Social tv now and soon

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Social tv now and soon

  1. 1. Social TV:Now & Soon Paul Farkas Paul@Social.TV @AllSocialTV
  2. 2. Social Interactive TV Social Storytelling Transmedia Personalized Viewing InteractivityGamification Sharing Participatory Co-Creation Co-Viewing Metadata
  3. 3. Opening ControlBroadcast Conversation CYOA UGC, CGM
  4. 4. On Screen Real Estate
  5. 5. Second Screen
  6. 6. Digital Natives and Rewired LivingLean Back/Sit-up Multimedia Tasking
  7. 7. Co-Viewing: On DemandPersonalized/Enhanced Content
  8. 8. Social Prosumer
  9. 9. VieweractiveAs on TVAs on TVAs on TVAs on TV*As on TV*As on TV*As on TV
  10. 10. Jennifer Anistons Sweater 2011 (c. 2003)
  11. 11. Return of Pop-Up Video
  12. 12. Participatory TV: Open Casting Call
  13. 13. Campaign Characters Welcome
  14. 14. Mad Men Yourself
  15. 15. Living Media
  16. 16. “Must Tweet TV”
  17. 17. Odd Couples
  18. 18. AplusKs Value Soars From Killer Social Fanbase
  19. 19. Launching An Internet NetworkRather Than Your Own TV Network
  20. 20. POTUS On Facebook Live!
  21. 21. I Want My .MTV.mtv .hbo .nbc .cbs .vh1 .sho .hsn
  22. 22. Some Lessons From Adult TVAmateur Porn before Reality TVMetatagging and Sort By Long Tail for KeywordsFeedback: Ratings, Upvoting, CommentaryRecommendations for Related ContentTalent/Personality Networks, Channels and PagesWebcams Offer Audience Participation/DirectionMulti-tiered Subscription and Bundled Offers
  23. 23. How Will We Value New Ratings?
  24. 24. Soon – Social Game Shows and Social Show GamesGameshows and Industry/Talent CompetitionsGamifying Other Genres
  25. 25. Soon - Social Intertainment Search/Explore Learning & Discovery Product Placement Branded Activities Addressability Gaming“Data is the new Oil” – Gerd Leonhard
  26. 26. Soon – Cooking Show TastingsSmart Kitchen & 3D Food Printer
  27. 27. Augmented Humanity AgeEvolution to the Digital AgeAugmented Humanity Age
  28. 28. Geosocial TV (DigiPhys):Hollisters Transcending Livestream
  29. 29. Geosocial Co-viewing
  30. 30. Slide 2:http://www.storiesofwisdom.com/creation-a-sioux-indian-story/http://sociallybranding.com/interactions/interactivity-and-the-role-it-plays/http://flybluekite.com/2010/10/22/in-business-today-the-sharers-win/http://collider.com/dvd/reviews/article.asp/aid/8021/tcid/3http://www.f0nq.com/89/8-bit-arthttp://www.shutterstock.com/s/personalization/search.htmlhttp://tumeke.blogspot.com/2011/02/hacktivists-1-matrix-nil.htmlhttp://liu.english.ucsb.edu/wiki1/index.php/Collaborationhttp://www.blogher.com/social-media-competitive-advantage-during-job-searchhttp://idioplatform.com/2011/05/there-are-no-media-sectors-anymore/transmedia/http://www.cred.columbia.edu/guide/guide/sec7.htmlSlide 3:http://vuhoops.com/2011/04/13/vuhoops-on-the-airwaves/http://gizmodo.com/5116396/choose-your-own-apple-ceo-adventureSlide 4:http://forum.corel.com/EN/viewtopic.php?f=27&t=33874http://www.pocket-lint.com/news/38795/what-is-augmented-reality-arhttp://www.sponsorshipmag.com/node?page=22
  31. 31. Slide 5:http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/http://www.fastcompany.com/1716822/sofa-friendly-ipad-reading-could-eat-into-primetime-tvs-useattentionSlide 6:http://www.michaelsinsight.com/2010/08/metamirror-concept-gives-tv-viewers-a-second-screen.htSlide 7:http://www.ianschafer.com/2010/09/21/a-quick-thought-on-tablet-computing/Slide 8:http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows/Slide 9:http://www.youtube.com/watch?v=_4tZK31Kgjwhttp://www.youtube.com/watch?v=gB8ns69YaIMSlide 10:http://www.zazzle.com/not_seen_on_tv_sticker-217380375740316083
  32. 32. Slide 11:http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htmhttp://multiplayblog.com/2010/04/27/iptvrsquos-elusive-business-case.aspxSlide 12:http://www.youtube.com/watch?v=4W4knpLsqh0http://www.guavaleaf.com/video/1534/Usher--MTV-CribsSlide 13:http://www.whatsnextblog.com/2011/06/true-blood-immortalize-yourself-facebook-app-approachin8-million-likes/Slide 14:http://USANetwork.comhttp://Priceline.com/Slide 15:http://blogs.amctv.com/mad-men/2009/07/mad-men-avatar-maker.phpSlide 16:http://www.redhead-fashionista.com/2011_02_01_archive.htmlhttp://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/
  33. 33. Slide 17:http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/http://twitter.com/bravoandySlide 18:http://twitter.com/senjohnmccainhttp://twitter.com/snookiSlide 19:http://twitter.com/apluskhttp://klout.comSlide 20:http://www.eurweb.com/?p=73119http://www.sodahead.com/united-states/will-glenn-beck-tv-gbtv-drive-the-left-over-the-edge/Slide 21:http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151546http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/20/domain-name-expansion-arrives-from-com-to-brand.aspx
  34. 34. Slide 21:http://www.cafepress.com/+as-seen+bumper-stickershttp://www.deadzones.com/2011/05/deadzonescom-censored-blog-posts.htmlSlide 25:http://www.hypable.com/category/the-office/Slide 26:http://www.gizmocrave.com/4177-samsung-rf4289-fridge-is-wifi-enabled-comes-with-an-8-inch-lcd-screen/http://nothingtoxic.blogspot.com/2007/03/samsung-refrigerator-with-lcd-screen.htmlhttp://www.engadget.com/2010/01/21/the-cornucopia-mits-3d-food-printer-patiently-awaits-the-futuSlide 27:http://www.handresearch.com/hand/Evolutie/evoEngels.htmhttp://www.123rf.com/photo_5353587_man-in-a-business-suit-walking-outside-and-talking-on-his-cell-phone.htmlhttp://www.gizmosforgeeks.com/augmented-vision-in-a-contact-lenshttp://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lenshttp://www.thepoachedegg.net/the-poached-egg/2010/09/bono-interview-grace-over-karma.html
  35. 35. Slide 28:http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.htmlhttp://www.digitalsignagedaily.com/archives/2235http://ny.racked.com/archives/Slide 29:http://orweblog.oclc.org/archives/001980.htmlhttp://justgetthere.us/blog/archives/Mobile-phones-get-cyborg-vision.htmlhttp://www.youtube.com/watch?v=fSfKlCmYcLchttp://www.cultofmac.com/augmented-reality-tv-show-lets-german-iphone-owners-have-way-more-fun/80002
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