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BeThere
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BeThere

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  • Transcript

    • 1. Redefining Mobile Advertising
    • 2. An Undeniable Shift to MobileBy 2014, mobile internet should take over desktopinternet usage1) Facebook: over 50% of traffic now occurring on mobile devices.2) Twitter: 60% of traffic garnered on mobile.
    • 3. A Medium Ripe for Disruption Effective CPM, Desktop vs. Time Spent by Consumers Mobile 2011 Ad Spend 43% 42% $3.50 26% 25% 22% 15% 11% 10% $0.75 7% 1% Mobile Mobile Desktop Radio TV Web PrintAdvertising hasn’t yet caught up to the eyeballs on Mobile
    • 4. Mobile Advertising is Broken• Apps are not monetizing well• Banner ads are largely ignored and ineffective• Converting online (desktop) ad formats to mobile does not work
    • 5. Mobile Ecosystem is Unique & Diverse Each App Type has specific characteristics: • User actions • Screen types • App content • UI/UX • App behavior1) Mobile has different user behaviors/experiences, use cases & screen constraints than traditional web2) App Types dictate Ad Formats
    • 6. Ad Format is Highly Correlated with Monetization Potential Incumbent Ways • “One Size Fits All” • Same ad formats as desktop web • Ad content irrelevant to app Yet ad formats were not properly adapted to Mobile
    • 7. An Ad Format’s Success is Tied to User Acceptance BeThere Approach • “Tailored Suit” • Mobile 1st Ad Formats • Fine matching of ad content to app BeThere delivers a set of innovative mobile ad formats that drive engagement
    • 8. Our Recipe: Unveiled Ex: The Inputs Weather Channel App Weather Category App Screen Home Type Screen Ad Translucent Format Fade Rich 81 Degrees Targeting metadata Criteria Altamonte Springs 12:45pm EDT off mobile device Highest Yielding AdMobile Ad = [ Format ] + [ Placement ] + [ Content ] + [ User Action ]
    • 9. BeThere is an Industry Multiplier $20.6 BeThere is a major catalyst for the explosive growth projected in mobile advertising $3.3 2011Mobile Ad Revenue (in $B) 2015
    • 10. (User) Actions are Worth a Thousand $ BeThere supports 25 monetizable user actions across 5 major advertising verticals. Cost Per [_____]eCommerce Retail/Glocal App Installs Brand Social Media Awareness Engagement
    • 11. Who We Are Paul Gassée — Co-Founder, CEO Entrepreneur-in-Residence, Benhamou Global Ventures Co-Founder, Director, Business Development, OurStory.com Jeff Schram — Co-Founder, VP Product Development Director, Online Marketing/Business Development, Local Getaways Director, Business Development, PaymentWall Jeff Spurgat — Co-Founder, Chief Technology Officer Software Manager, Motorola Co-Founder, Full Audio (Acquired by AOL) & Cruise Technologies Seth Socolow — VP Business Development Director of Business Development, JumpTap Executive Producer, SF, LA, & Chicago AppShowsSelect Investors Dali Kilani Seth Socolow Mark Schulze
    • 12. Traction & Milestones Achievements • Initial Ad Trial generated 140% Uplift in CTR • Signed Term Sheet/Contract Phase with Major Mall Operator - Federal Realty (Stock Symbol: FRT, Mkt Cap = $6.9B, 2011 Rev> $500M) Q3 2012 Q4 2012 Q1 2013 Q2 2013 v1 (1st Ad Format) v2 (2nd Ad Format) v3 (3rd Ad Format) v4 (Ad Formats #4-7)SDK, Ad Server, Self- Ad Trials Major Publisher Trials Full Team Secured Serve Ad Portal Publisher Portal Prototype Complete
    • 13. The Market Awaits...We’re raising our angel round• $300K in convertible debt to fund ad platform development & market trials• Minimum 6 months of runway at plan• Seed Funding targeted for Q1 2012Use of Proceeds• Ad Platform Buildout• Launch MVP• Business Development & Publisher Recruitment

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