What do people use Social sites for? Read reviews and recommendations Learn and educate themselves Connect with like minded/industry peers Connect with brands Share content Businesses use social media to ????
Tips for online content Make sure it’s optimised for the web Talk about something other than yourself Provide your audience with something which is useful Give your content some personality Keep it focused and relevant to your audience Generate links from other websites to your articles
Measurement For brand building For lead generation: Number of mentions Visits/Views Increase in brand based searches Time on site Increase in product searches Subscriptions Increase in specifications Web Enquiries Downloads
Summary Research and plan Find architects online and listen Engage with architects Publish content which adds value Monitor your brand/products online Measure and refine efforts when required
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