So Google effectively becomes your homepage. People will use Google to find you, sometimes even if they know of you already. What will they see in the results pages? Good news? Bad news? Reviews? Videos?
Above pie chart shows ‘seo ranking factors’ (source: SEOmoz) and identifies ‘social metrics’ as a ranking factor. In other words, how many times has this web page been shared on Twitter? Facebook? LinkedIn?
Google Analytics to measure brand awareness by looking at visits to your website via Google for those who used your company name as a search term. Does it increase over time. Look at 6 months minimum, 12 months or 18 months.
Is this when your PR campaign kicked in? Was this the start of an ad campaign?
SEO is changing fast, no longer just about rankings
Use search to drive content. Remember YouTube is 2 nd largest search engine so use video for product demonstrations or installation guidance
SEO is not a 1 month activity, it’s forever on-going
Social activity is a major part of a search optimisation strategy
Create content which people and other businesses will want to link to
Further Reading What is link building and how can I build more links?: [Click Here] Calculating your website’s ‘share of search’: [Click Here] How to Create Content Using Search and Google Analytics: [Click Here] Don’t just focus on rankings, focus on quality & conversions: [Click Here] 6 tips for optimising your construction product pages: [Click Here]