healthcare Campaign Planning for a Digital World
  26. 26. Pharma & Healthcare Campaign Planning for a Digital World
  27. 27. Pharma & Healthcare Campaign Planning for a Digital World
  28. 28. Pharma & Healthcare Campaign Planning for a Digital World
  29. 29. Pharma & Healthcare Campaign Planning for a Digital World
  30. 30. “Show this message to thebartender for a free Pimm‟s Cup” Pharma & Healthcare Campaign Planning for a Digital World
  31. 31. Pharma & Healthcare Campaign Planning for a Digital World
  32. 32. Source: icetray / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  33. 33. Pharma & Healthcare Campaign Planning for a Digital World
  34. 34. SoLoMo in Animal Health Pharma & Healthcare Campaign Planning for a Digital World
  35. 35. Pharma & Healthcare Campaign Planning for a Digital World
  36. 36. A few things about mobile…• No need to rush in!• Consider: – Is there a tangible business case? – What is the need that this will fulfil? • What information do we have, that might be useful to someone while „on the move‟? • Where might they want to access it, and how might the location provide relevant context? • How would they engage with the information? • Could they share or socialise the actions? Pharma & Healthcare Campaign Planning for a Digital World
  37. 37. The future? http://vimeo.com/46304267 Pharma & Healthcare Campaign Planning for a Digital World

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