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Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
Social Media and Employment
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Social Media and Employment

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How social media, including Facebook, LinkedIn, and Twitter, can be used by job-seekers and employers, and descriptions of current trends. Created for CST430, CSUMB, by Paul F. Smith …

How social media, including Facebook, LinkedIn, and Twitter, can be used by job-seekers and employers, and descriptions of current trends. Created for CST430, CSUMB, by Paul F. Smith (http://neuronico.net).

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  • 1. Social Media, Employment, and Brain Injury Paul F. Smith Santa Clara Valley Brain Injury Conference Hayes Mansion Hotel San Jose, CA Revised March 13th, 2012 Originally presented on February 26th, 2011; also revised for the Monterey County Committee for the Employment of People with Disabilities and the Monterey County Job Developers Consortium in April and May, 2011.
  • 2. Social Media, Employment, and Brain Injury Video: Social Media Revolution
  • 3. Social Media, Employment, and Brain Injury What is “Social Media?”  Online tools for social interaction  Can be used by anyone with access to a: − Computer or Mobile Device − Internet connection, and − Web browser  Free or low cost  NOT a substitute for other forms of interaction and networking
  • 4. Social Media, Employment, and Brain Injury The power of Social Media  Connects people from around the world or across the street  Enormous potential audience  Vast array of tools for different purposes: − Social Entertainment − Social Networking − Professional Networking − Information distribution − One to One Marketing
  • 5. Social Media, Employment, and Brain Injury Worldwide Growth in Social Media: 2007-2009
  • 6. Social Media, Employment, and Brain Injury More frequent check-ins: 2008-2009
  • 7. Social Media, Employment, and Brain Injury Social Media – The Big Three  Facebook – over 500 million users − over 142 million active users every month  LinkedIn – over 67 million users − added 200 million users in one 9 month period − establish recruiting tool for employers  Twitter – over 105 million users − over 50 million tweets per day; − 30,000 people a day are signing up
  • 8. Social Media, Employment, and Brain Injury Social Media and Employment Outsourcing firm Challenger, Gray and Christmas conducted a survey in August 2009 via e-mail. More than 200 HR executives responded. The outplacement firm asked HR executives to rate on a scale of one to five which of nine job search methods were most effective. Heres how they ranked:
  • 9. Social Media, Employment, and Brain Injury 1. Networking 2. Using social networking sites 3. Targeting management recruiting firms 4. Using online job boards 5. Applying to jobs via an employers website 6. Cold-calling employers 7. Sending unsolicited résumés to employers 8. Responding to paper classified ads and 9. Attending job fairs
  • 10. Social Media, Employment, and Brain Injury Social Media and Employment An increasing number of companies are using social media in recruiting, both to verify the character of a candidate, and to identify potential employees.
  • 11. Social Media, Employment, and Brain Injury Social Media and Employment The Jobvite Social Recruiting Survey 2010 - over 600 human resource and recruiting professionals participated in the survey. The survey was completed by individuals responding to an online invitation or to an email invitation sent to a registered list of human resources and recruiting professionals. Here are some of the data summaries:
  • 12. Social Media, Employment, and Brain Injury Social Media and Employment
  • 13. Social Media, Employment, and Brain Injury Social Media and Employment
  • 14. Social Media, Employment, and Brain Injury Social Media and Employment
  • 15. Social Media, Employment, and Brain Injury Social Media and Employment An increasing number of job-seekers are using Social Media in their professional lives to connect with existing contacts, expand their professional network, for professional development, or as part of their jobs.
  • 16. Social Media, Employment, and Brain Injury Social Media and Employment The 2010 Social Networking Report (Simmons Marketing, an Experian company) provides data behind the growth in use of Social Media, including the fact that fully 66% of online Americans use social networking sites today, up from just 20% in 2007. (based on 2009 data) These findings were based on the online habits of 10 million people.
  • 17. Social Media, Employment, and Brain Injury Social Media and Employment
  • 18. Social Media, Employment, and Brain Injury Social Media and Brain Injury  Social Media provides a venue that levels the playing field for some  Removes some of the pressures of time, distraction, social anxiety, and physical/verbal presentation − Memory and Attention − Communication − Employment gaps  A place to demonstrate capability, credibility, and specific skills
  • 19. Social Media, Employment, and Brain Injury Using the Big Three: Facebook, LinkedIn, and Twitter  Facebook: incorporates many entertainment and business uses  LinkedIn: employment/career focused, business-credible  Twitter: immediate, breaking information Video: Three Social Media Sites that can Help You Land Your Next Job
  • 20. Social Media, Employment, and Brain Injury Practical ways Social Media can help you get your next job  Build your network  Demonstrate your skills  Research employers  Find jobs
  • 21. Social Media, Employment, and Brain Injury Building Your Network  Add friends, family, coworkers, employers  Add new contacts, acquaintances  Search for individuals and groups in your profession
  • 22. Social Media, Employment, and Brain Injury Building Your Network - adding the people you already know  Import contact lists
  • 23. Social Media, Employment, and Brain Injury Building Your Network - adding the people you already know  Import contact lists
  • 24. Social Media, Employment, and Brain Injury Building Your Network - adding the people you already know  Advanced People Search
  • 25. Social Media, Employment, and Brain Injury Building Your Network - adding new contacts  Send a personalized invitation; remind them of your connection  Offer help/information/resources  Tell them about a group relating to their profession  Ask them about the professional organizations they belong to
  • 26. Social Media, Employment, and Brain Injury Building Your Network - adding new contacts
  • 27. Social Media, Employment, and Brain Injury Building Your Network - adding new contacts
  • 28. Social Media, Employment, and Brain Injury Adding new contacts - face to face  “Are you on LinkedIn?”  “May I add you to my network?”  “Join, and I can introduce you to people/groups/ resources that you might find useful.”  “Do you use other Social Media sites for professional contacts? Which ones?”  Hand them a card with a link to your profile  Offer resources, be helpful
  • 29. Social Media, Employment, and Brain Injury Demonstrating your skills  Post updates related to your profession − “The 2010 Acme Corporation Conference is coming to the Bay Area this year – Im looking forward to the keynote by Wile E. Coyote!” − “I see that Acme has released the specification on their 2012 jet-powered roller skates. If they does everything described on the spec sheet, Road Runner better watch out!” − “I just read a report on the new testing program at Acme Corporation – analysts expect product reliability to skyrocket!”
  • 30. Social Media, Employment, and Brain Injury Demonstrating your skills Join groups related to your profession
  • 31. Social Media, Employment, and Brain Injury Demonstrating your skills Join groups related to your profession  Answer/ask questions, offer resources
  • 32. Social Media, Employment, and Brain Injury Researching employers As you grow your LinkedIn network, youll see more connections with potential employers  Read profiles of connections employed in your profession – look for: − groups they belong to − past employers − descriptions of their skills − where they get professional news/information? − hiring managers and HR personnel − a contact in the job role you want
  • 33. Social Media, Employment, and Brain Injury Researching employers (continued) Google for background information  terminology/jargon you dont understand  past employers  organizations  employee names  search Twitter for recent information, current employees, company announcements  “Follow Company” on LinkedIn
  • 34. Social Media, Employment, and Brain Injury Finding jobs  Leads from connections  LinkedIn job postings  Job postings within groups  Contacting a company hiring professional  Contacting a recruiter
  • 35. Social Media, Employment, and Brain Injury Presenting yourself to the world - Internet Etiquette  … is a lot like “real world” etiquette  Dont SPAM  Dont Flame  Give at least as much as you take  Knowledge and competence are demonstrated over time, not inferred from past titles  Read and adhere to the posting guidelines
  • 36. Social Media, Employment, and Brain Injury Presenting yourself to the world – Social Media Profile Tips According to a survey of more than 31,000 employers released by CareerBuilder.com in 2008, of the hiring managers who use social networks, one-third said they found information on such sites that caused them to toss the candidate out of consideration for a job, the survey said. The top areas of concern found on social networking sites include:
  • 37. Social Media, Employment, and Brain Injury Top Areas of Concern: − Inappropriate photos or information posted on a candidates page (40%) − Poor communication skills (29%) − Bad-mouthing of former employers or fellow employees (28%) − Inaccurate qualifications (27%) − Unprofessional screen names (22%) − Notes showing links to criminal behavior (21%) − Confidential information about past employers (19%)
  • 38. Social Media, Employment, and Brain Injury Presenting yourself to the world – consider the Employers Perspective  Does this make me appear responsible?  Does this make me appear knowledgeable?  Does this make me sound like someone I’d want to work with?  Until you feel confident about the tone and content of your posts, get someone else to look at your writing first
  • 39. Social Media, Employment, and Brain Injury Final Tips − Balance your priorities: remember that other forms of networking are important − Balance your time: you can spend many hours online; think about what you are trying to achieve − Have a strategy for your online networking − Think about the practical things you can do that will yield the biggest results − Go online with a goal in mind; accomplish that goal, then disconnect
  • 40. Social Media, Employment, and Brain Injury Additional Resources View these slides, a list of the resources used to build this presentation, and more at: www.workdev.org
  • 41. Social Media, Employment, and Brain Injury Thank you!
  • 42. Social Media, Employment, and Brain Injury Contact me Paul F. Smith  Email: psmith@workdev.org  twitter: paul_f_smith  LinkedIn: www.linkedin.com/in/paulfsmith  Phone: 831-234-0613 www.workdev.org
  • 43. Social Media, Employment, and Brain Injury Media Sources (in order of appearance) The Social Media Revolution 2012 (slide 2) Streaming video: http://youtu.be/0eUeL3n7fDs Nielsen Report on Social Media (slide 5) Website: http://bit.ly/62Pl4X Experian/Simmons 2010 Social Networking Report (slides 6, 17) PDF: http://ex.pn/dq77N8 Jobvite 2012 Social Recruiting Survey (slides 12, 13, 14) PDF: http://bit.ly/jgm59q LinkedIn.com (slides 22, 23, 24, 26, 27, 30, 31) Website: http://www.linkedin.com Paul F. Smith - Photograph, October 2009 (slide 41)

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